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As one of the four returning sons, Lu Han is naturally unparalleled in terms of traffic and fans.
¡°The number of fans on Lu Hanguang¡¯s Weibo has reached 80 million, making him the star with the most traffic in China.
Tianyu Company spent a lot of money to hire Lu Han to endorse a new mobile phone brand, in order to attract more users to buy its products, thereby expanding its company's influence.
This move is a big one, and it is the beginning of Tianyu Company¡¯s real attempt to seize the offline market.
Because the next products released by Tianyu Company are aimed at the offline market, and its competitors have shifted from Huawei rice to blue and green factories.
Tianyu Company not only needs to capture a very impressive share in the online market, but also cannot lag behind in the offline market.
"The mobile phone endorsed by me, the first generation, will be launched on the 20th. I hope everyone will like this product!"
As the spokesperson of the new product, Lu Han also forwarded Tianyu Company¡¯s poster on his Weibo, instantly attracting the attention of countless netizens.
Soon, Lu Han¡¯s Weibo account had nearly 8,000 or 9,000 comments and more than 500,000 likes.
Asking Lu Han to endorse this time has indeed brought a lot of traffic to the new series of mobile phones, but Tong Hao also understands that if his mobile phone wants to truly defeat the blue and green manufacturers, it may be difficult to achieve sales this time.
The idea of ????the senior executives of Tianyu Company is also very simple. They will take advantage of this opportunity to sell mobile phones to capture part of the offline mobile phone market share, and strive to become a mobile phone manufacturer comparable to the blue and green manufacturers in the offline market.
As Lu Han posted on Weibo, as a popular variety show in the past two years, "Run!" Dude! ¡± also announced the second season of the show on Weibo, and Dianyan Mobile became the title sponsor of the show.
And it was announced that the second season of the program will also be officially broadcast in September.
It can be said that with Lu Han and "Run!" Dude! ¡·With the support of the official Weibo, Dianyan mobile phones have gained a certain reputation in the entire market.
Although Lan Factory saw what Tianyu Company was doing, he still maintained an unshakable calm.
After all, none of this is something that Blue Factory can stop.
It can be said that the current blue factory can control the price of mobile phones on the official website, but cannot control the price of mobile phones in the offline market.
??The way Blue Factory mainly focuses on the offline market is to sell mobile phones to dealers and then sell them to other mobile phone sellers. After continuous price increases layer by layer, a certain price is finally reached.
As for the price announced on the official website, it is based on the estimate of the blue factory, and the final price given is similar to the price on the market.
This sales model allows Blue Factory¡¯s mobile phones to have a lot of offline markets. It also makes it difficult for Blue Factory to truly unify the prices of offline mobile phones and control the price fluctuation of mobile phones.
?????????????????????????????????????? Although Factory Blue will feel a headache if Tianyu Company does this, the bigger headache will be for those sellers and mobile phone sellers.
The sales of Dianyan mobile phones in the offline market have been completely determined to be direct sales. The pricing of mobile phones is completely determined by the company. As for the store rent in the offline market and the salary of mobile phone sales specialists, Tianyu Company is responsible for it.
This sales method is easier to manage and allows Tianyu Company to firmly control the price of its own mobile phones in the offline market.
The enemy is at hand!
This was the first feeling of Blue Factory Shen Wei, and he even had the idea of ????opening a direct-operated store in his mind.
On July 20th, the Dianyan mobile phone, which had been preheated for almost five days, directly landed in the Chinese mobile phone market.
This time Tianyu Company did not hold a press conference for mobile phones like before.
After all, Dianyan mobile phone is aimed at offline users and female users. As for the press conference, it is superfluous.
In five days, Tianyu Company has completely distributed the 24 million Dianyan mobile phones produced in the past two months.
Online, Tianyu Company has left 4 million units for online sales. However, Tianyu Company¡¯s executives understand that the online performance of this phone may not be as good as any other mobile phone released by Tianyu Company in the past two years. .
Offline, Tong Hao has directly prepared a shipment of 20 million mobile phones this time. Basically, each of the 100 stores has thousands of units in stock. When offline stores need it, they can also transport it from the company's warehouse.
Lu Weibing, He Li and Shu Shu all used their connections in mobile phone production this time.
In addition, Dianyan mobile phone cost a lot of money to produce this time, and the quantity is also small.?Making the assembly foundry very willing to accept the order from Tianyu Company.
It can be said that the treatment of Dianyan mobile phone and Pioneer mobile phone generation in front of OEMs can be described as one in the sky and one on the earth.
Since the first generation of Pioneer mobile phones focuses on cost-effectiveness, in order to reduce costs, the assembly fee for one unit is only 15 yuan for mobile phone OEMs.
Large domestic manufacturers like these basically have their own OEM quotas every year, and it is impossible to give more quotas for such a small assembly fee.
After all, the OEM money for producing the first generation of Pioneer mobile phones is only so much. Apple and other mobile phone manufacturers can basically get 25 to 30 yuan for OEM.
Later, in order to expand the production of the first generation of Pioneer mobile phones, Tianyu Company finally raised this indicator to 20 yuan, and finally found some manufacturers to take orders for OEM production.
However, due to the limited production quantity of x85 processor chips, the monthly output of the first generation of Pioneer mobile phones does not exceed 7 million.
This time, the Dianyan mobile phone is not focused on cost-effectiveness. The foundry fee has risen directly to 25 yuan. In addition, Huateng Company has already prepared a sufficient amount of processor chips.
The supply volume this time is very sufficient, which can basically satisfy the current offline mobile phone market.
As time goes by, Dianyan¡¯s mobile phone has already been prepared, and it is also expected to compete with the Blue Factory x6.
When ten o'clock arrived, many users who were interested in mobile phones flocked to Tianyu Company's official website, wanting to see what the configuration and price of this latest mobile phone were.
After all, the performance of Tianyu Company in the past two years can be said to be very strong, and every product released can cause very large fluctuations in the market.
And this time, the Dianyan mobile phone is very mysterious, and the promotion is very good, but there is no news before the mobile phone is released.
The only clues that can be detected are from the posters endorsed by Lu Han.
The back cover of Dianyan mobile phone is still made of ancestral 3D curved glass.
Since the back cover of the Pinnacle mobile phone pro uses this kind of 3D curved glass, the back covers of a series of mobile phones released by Tianyu Company are all made of this material.
Although this kind of glass uses hardened glass independently produced by Tianyu Company, some cracks will appear if it is dropped on the ground for a long time, making the product very unsightly.
However, the appearance and grip of a mobile phone made of this kind of material are much better than those of plastic and metal. Of course, the price is naturally a bit more expensive.
In addition to the appearance of the back of the phone, attentive netizens can only find that the camera used on this phone is the so-called rear three-camera.
There are three rear cameras. In an era when people don¡¯t refer to mobile phone sensors, three cameras are very attractive to ordinary people.
After all, in this era, many people think that the more cameras there are, the stronger its ability to take pictures. (Remember the website address: www.hlnovel.com