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"I'm a die-hard fan of Xia Fan. Although I don't know why he endorses hand cakes, I can really afford this!"
"I am also a fan of Xia Fan. He has never endorsed any products before. I have always been worried that one day he would endorse a well-known brand, but I would not be able to support it due to lack of financial resources. Now that I think about it, this worry is unnecessary!"
¡°It¡¯s the idol¡¯s first endorsement, we must support it!¡±
"To support his performance, I can buy 10 copies!"
¡°This endorsement is really down-to-earth, and it is obviously in contrast to those products endorsed by traffic.¡±
Perhaps because of Xia Fan¡¯s unique product endorsement, netizens were very surprised.
? There are endless messages on the Internet similar to those wanting to support the products endorsed by Xia Fan.
In the past, every time those traffic celebrities endorsed a high-end product, it would create a wave of popularity, but it came and went in a hurry, mostly because of the marketing by the merchants.
In Xia Fan¡¯s wave, merchants also spent money on a wave of marketing, but the subsequent popularity was all spontaneously caused by netizens and continued continuously. It can be said to be a model of spending small money to do big things.
¡¡
¡°A Weibo post, a photo of holding a cake with hands, that¡¯s all I have to do here, and then I¡¯ll be the hands-off shopkeeper, isn¡¯t it great?¡±
Xia Fan held the phone and said cheerfully.
Some friends in the industry were so surprised that they called for consultation, including the very popular actress Chen Shiying.
Not long ago, she won the endorsement of a high-end cosmetics product, and she was proud of it for a long time.
¡°It¡¯s a pity that the high price of this cosmetic has deterred many of Chen Shiying¡¯s fans.
This has also led to the delay in the sales of this popular actress.
So she called Xia Fan. In addition to consulting out of curiosity, she also wanted to find someone to talk to.
"Xia Fan, the cosmetics I just bought are from a well-known brand in Europe."
Chen Shiying first showed off according to professional inertia.
"Congratulations, Sister Shiying's career is rising step by step." Xia Fan also replied with a scene.
"You have to know that there are several coquettish bitches who want to get this endorsement, and they are also lowering the price behind the scenes! In order to get this endorsement, my price was much lower than expected!"
"" After hearing this, Xia Fan could only be speechless.
The private competition between these female artists is really fierce.
¡°Being a spokesperson is good, it¡¯s better than being a partner. Some big brands asked me to be a partner to bring goods, but I refused because I was too lazy to earn that money.¡±
Chen Shiying was silent for a moment. After being quiet for a few seconds, she spoke: "Actually, she is also a partner. She is just a unified spokesperson."
"" Xia Fan was stunned for a moment, then asked: "Then will your fans pay the bill?"
"Sister, I've suffered a big loss!" Chen Shiying said angrily, "Originally, due to the competition between several of us female artists, the endorsement fee has been severely reduced. In addition, the effect of my product delivery this time was not satisfactory, so the money I received was not much!"
"Are you a top female?"
Xia Fan was a little confused.
"So what about top female fans? In the entertainment industry, there has always been a phenomenon that the spending power of female fans is generally not as good as those of male fans."
¡°My ability to carry goods is far behind!¡±
Chen Shiying calmed down her emotions and then said: "The endorsement fees I get may not be much more than your hand cakes!"
"Impossible!" Xia Fan said in surprise, "They are also high-end cosmetics after all."
"Why are you lying to me?" Chen Shiying was a little angry. "The brand is a high-end, well-known European cosmetics, but it's just for fame. But you have to participate in various platforms, advertising, and various marketing activities. The workload is the same as yours." Incomparable."
Xia Fan was a little happy after hearing this. It seemed that the other party was earning hard-earned money, so he might as well choose someone down-to-earth to endorse him.
Apart from posing and posting on Weibo to promote it, I basically have nothing else to do.
It¡¯s simple and hassle-free!
Chen Shiying is actually a little envious of Xia Fan's endorsement model, and feels aggrieved by the money she earns.
¡°But she can¡¯t let go of her arrogance and is unwilling to accept an endorsement like Xia Fan¡¯s.
"Xia Fan, I'm curious as to why you accepted this product endorsement at that time? What did you think?"
¡°???Problem? "Xia Fan was a little confused.
"If you accept an endorsement like Shou Pancake, you may not be considered for some high-end products in the future!"
Chen Shiying has endorsed some high-end products in the past and knows the routines here very well.
Popular artists are arrogant, but these well-known brands are also very arrogant. Let alone spokespersons, they will be very selective even when choosing partners.
Therefore, female artists of Chen Shiying's level will be very cautious when choosing products to endorse, such as those products with no micro-business, or low-end, in layman's terms, more down-to-earth products. Even if the other party offers a high price, they will never agree. , it is easy to affect your reputation.
"High-end products? If you don't think about it, don't think about it. It doesn't matter."
Xia Fan will not accept advertisements for micro-business products, but he does not reject down-to-earth snacks and delicacies like "Qilixiang Hand Cake".
"I mentioned a few days ago that it would be nice to think about it if all fans could afford the products I endorse."
"seriously?"
"Of course I am serious! But there is also a reason. I am a lazy person and don't want to carry goods."
After Xia Fan said this, he paused for a moment and continued in a teasing tone: "Of course, there is one more thing I am like you. We can't sell the goods to those top men, so why bother paying for it ourselves!"
Chen Shiying was in a daze for a while, then thought about the other party's words carefully, and felt that they seemed to make sense.
Thinking about the record-breaking sales of those male top celebrities, as a female top model, I can only stand tall and look up.
This gap is really quite big.
She sighed slightly: "This is a very common phenomenon in today's entertainment industry. These female fans will go crazy for male traffic, but men are not willing to spend money on female celebrities. They may be more willing to spend money on Internet celebrities !¡±
Xia Fan laughed after hearing this.
¡°Because Internet celebrities will give back to their fans, and if they spend money, they may have dinner together, and maybe even go one step further¡±
Chen Shiying was immediately speechless.
"Could it be that sister will also take a high-end route in the future and get some down-to-earth endorsements?"
¡¡
A few days later, when the popularity of Xia Fan¡¯s endorsement of hand cakes had passed, another company came to the door and offered a good endorsement contract.
A three-year endorsement contract for domestically produced electric vehicles, with a remuneration of 3 million yuan per year.
Xia Fan looked at the document handed over by her agent Stefanie Li with a strange look on her face, and gave a direct answer without hesitating for too long.
"Take it!"
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