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Recently, Tong Hao heard about the Honor series, which seemed to be about to release a flagship phone.
Of course, according to historical development, Honor is likely to launch its own brand flagship phone within the next two years to expand its brand's user positioning.
Huawei and Honor belong to the same company. They were separated in the first place to identify their different audiences.
And now that Honor is making a flagship phone, it naturally wants to improve Huawei's high-end attributes, and at the same time expand the company's product line to better sell products and gain maximum profits.
Tong Hao feels that Honor¡¯s approach is, to be honest, a very good method.
At the same time, Tong Hao also learned something from Glory.
To be honest, when Honor became independent, on the one hand, it was for Huawei to develop high-end flagships, and on the other hand, it was for Honor to contain other mobile phone manufacturers.
And history is just like Huawei's original strategy. Huawei relied on the sub-brand of Honor to directly drag rice into the 2,000 yuan market, allowing rice to gradually occupy the market from the initiative to becoming passive.
In the end, Daimi really had no choice but to learn something from Huawei. It separated its Redmi series and restrained the Honor series, so that it would have the opportunity to hit high-end flagships later.
Now Tong Hao feels that Huawei's strategy is indeed something worth learning, and the two series of Dianyan and Pioneer can take advantage of this opportunity to establish new brands.
On the one hand, it promotes the real stability of the pinnacle brand and the attributes of high-end flagship; on the other hand, it restrains the current domestic mobile phone manufacturers.
Dianyan¡¯s focus on the offline market is naturally constrained by the blue and green factories that currently focus on the offline market.
Pioneer focuses on cost-effectiveness and the online market, and its benchmarks are rice and Huawei.
"The Pioneer series, the company plans to make it independent in the middle of next year. Of course, I hope that the Pioneer series will not only have digital series, but I also hope that the Pioneer series can be positioned in the range of one thousand to four thousand! Statement, you know what I mean ?¡±
Tong Hao looked at the statement with a firm expression. He was still a little worried about the other party.
This kind of uneasiness is not a disapproval of the other party's ability, but a worry about whether the statement can control the development of Pioneer after independence.
After Pioneer truly establishes its brand, its development will be the most difficult of the company's three major brands.
First of all, the price range of his development is from one thousand to four thousand. In such a huge range, it is difficult to make products with perfect price/performance ratio in each range.
First of all, between 3,000 and 4,000, Pioneer will definitely launch a flagship phone of its own brand. This flagship phone must not only control the cost performance, but also grasp the gap with the top brand flagships. To be honest, it is a very difficult thing.
If you are not careful, the flagship phone launched by the Pioneer series, which focuses on cost-effectiveness, may very well beat the big brother to its peak.
In addition, if Pioneer becomes a brand, it will naturally release products in the thousand-yuan range and the mid-range range. It must not only ensure cost-effectiveness but also widen the gap. To be honest, this is not the same thing.
And if Pioneer goes out independently, its opponents will be powerful rivals like Rice and Huawei Honor, and it will not be difficult to win the market from them.
Although he has many years of work experience, the pressure of such a job on him can be imagined.
The statement sitting on the seat also saw this matter very clearly. He also understood that Pioneer becoming an independent brand was the biggest challenge for him in his career.
Now that the hands of the statement are full, it is already the coldest time in December. The statement did not expect that he would be so nervous that his palms would sweat.
¡°As long as Pioneer is truly independent, the opponents that Statement will face are big bosses like Rebus, which will put tremendous pressure on him.
accept? Or refuse?
Statement felt that his heart was in chaos. To be honest, he still felt that he was not strong enough to establish a brand for the Pioneer series.
"There is no rush, we will discuss this matter later!"
Tong Hao looked at the statement silently. He didn't say much about the other party's reaction, but put the matter aside for the time being.
Sitting aside, the statement heard what his chairman said and watched his chairman take his eyes away from him, and he felt mixed emotions in his heart.
The statement is indeedAn ambitious person, but the most afraid of failure, will always be a little uncertain in the face of certain major events.
"He Li, in mid-August this year, the company decided to establish a brand in Dianyan, and it will be facing the offline market. Do you have confidence in this aspect?"
Tong Hao himself has certain opinions about the statement, but he is more confident about He Li.
He Li has served as the director of mobile phone products since the establishment of Weiduo Company, and has been in charge of the production and promotion of mobile phones.
Weiduo Mobile also relied on her marketing methods to become popular across the country for more than half a year, and even rivaled Blue and Green Factory in terms of sales.
?Compared to statements that don¡¯t really have much experience, He Li is a real market veteran.
This time, Dianyan will become an independent brand. Heli¡¯s level is enough to support this brand and allow this brand to truly expand offline.
¡°After all, He Li has a lot of experience in all aspects, not to mention that she had directly competed with the Blue and Green Factory.
"Of course it's no problem, don't worry, Mr. Tong!"
He Li answered more readily. After all, He Li had also been the person in charge of the brand, and she was looking forward to the Dianyan series becoming an independent brand.
And He Li believes that with her many years of marketing and mobile phone design skills, coupled with the financial and technical support now provided by the company, she is enough to compete with the blue and green factories.
¡°This meeting is over for now, let¡¯s go back and rest!¡±
Tong Hao saw that the time was almost up and the plans for the mobile phone department of Tianyu Company for next year were almost finalized, so he temporarily asked several senior executives of the company to leave temporarily.
The senior executives of the company in the office also left one after another, leaving only Wang Min in the office.
As the current deputy of Tong Hao, although Wang Min and the other party have worked together for less than a few years, Wang Min and Tong Hao still have a tacit understanding.
Just when Tong Hao just announced the end of the meeting, Wang Min noticed the look Tong Hao gave him, so after everyone left, he stayed obediently.
¡°Director Tong, what¡¯s the matter?¡±
Wang Min looked at the solemn look on his chairman's face and asked with a trace of doubt in his eyes.
Tong Hao looked at Wang Min's serious look and shook his head at Wang Min with emotion: "To be honest, it is not easy for the company to develop to this point, but there is still a shortage of talents in the company now!"
¡°There isn¡¯t even one person in the company who really dares to shoulder the responsibility. To be honest, this shouldn¡¯t have appeared in today¡¯s meeting!¡±
Wang Min stood aside silently and listened to her chairman's emotions. She also lowered her head and thought about some issues.
It is true that the current company has reached the stage of entering the international market, and there are not many people in the company who are truly capable of taking charge.
Compared with current companies such as Huawei and Rice, Tianyu is still a bit weak in terms of talents.
"It's the end of the year now, so you should pay attention and try to find some talents for the company that can benefit the company's development no matter what method you use!"
Tong Hao watched Wang Min's stand aside and listened to his speech seriously. Watching her quiet and soft face, her depressed mood was much better.
Although his mood gradually returned to calm, Tong Hao understood that his company needed to speed up the introduction of talents, which would be an indispensable boost to the company's development. (Remember the website address: www.hlnovel.com