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My flesh hurts!
Tong Hao picked up the pen in his hand and finally signed his name on the plan under He Li's gaze.
Endorsement fees, variety show naming fees, and TV advertising fees all add up to more than 400 million, just to promote this series of mobile phones.
In order for Bianyan mobile phone to succeed in the offline market, Tong Hao can only choose to spend so much money for publicity.
It can be said that this promotion is not just to increase the reputation of Bianyan mobile phones and expand the sales of mobile phones.
The purpose is more to allow Tianyu Company to gain a better foothold in the offline market, to gain more offline market share, and to expand sales channels.
It¡¯s time for the 5th, and Blue Factory, which has not made any moves in the first half of this year, finally released its first mobile phone this year with a price of more than 2,000, Blue Factory x6.
The x6 is the 6th generation mobile phone of the X series of Blue Factory mobile phones. The previous generation x5 commemorative edition can be said to be a very amazing work.
? It was a great success in the mobile phone market at the end of last year, especially because it was the most powerful mobile phone at the time due to its thinness, lightness and camera capabilities.
However, the best photo-taking position of the x5 commemorative edition was eventually taken away by the current Huawei nova mobile phone.
And this time, x6 can be said to be making a comeback, and it can be said that it has made great improvements in terms of configuration.
This time, the x6 uses the most popular full-screen display with bangs. The body size of the phone is still the same as the previous generation at 5.7 inches.
However, the screen has been replaced, from the original 2k LCD screen to a 1080p OLED screen. Although the resolution is lower than before, the bright colors have been significantly improved.
And this time the frame of the mobile phone still uses the most classic metal frame, and the back hole has the function of fingerprint unlocking on the back.
This time, the processor of the x6 mobile phone is an eight-core processor. Although the official did not directly explain the model of this processor, Tong Hao got the basic information of the processor in the first period of time when the mobile phone was released.
This time the x6 has made great progress compared to the original x5, but the processor uses a relatively low-end processor, the Fire Dragon k600 processor.
The Fire Dragon K600 processor is a processor released by Qualcomm for the low-end mobile phone market. Its target is the Lianfa processor that is rampant in the low-end mobile phone market.
According to Qualcomm¡¯s official website, the process technology used by this processor is 18nm. Its performance is generally sufficient for daily use, and its daily running score is only more than 50,000 points.
It can be said that this time, in order to save costs, the blue factory can only choose Qualcomm's k600 processor.
After all, the cost of blue factory in other aspects can be said to be very high. The first is the screen of the mobile phone, and the camera module. Of course, it also provides enough profits to the dealers.
Although this mobile phone sells for more than 2,000 yuan in the market, after excluding the profit to the dealer and the mobile phone manufacturer itself making a certain profit, the cost of this mobile phone is only about 1,700.
The screen cost 700 yuan alone, plus 500 yuan for the camera module, plus the cost of factory assembly and other accessories. It can be said that the cost of the blue factory this time is very tight.
So that the processor used by Blue Factory can only choose the Fire Dragon k600 processor, which is only a little over 200.
And this time, in addition to the good screen of the blue factory x6, the only thing that can be used is the camera and the sound quality of the phone.
This time, Blue Factory x6 still uses the most advanced independent audio speakers, which are much better than the previous generation in terms of sound effects.
The most powerful thing about this phone is its camera.
The x6 rear camera is a 40-megapixel main camera plus an 8-megapixel wide-angle camera, plus a 2-megapixel black and white filter camera.
Although the sensor used is domestically produced, it is still not weak in terms of quality. With the unique algorithm of Blue Factory and the outsole sensor, the quality of taking photos is still not weak.
However, although the photography this time is not weak, it has also been emasculated to a certain extent, retaining the 10x digital zoom but sacrificing optical image stabilization.
The x6 also has two front cameras, a 24-megapixel main portrait camera and a 2-megapixel wide-angle lens.
?Also use a rotor motor!
10w Qualcomm first generation protocol fast charging!
3500 mAh battery!
No infrared, no nfc!
The new mobile phones released by Blue Factory this time can be said to be in someIt has strengths in many aspects, but is a bit miserable in some aspects.
The mobile phone has outstanding performance in terms of photography and screen, and the 3500 mAh battery still maintains the weight of the mobile phone body of 148 grams, which is considered a very thin and light mobile phone.
But the performance of this phone is much weaker than that of phones in the same price range, and its performance in other aspects is mediocre. This is a phone sold mainly offline by a blue factory.
This time, Blue Factory has prepared two different storage configurations for x6.
? 3+32g 2299 yuan.
? 4+64g 2699 yuan.
This time, the Blue Factory x6 is mainly aimed at offline users. If this phone is put online, it will definitely be beaten by the three companies: Rice, Honor, and Tianyu.
However, Tong Hao is very concerned about this mobile phone. According to time calculation, Dianyan, a new series of mobile phones that mainly focus on mobile phone photography and is aimed at female users and the offline market, should basically go on sale on the 20th of this month.
This means that in less than fifteen days, Dianyan Mobile will compete with the blue factory x6 released this time to compete for the offline mobile phone market.
Tong Hao also understands that the competition between the two mobile phones will be very fierce this time.
Lan Factory is deeply rooted in the offline market, and its dealers and franchise stores are basically everywhere. It is also difficult for Tianyu Company to seize his job.
Currently, Tianyu Company only has 100 directly-operated stores across the country. Fortunately, these stores are directly operated by the company itself, which can save the extra price increase spent by middlemen.
Compare performance configuration, price, and publicity!
Tong Hao can only start from these three aspects now, striving to allow Bianyan Mobile Phone to truly overturn the blue factory in the offline market, and ruthlessly take away part of the offline market share of the other party and the green factory.
?? Blue Factory does have its own strength in the offline market. This mobile phone has sold three million units in just one week after its release.
Based on the passage of time, it is estimated that the sales volume of Blue Factory¡¯s mobile phone in the second half of this year will exceed 40 million, which is a very objective number.
Casting a wide net in the offline market is the most important trick for Blue Factory to sell mobile phones.
Just when Lan Factory was concentrating on selling mobile phones, he did not expect that Tianyu Company would actually start to take action.
On the morning of the 15th, a poster was also posted on Tianyu Company¡¯s Weibo.
¡°On this poster, I saw an extremely handsome young man wearing casual clothes, and he was holding a very beautiful-looking mobile phone in his hand.
The person holding the mobile phone is Lu Han, the spokesperson of Dianyan mobile phone.
And there is a slogan written directly below this poster.
Dianyan mobile phone: beautiful machine! People are more beautiful!
At 10 o¡¯clock on August 20th, Tianyu official website and Tianyu stores nationwide will go on sale simultaneously!
¡°Obviously, five days before the mobile phone was released, Tianyu Company began to warm up the new series of mobile phones.
"Lu Han! Lu Han!"
¡°This phone is so beautiful!¡±
¡°I must buy this phone!¡±
It is obvious that Lu Han is worthy of being a star with top traffic. This Weibo post has already received more than 6,000 comments in less than an hour, and now the comment area is already occupied by Lu Han¡¯s fans. (Remember the website address: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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