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Chapter 220 Unconventional Advertising Endorsement (Part 1) (Please subscribe)

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    "Haoran, I don't want to hear any reasons!"

    Bei Haibin slammed the cigarette in his hand on the ground, and then stepped on it a few times.

    "In short, you can no longer be brothers with him and cut off all contact on social media." His tone was a little fierce and a little anxious.

    "Xia Fan, this guy is very scheming!"

    Lin Haoran raised his eyebrows slightly: "Is it just him?"

    Bei Haibin continued: "During the National Day, do you still remember when Xia Fan, Zhang Xuehan, and Morey competed for the new song list?"

    "Of course I remember!" Lin Haoran nodded sharply.

    "He also has Zhang Xuehan, why did he overtake him so quickly? I originally optimistically estimated that it would take at least 3 days, but it turned out that he overtook him in less than 2 days!"

    ¡°The group of Hispanic netizens who suddenly flocked to Weibo played an important role at that time!¡±

    Bei Haibin nodded and said: "English songs and Latin songs are Morey's two major markets, and one is indispensable. However, there are almost no Latino users on Weibo. How could the other party know that Morey posted on Weibo?  Content?"

    "You mean Xia Fan is causing trouble?"

    "Otherwise? Who else could it be but him!"

    "That's right, it's so despicable!" Lin Haoran gritted his teeth.

    What is this despicable? Isn¡¯t it a normal means of competition?

    Bei Haibin was a little speechless about Lin Haoran's thoughts, but he didn't point it out, and continued: "So you should pay attention, in case Xia Fan finds out that you are so licking in front of Morey."

    After thinking about it, he still felt that these two words were more appropriate.

    "I" Lin Haoran seemed to want to refute something.

    "I'm worried that Xia Fan will make a fuss about this. For example, if Morey posts a Chinese song, you help him stand up and wave the flag; if you post an English song, he won't even look down on you."

    "Wouldn't you be embarrassed if this matter got too big?"

    Suddenly, Lin Haoran¡¯s face felt a little burning.

    Maybe my die-hard fans will not be affected, but the huge number of casual fans may lose more than half.

    "But fortunately, "Blue and White Porcelain" is so popular. Xia Fan is so proud that he probably won't notice these details. But" Bei Haibin changed the subject and said word by word, "You must be careful in the future. Similar  This can¡¯t happen again!¡±

    "I understand." Lin Haoran lowered his head and whispered back.

    Bei Haibin stood up, patted him on the shoulder a few times, then turned and left the office.

    But when he walked out of the door, he looked meaningfully at Lin Haoran through the window.

    As a veteran agent in the entertainment industry, he has been in this industry for many years.

    He has stayed in many places and visited many countries.

    More than 10 years ago, Bei Haibin visited the country of Amelia. At that time, the Chinese translation was still "America".  At that time, he came into contact with some local Chinese people, and his faces slowly overlapped with those of Lin Haoran.

    "The converts are fanatical!" He suddenly thought of this word, and then shook his head, "I don't know how this country brainwashed those people!"

    ¡­¡­

    2012 is also the 82nd year of New China.

    In mid-January,

    In the past few days, some marketing accounts on Weibo have been passing on the news that Xia Fan rejected Penguin Music¡¯s three-year exclusive song copyright fee of 150 million Chinese coins.

    This lucrative contract is enough to make many artists in the entertainment industry jealous.

    ¡°Although this amount does not break the record, it should be the highest for newcomers in history!¡±

    "Of course, if you give me this money, I don't have to go to work at all. I can just lie at home and sleep every day."

    "Xia Fan must be thinking about many fans. After all, if the exclusive copyright is given to Penguin, there will be charges for listening to the songs!"

    "Humph, this 50 million only lasts for 3 years a year, and it is not permanent. Xia Fan is self-aware and knows that if he charges a fee, fewer people will listen to his songs in the future, which is not conducive to long-term fishing for big fish."

    "But I still admire him. This guy doesn't only care about immediate interests."

    Under the operation of Stefanie Lai, this news has been spread by many marketing accounts and has been known to many netizens.

    Xia Fan did not come forward to deny it, and no one from Penguin clarified it. It seemed that they had acquiesced in the matter.

    Of course, China Music may also get this news.

    However, some people think that Xia Fan is waiting to sell.So that your songs can be sold at a higher price.

    The whole month of January was relatively dull. There were no responses from the parties involved in the various rumors surrounding Xia Fan. Moreover, Xia Fan did not release a new single during this month.

    However, the popularity of "Blue and White Porcelain" continues, and it has always been at the top of the charts on major music broadcast platforms. There are even rumors that it will be included in textbooks by the Ministry of Education.

    In the office building,

    "These are the brands that have sent out advertising invitations. I have roughly chosen a few big brands, some international and some domestic. You can take a look first."

    Stefanie Li placed a list in front of Xia Fan.

    Xia Fan took a general look and said with some disappointment: "Basically, it's the partners, not the spokesperson."

    The so-called partners use a more straightforward term, which is "bringing goods to sell".

    ?According to regulations, what artists can confirm is only a very low basic commission. As for the ability to obtain it, it depends on how much you have the ability to bring goods.

    Generally speaking, merchants of big brands like to cooperate with top celebrities to "sell goods" because their fan base has an amazing ability to earn money. After a sales event, they basically make back their capital with profits.

    Cut off the fans¡¯ leeks, and then the merchants and traffic stars will share the spoils with a smile.

    This is why netizens ridicule traffic stars as "cut off".

    As the name suggests, my brother is "cut".

    "It's true that he is a partner, but these are big brands." Stefanie Lai has helped Xia Fan reject many endorsements. For example, those three-no products paid high prices for Xia Fan to be a partner to "bring goods for sales", and she rejected them all.  .

    Although the other party¡¯s basic commission and subsequent sales commission are very high, this kind of three-no product can easily affect Xiafan¡¯s reputation and may discourage regular brands in the future.

    "For big brands, your reputation will not be affected if you carry out sales. If you look at the fans of popular celebrities, they will often show off which big brands their idols endorse."

    Xia Fan frowned and asked, "Can endorsements really help you gain popularity?"

    "I can't say that I can definitely mention it, and I can't say that I absolutely can't mention it. It may vary from person to person." Stefanie Lai thought for a while and said, "But the fan circle will be happy because the idol endorses a certain big brand.  I thought his status had improved."

    "Can I compare with the traffic volume with my goods?" Xia Fan asked again, appearing very cautious.

    "Probably not" Stefanie Lai said frankly, "You have far more casual fans than they do, but this group has already reached the limit of buying your singles, and it is impossible for them to support your endorsement again."

    Xia Fan smiled calmly and then nodded.

    This answer is expected. His fans are definitely not as profitable as fans of popular celebrities.

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