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Chapter 226 Dumping

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    As a last resort, Feng Delin used his own savings to fill the gap. After some hard work, "Master Yang" instant noodles officially left the factory, bearing the brunt of the impact on the market in Fengtian, the provincial capital.

    However, despite the similar taste of his instant noodles, the market does not seem to accept it, at least the various entities related to the government and controlled by Zhang Zuolin do not buy his face.  Moreover, "Yi Tong" instant noodles have successfully opened the hearts of ordinary people. In addition, public opinion often claims that "Master Yang" is a copycat of "Yi Tong" technology, so sales are not optimistic.

    This is when the role of sales channels comes into play.  When Zhang Hanqing first established the factory, he used an overwhelming advertising and agency system to win the commanding heights in sales in surrounding areas and in Beijing, Tianjin and Hebei. "Master Yang" was even less able to gain momentum outside the province - with Feng Delin's current strength and  Energy, capital and experience are essential to build such a framework in a short period of time. He really has no mood to compete with "unification" outside the province.

    Even in the province, people in Fengtian have no feelings about this newly manufactured brand: the taste seems to be similar, but the rare thing is that "Yi Tong" has a great reputation and tastes more respectable; in terms of price, a pack of "Yi Tong" costs 5 cents, "  "Master Yang" didn't dare to ask for more, and it was still 5 cents a pack, but it felt like "Yi Tong" had the upper hand.  Moreover, because of its large quantity, "Yi Tong" makes a lot more money from the same package than "Master Yang" in terms of profit.

    There is no way. If "Master Yang" who has just solved the problem of whether or not wants to occupy a place, price war seems to be the way out.  Yu Liang and Feng Delin reluctantly decided to sell "Master Yang" at a reduced price, 9 cents for two packs.

    This decision was very attractive to the people who were not financially strong in the early years of the Republic of China.  Even if you earn half a cent per pack, there is still a lot of profit to be made.  I heard that "Master Yang" instant noodles are delicious and cheap, and they really attracted a lot of attention.

    But in less than half a day, I heard the news that "Yi Tong" instant noodles were also selling at a reduced price. This time, the retail price dropped from 5 cents to 4 cents, which was a greater discount than "Master Yang's".  The combination of famous brands and low prices immediately made consumers who had previously been half-hidden about "Master Yang" immediately rush to "Yi Tong".

    The problem was thrown to Feng Delin's side again.  Should we continue to lower prices or wait until Zhang Hanqing's side cannot support it first?  Following the price reduction, the same price as "Yi Tong" will definitely not work. After all, they still have brand effect.  If it goes down further, based on the current scale and cost of "Master Yang", it will be a loss and a profit.  It can be said that there are excuses for the early stage of grabbing the market, but now that cash flow is needed, it will be bankrupt if it continues like this. Moreover, "Yi Tong"'s current profit margin is still very high. It is said that they are backed by Fengtian Farmers' Capital Credit Cooperative.  In such a competition, Feng Delin must be the first to go bankrupt.

    But there is no other way. If you don¡¯t give it a try now, you will definitely lose. This is something Feng Delin will never tolerate.  If he loses to Zhang Zuolin in military and political affairs, and if he is no longer as good as Zhang Hanqing in business, he will have no place to put his old face!

    Gritting his teeth, "Master Yang" followed.  Unexpectedly, as soon as he announced it, the price of "Unification" immediately dropped, three guarantees for one dime!

    This will cost you your life!  I am a newly opened business, so I need money for everything, and I am still getting used to it. The price of three cents and three cents is just enough to protect my capital.  But in this case, when can the loan be paid off?  Shubian Bank has filed a lawsuit in the provincial capital, accusing Feng Delin of colluding with branch employees to lend illegally.  Although I can¡¯t do anything to myself for the time being, at least I have a bad reputation!  I think back then, Marshal Feng's reputation was very famous in Fengtian City.  Now he is the defendant.

    Regardless of their backgrounds at Shubian Bank, they dare to challenge Marshal Feng.  But what to do at this level?  It seems that the boy named Zhang is determined to have trouble with him. Who doesn't know that the investor of this "Yi Tong" food factory is Zhang Hanqing!  Otherwise, except for his approval, who would dare to do this at a loss?

    The east wind is blowing, the war drums are beating, who is afraid of the commander-in-chief?  "Master Yang" also gritted his teeth and agreed to the same price.  For a time, the two marshals in Fengtian Provincial City devoted their energy to reducing the price of instant noodles.

    Zhang Hanqing, who was paying attention to this, heard the latest information from the "Fengqi Bureau" and decisively ordered: "One third per pack, the same price for the whole city, even if we use dumping, we will defeat 'Master Yang'! We just make less money, but they  It¡¯s going to hurt your muscles and bones.¡±

    It hurt my bones, and it hurts in my heart.  Feng Delin and his son had to accompany the prince to study.  For three cents a pack of noodles, it was basically a tear-jerking sale.  "Unification" is related to the large domestic market. Fengtian Province only accounts for slightly more than 30% of sales, and even at this price, it can still make a little profit.  "Master Yang" is destined to lose every pack he sells.

    I don¡¯t know when, a bunch of wealthy traders appeared in Fengtian market, and they made huge sums of money from every batch of goods sold by "Master Yang".  Basically "Master Yang" is convenientAs soon as it appeared, these people bought it all without frowning.  The sales guys were very excited at first, thinking they had met a big customer.  But gradually they also felt something strange: there were no "Master Yang" products on the market, but "Yi Tong" instant noodles became very popular, eroding more and more of the market.  "Master Yang" was like a flash in the pan, and soon disappeared.

    It was already a week later that Feng Delin knew about this.  This group of people seemed to have unlimited financial resources, buying up a million bales of production in a row.  Over time, after the cost of "Master Yang" dropped again, the price of three-thirds per pack did not seem to be unacceptable, at least allowing Feng Delin's food factory to maintain a break-even¡ª¡ªand still make a little profit.  This is not a small improvement, after all, there is still market share.

    Of course, Feng Delin would not let these big customers go. He looked at these people with his weathered eyes and had heart-to-heart conversations with them through Feng Yong.  It turns out that this group of people came from Shanxi, and instant noodles in Guanhai cost 5 cents per pack. They ate them from Fengtian at 3 cents per pack, and then transported them to Shanxi. After deducting freight and other expenses, they made a net profit of 1 cent.

    The reason why we buy "Master Yang" instead of "Yi Tong" at the same price is because "Yi Tong" has a clear regional agency system within the customs, and the price is transparent and uniform, and there is absolutely no price difference allowed within the customs.  Therefore, they can only use other brands for resale. This is what Lao Feng believes.

    Since I don¡¯t have the ability to sell my product outside the country, this group of people can, and they have needs for each other, so they naturally hit it off.  This group of people wanted to sign a long-term contract with Lao Feng and order "Master Yang's" goods on a large scale.  Hearing them talk about the hot-selling scene outside the customs, their Shanxi dialect of "Uh, Uh" was very authentic, and Feng Delin's blood boiled. He patted his chest and legs and said that the food factory will definitely expand its production capacity and give priority to meeting their needs.  (Remember the website address: www.hlnovel.com
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