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Chapter 221 Unconventional Advertising Endorsement (Part 2)

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    The so-called partners are artists and businesses who jointly defraud fans of their money.

    Since Xia Fan has determined that the money-making ability of his fans is definitely not as good as that of traffic, why bother asking for trouble as a "partner" just for that little money.

    "Today is different from the past. Some big brands now generally only look for partners who can bring goods, and there are very few real spokespersons."

    For a true spokesperson, the merchant will not have sales volume requirements, but the partners will.

    After listening to the agent¡¯s analysis, Xia Fan asked curiously:

    ¡°Don¡¯t I have a real endorsement here?¡±

    "Actually, there is one" Stefanie Lai hesitated for a while and said slowly, "I thought you would choose a few of these brands to be partners, but you didn't mention the company that issued the endorsement invitation."

    "What type is it?"

    For some reason, Xia Fan felt a strange feeling in his heart.

    ¡°It¡¯s a food company, and it¡¯s a chain store.¡± Stefanie Lai said with complicated expressions.

    She seemed reluctant to mention it.

    "A food company, a chain store again?" Xia Fan muttered and repeated it, and asked, "Isn't this pretty good?"

    Stefanie Lai stopped being pretentious and said simply: "It is a national chain store of hand cakes, and its name is"

    She paused for a moment and then said: "Qili Xiang hand cake."

    Xia Fan was stunned for a moment, then opened his mouth slightly, smiled bitterly, and was speechless.

    "This hand cake chain store didn't have this name before. It was just changed half a year ago. In terms of sales, it's really good!" Stefanie Lai then added.

    "Half a year ago" Xia Fan's eyes flashed, remembering that time period when the single "Qili Xiang" he released became popular all over the country.

    The other party¡¯s name change may have been due to the popularity of the song, but Xia Fan couldn¡¯t find any fault with it.

    Because naming a food store like this does not require Xia Fan¡¯s consent or payment of copyright fees to him.

    "What about the other party's quotation?" Xia Fan asked curiously.

    "Two million a year. Hand cakes are not expensive to begin with. They are small profits but quick turnover. This price is quite sincere."

    Although Stefanie Lai looks down on an endorsement of this nature, she still tells the truth.

    Xia Fan squinted his eyes slightly, lowered his head and said nothing, seeming to be in hesitation.

    Stefanie Li was also surprised when she saw Xia Fan's expression.

    Is this guy really interested?

    After a while, Xia Fan raised his head slightly and joked in a joking tone: "My fans may not be able to afford those big brands before, but they should be able to afford hand cakes."

    "Are you accepting this advertising endorsement?"

    Stefanie Lai¡¯s tone was full of disbelief.

    "Actually, this kid often doesn't play according to the routine. I should be used to it."

    She comforted herself in this way, but she still felt a sense of absurdity.

    The most popular little king in the Chinese music scene, a renowned hit maker, and the star of the hit drama "Yanjing Love Story", would actually accept such an advertising endorsement.

    What¡¯s even more ridiculous is that Xia Fan doesn¡¯t have an advertising endorsement contract so far, which means that his first endorsement contract was actually given to this ¡°Qilixiang hand cake¡±!

    And the reason Xia Fan gave is also very unique: if he endorses hand cakes, his fans can afford them.

    You, Xia Fan, choose to endorse products because fans can afford them, not because you want to join forces with merchants to cut off fans¡¯ leeks.

    Even if you buy 10 pieces of pancake in one go, it won¡¯t be worth much.

    Stefanie Lai is very sure that Xia Fan is not short of the 2 million, otherwise this guy would have gone to bring the goods, or he would have calmly accepted the lucrative contract from Penguin Music.

    "Xiao Xia, it was enough to surprise me that you accepted the invitation of my friend Teng Tao and filmed "33 Days of Love", but it pales in comparison to what happened today."

    "It's normal. There's nothing unexpected about this." Xia Fan shrugged, looking very calm, "They are all endorsements, regular products, there is no distinction between high and low, and they are not the kind of three-no products such as micro-business."

    He touched his nose again and said with a smile: "I think this endorsement is very good. Sister Stefanie, you can reply over there."

    ¡°That¡¯s it¡­okay.¡±

    Stefanie LaiHe was in a daze for a while, then came back to his senses.

    "The original creator of "Qili Xiang" endorses Qili Xiang hand cakes, which seems to be a good tip!"

    ¡­¡­

    ¡°Obviously, the staff there didn¡¯t expect Xia Fan to actually accept this advertising endorsement.

    The endorsement fee is 2 million yuan per year, and the term is set at two years.

    Although this offer was very sincere, the person in charge of this food company thought of Xia Fan's current popularity and was ready to slightly increase the endorsement fee. Surprisingly, the other party did not bargain at all and directly accepted the offer.

    What happened next was very smooth. Accompanied by her agent and the lawyer from the company's legal department, Xia Fan signed a two-year contract with the person in charge of the food company.

    Xia Fan¡¯s first advertising endorsement in her life has been finalized!

    A few days later, Qilixiang Hand Cake posted an update on Weibo, stating that the company had officially signed a commercial endorsement contract with Xia Fan, the popular little king of the Chinese music scene.

    This official account is usually updated every few months. It is in a semi-abandoned state, and the number of followers on the account is very few. After this update was posted, there was almost no splash.

    Of course, this is all expected.

    Since Xia Fan has been hired to endorse the "Qili Xiang Hand Cake", it's natural that we won't save that much money.

    They decisively spent some money and bought a hot search on Weibo. Even the marketing plan was planned by the company itself.

    "Everyone, this is not PS or piracy, this is the genuine and genuine Xia Fan, the little king of the music industry, endorsing our 'Qilixiang Hand Cake'!"

    Soon, this relevant news appeared on the hot search rankings.

    Xia Fan was also very cooperative and decisively forwarded this Weibo post, which was accompanied by a line of text: This is true!  I believe that the product I endorse is affordable for all fans and friends.

    Suddenly, the Internet became very lively.

    Many netizens were surprised that Xia Fan actually endorsed a "hand cake" product!

    And this product is also called "Qilixiang Hand Cake"!

    Many people thought of Xia Fan's song "Qili Xiang", and then connected the two in their imaginations.

    Some people doubted whether this food was invested by Xia Fan. As a result, no information about Xia Fan could be found on the industrial and commercial website.

    ¡°Although it¡¯s called ¡®Qili Xiang¡¯, it really wasn¡¯t invested by Xia Fan.¡±

    "Looking at those luxury products endorsed by popular celebrities, and comparing it with Xia Fan's hand cakes, I feel weird."

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