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¡°It¡¯s just that if you lose money, you have to lower the price. Now is the time to compete with them on price. We will fight to death at the Changlu Saltworks. When the time comes, we will raise the price and we can make money back.¡±
Cheng Boan said with a smile.
The wool comes from the sheep. If you lose money now, you can make it back later. The key is to keep your own market and kill the Changlu Saltworks.
"The Changlu Saltworks has to pay two million taels of silver a year. Even if their output is very high, one Changlu Saltworks can reach ten ordinary saltworks. Calculating their salt, the cost of a pound of salt is impossible. It¡¯s less than 20 cents. If you include shipping costs and so on, they are already making a loss at a loss by selling a pound for around 20 cents.¡±
Cheng Boan said very confidently.
He has already calculated the amount of salt produced in Changlu Saltworks and clearly calculated the cost of salt in Changlu Saltworks. It will definitely not be less than 20 cents per catty, and it will be even more expensive after shipping costs are included.
As long as the price drops below this price, the salt from Changlu Salt Farm will lose money, and the premise is that the salt from Changlu Salt Farm must have a certain sales scale and must reach a certain amount of sales.
If the sales volume is not good, Changlu Saltworks will suffer even more losses. The tax of two million taels of silver a year is definitely a heavy mountain, which can crush Changlu Saltworks to death.
This is why he is confident that he can defeat Changlu Saltworks in a price war. According to his calculations, the cost difference between the two parties is too big.
"But this is not enough. What we have to do is to make it impossible to sell a pound of salt from Changlu Salt Farm, so we have to lower the price and continue to lower it. If our salt only sells for a few cents a pound, I think Changlu How can we sell the salt from the salt farm?¡±
Then Cheng Boan smiled and said again.
If you want to kill the Changlu Saltworks, you have to make it impossible to sell a pound of salt from the Changlu Saltworks. Naturally, the two million taels of silver tax a year can kill the Changlu Saltworks.
"How much is a pound?"
"Then don't we want to give the salt to the middlemen below?"
When Cheng Xuan heard this, he thought for a while and said that the salt sold in the market would only cost a few pennies per catty, which meant that the salt from Cheng Boan's side would be given to the middlemen below for free, and the middlemen would make a few pennies. Then forward it to the final terminal provider.
" If Cheng Bo'an sells it to a middleman for a few cents per catty, the sales price of this terminal will definitely exceed ten cents per catty, and there is no way to lower it.
"Yes, for free~"
Cheng Bo'an nodded, then thought for a while and said: "Send invitations to middlemen from all over the country for me and ask them to come to Nanjing to talk about it. Now is a special period. Everyone earns less. A pound of salt is a symbolic It¡¯s enough to earn a few cents, and when the Changlu Saltworks is destroyed, we will raise prices together to make back the lost money.¡±
"Hmm~"
Cheng Xuan nodded and started to do things.
Cheng Xuan left, and Cheng Bo'an calmed down and thought carefully. If this salt was given to the middleman in vain, he would definitely suffer a loss.
The Cheng family manages at least hundreds of thousands of taels of silver every year. People in the court must manage the money well so that they can help them explain, give them information, and provide them with protection.
The officials in the local areas below, the officials in the salt field, etc. also need to be fed. Only when they are fed will they work for you so that you can get the salt smoothly, and the salt can also be transported to various places smoothly. .
"But it doesn't matter. The Cheng family has a big business, so this little money can't be lost. And as long as the market is still there, he can easily earn millions of taels of silver in a year."
At this time, it is far from reaching his bottom line, because he has already raised one million taels of silver from other salt merchants. Once the price of Changlu Salt Farm continues to decrease, he will also lower the price.
At that time, he will prepare to provide sales subsidies to middlemen and terminal dealers. Of course, he does not plan to do so now, because in the past, those middlemen and terminal dealers made a lot of money with him.
In this war with Changlu Saltworks, he naturally wanted to involve them and let them join in the fight. He couldn't just shoulder it by himself, Cheng Bo'an.
He will pull big salt merchants such as Zhu Benduan and Feng Xiang to act together. Naturally, he will not forget to draw middlemen and terminal merchants to act together, so that they will also bear the losses this time.
¡¡
Beijing Salt City, Li¡¯s Hui Salt.
Li Cai, the boss of Li's Huiyan, came to his store very angry. His whole face was livid and his face was very ugly.
Because he just went to participate inAfter returning from a party, the middleman who supplied him asked Li Cai to lower the sales price to nine cents per catty.
Nine cents per pound of salt has never been seen before. He has never encountered such cheap salt in his entire life in the salt business, let alone heard of it.
Of course, this is not the reason why he is angry. The real reason he is angry is because the middleman above only allows him to sell it for nine cents per catty, but he needs five cents per catty to get the goods, and he has to pick up the goods himself. He could only earn four cents from a pound of salt.
A pound of salt only earns four cents, and he is going to drink the northwest wind.
You must know that salt is not like grain. Grain consumption is large. The amount of grain sold by any grain store in a year is also a very huge number. This salt store is different.
Although salt is also indispensable, an adult cannot eat more than a few kilograms of salt in a year, so the sales volume is actually not large, far from being compared with food.
Now the superiors require him to sell a pound of salt for nine cents per pound, and it costs five pennies per pound to get the goods, and he has to pick up the goods himself. Calculated, the profit is not even four pennies per pound, even if he is short of another pound or two. , silt seepage and the like, the profit margin is also pitifully small.
You must know that in the past, a pound of salt could easily earn more than ten cents per pound if it passed through his hands. Now, a pound of salt cannot even earn four cents. Do you think he is angry?
Store rent, hired workers, and the cost of transporting salt all require money. Now you can't even earn four cents from a pound of salt. If the sales volume is not good enough, the loss will be even greater.
"Huh~ What about sharing weal and woe, life and death, lip and teeth cold, no matter how low the price is, I can't make a penny. Isn't it just a waste of following you, just to engage in a price war?"
Li Cai is very talented. Although he has a small fortune, he is far from being compared with those big salt merchants. They can go a year and a half without making a penny, but he can't.
"Shopkeeper, Zhang's Snow Salt Store across the street has lowered its prices again. Should we continue to lower our prices?"
When Li Cai was so angry, the waiter in the store also hurried over and said.
"The price has been reduced again?"
"Are they crazy?"
"How low has it dropped?"
When Li Cai heard this, he couldn't sit still and asked quickly.
¡°Fifteen cents per catty~ Their salt is only sold for fifteen cents per catty.¡±
The guy replied quickly.
As soon as Li Cai heard this, he hurried to the door of the store and saw that the Zhang's Snow Salt Store opposite had posted a price of fifteen cents per catty, and it also said there would be no shortage of catties and no sediment. .
"This is not giving us a way to survive, and is forcing us to die!"
"Such good salt is sold for fifteen cents a pound."
Li Cai suddenly couldn't help but let out a long sigh. He knew and had seen the salt from Changlu Salt Field. It was definitely of high quality. In the past, it sold for one or two hundred yuan per pound, but now it only sold for Sold for fifteen cents a pound.
"Down to nine cents per catty~"
Without hesitation, Li Cai also ordered his men again, as mentioned above, only by defeating Changlu Saltworks can everyone live the good life in the past. Otherwise, with Changlu Saltworks in one day, everyone will Don¡¯t even think about making a fortune from salt anymore.
So even though he lowered the price again, he didn't have much profit at all, but he had to continue to lower the price. They also recognized what Cheng Bo'an said.
After defeating the Changlu Saltworks, they can still raise the price. When a pound of salt is sold for a hundred coins, they will soon be able to make up for their losses.
"Adjust that scale again to a scale of seven taels."
"There is still more sand to seep in~"
After thinking for a while, Li Cai gave instructions to his man again.
There is no way to continue to reduce prices, but you have to make money, and you still have to make a little bit. Naturally, you have to continue to do it if you are short of weight or seeping sand.
¡°There is no other way but to imitate Sun¡¯s Salt Shop regardless of shame.¡±
Li Cai sighed, that¡¯s what Sun¡¯s Salt Shop does. The price is low, but the price is very low. There is a lot of sand and soil seeping through. Now that the price has dropped, he has to be more evil. (Remember the website address: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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