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The first half of this mid-year meeting is of course a summary of the company this year.
The second half of the meeting will naturally be some planning discussions for better development next year.
"Next year, the company needs to consider the international market!"
Tong Hao sat in the middle seat and looked at everyone's gazes on him. Finally, with a solemn expression, he stated the main goals for the company's development in the next year.
Tianyu Company now has a certain position in the country, and the domestic market has basically stabilized. If Tianyu Company wants to further expand the market, it will also be affected by many domestic resistances.
Therefore, it will be difficult for Tianyu Company to make further progress in the domestic market.
For example, it is much more difficult for a candidate who gets 99 points to get 100 points than a candidate who can only get 59 points to get 60 points.
The current company's abstinence in the domestic market is just like to expand the influence of its company in the domestic market, and the market for robbing other manufacturers also needs to be gradual to gradually eat other mobile phone manufacturers.
And it is indeed a very good thing to choose to impact the international market at this time.
The international market has always been occupied by manufacturers such as Apple, Samsung and Nokia.
Although Huaguo¡¯s mobile phones still have a certain position in the international market, the manufacturers occupying the position are all the previous generation China Cool Alliance.
Although these manufacturers have a certain market share in the international market, their influence abroad is far less than that of other major international manufacturers.
Among domestic mobile phone manufacturers, only Huawei and Lenovo are doing well internationally.
However, the development of these two mobile phone manufacturers in the international market has shown two sides.
Relying on its own self-developed technology and its leading position in the communications field, Huawei has gradually gained a foothold in foreign markets.
Lenovo, relying on years of brand management, was originally quite popular abroad.
But because today¡¯s innovation is far behind other mobile phone manufacturers, the international market share has also been decreasing year by year, and it has gradually fallen behind Huawei.
And Tong Hao also attaches great importance to the current international market. After all, the strength of domestic mobile phone manufacturers is gradually increasing, and the future direction is to move from domestic to global.
Whoever builds a brand reputation internationally and captures market share first will have more competitive advantages in the future.
¡°Next year our company will enter the international market, and Zhejiang is the most critical step for our company!¡±
"Samsung has begun to decline. It doesn't matter. I'm determined to win the international market. Steve Jobs can't change it even after he is reincarnated. That's what I say!"
Tong Hao leaned on the office chair with unparalleled confidence in his eyes.
It took Tianyu Company a total of two and a half years to go from being about to go bankrupt to becoming a domestic leader.
A company on the verge of bankruptcy can reach its current position, and it is impossible to defeat Samsung and seize the international market.
What's more, in this year's flagship phone battle, the third generation of Pinnacle mobile phone Pro has defeated all mobile phone manufacturers, and even rubbed Samsung's most proud Samsung Note mobile phone on the ground.
Samsung now has a huge international market share, and Tong Hao relies on the strength of his own products to compete with Samsung in these international markets.
The senior executives in the company are quite emotional about what their chairman said, but they also know that there are still some difficulties that need to be overcome if they want to hit the international market.
Tianyu Company does not have a certain influence internationally, and it does not have any capital abroad. It is also very difficult to truly impact the international market.
¡°For the international market, you can consider cooperating with communication companies in other countries to gain their support!¡±
Wang Min watched his chairman slowly express his thoughts. In his mind, if this company wants to hit the international market, it first needs to have enough capital.
On the other hand, it requires certain cooperation with local capital that wants to hit the international market.
Only in this way can Tianyu Company truly take root in the international market and at the same time affect the influence of the brand.
"Preparations for the international market will begin next year. Of course, I know that if this matter is to be truly successful, it will probably take more than a year or even more than two years to complete!"
Tong HaoAlthough it is clear that it will be a long time before our company wants to hit the international market, but this time can be spent waiting.
Impact on the international market!
This is the first plan for the future in this year-end summary meeting, and it is also the company¡¯s most important plan for the next two or even three years.
To truly impact the international market, it not only takes time, but also sufficient capital and products that are strong enough to speak for themselves.
¡°The second issue is about the company¡¯s mobile phone series!¡±
Tong Hao looked at the company's first plan and was completely sure about it and began to look inside his company.
¡° Impacting the international market can be said to be the company¡¯s future attempt at the market.
Of course, before this happens, you still need to deal with your company¡¯s affairs first.
Lu Weibing, stated that He Li, the three current heads of the company's three major series, heard these words and showed serious expressions on their faces.
After all, what is announced this time will be related to the direction of the series they manage.
¡°The three series all have targeted development directions, and I plan to turn each of the three series into independent brands!¡±
With a serious look on his face, Tong Hao looked at the three persons in charge in front of him and spoke out his thoughts.
The three future series will all need to face different users, and at the same time they will need to launch different types of machines.
And if the mobile phone is converted from a series to a brand, the products launched in the respective series will have certain characteristics.
If the gap between these three series is not widened, it may lead to confusion in the company's product positioning and reduce the characteristics of certain series.
In order to ensure that Huawei still focuses on high-end products, it split the Honor series into cost-effective products.
Of course, rice in the future will also learn from Huawei.
Tong Hao understands that turning the three series into separate brands will not only make the company's product positioning clearer, but also make the company's product strength more powerful.
"In March, the Pinnacle series will go out independently first to see the market response. I hope that the Pinnacle brand in the future can be diversified. Of course, the main focus is high-end flagships!"
Tong Hao looked at Lu Weibing. He could say that he valued the Peak series very much. After all, this series was what he watched step by step towards the high-end market.
Tianyu Company has achieved the pinnacle series, and pinnacle has also brought consumer recognition to the company.
This time, the Peak series is separated into an independent brand in order to get rid of some influences.
After all, when the third generation series of Pinnacle mobile phones was released, some people complained that the first generation of Pioneer mobile phones and the first generation of Pinnacle mobile phones were sold so cheaply, but the third generation products were sold so expensively.
In order for the Pioneer product to truly establish its high-end flagship attributes, it must be separated from the series and widen the gap with the Pioneer series.
"Chairman, you can rest assured on this matter. I am already preparing the product. I believe this product will definitely satisfy users!"
The matter of Tong Hao has been handed over to Lu Weibing a long time ago. Lu Weibing knows whether his series can successfully become an independent brand.
Lu Weibing has basically designed the product that will be released in March, and has begun placing orders with all suppliers, preparing for a big launch in March next year.
Looking at Lu Weibing's confident look, Tong Hao nodded silently and focused his gaze on the statement and He Li.
After all, according to the original idea, Tong Hao did not intend to make the two series independent, but certain things changed Tong Hao's mind. (Remember the website address: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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