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Yi Xiaohai looked at Xue Peng and Jiang Lei:
"If you two have any ideas, you can talk about it."
"Shall we build a website, and then users place orders online, and we will deliver them directly, so we don't need to prepare so many phone calls!"
"Penguin software can be used as a communication tool. It can communicate directly. One person can receive many consumers, and the efficiency is greatly improved."
"besides¡¡"
Xue Peng and Jiang Lei were chattering away, one sentence at a time and one at a time, and they cooperated tacitly to explain the general idea.
"What you two just said is pretty much the same, which is to build a website and place orders through the website. This model is called o2o, which means very simple, place an order online and pick up the goods offline,"
"Actually, this model is what Sister Zhou said, a third-party platform. We help merchants sell and bring convenience to consumers."
"Because the Internet has not been popularized to a certain extent before, online orders have been replaced by phone orders. The principle is the same, so next you have to start preparing a website."
"On the Internet, everyone can see what the food looks like and order based on the pictures. There is no need to send everyone a picture book or menu, which saves time and effort."
Zhou Jiayao frowned:
"If we use the Internet, our users will decrease, right?"
"We need a website, and we need to keep phone orders for the time being. In a few years, you will know the value of the Internet. By then, no one will use the phone to order food."
With the emergence of the Internet and the widespread use of smartphones, ordering by phone has been basically eliminated, and everyone directly uses apps to place orders.
"It's just that there is no point in telling them too much now, because it is impossible to imagine that era by imagination, and you will understand when the time comes.
"The establishment of a website is necessary, and the user issues mentioned by Sister Zhou are the second thing I want to say. The main two lines of the delicious food company, food magazines and takeaways, actually incorporate the nature of some group purchases."
Xue Peng interrupted Yi Xiaohai:
¡°What does group buying mean?¡±
¡°For the time being, I interpret him as getting a discount for ordering takeout from us, and that¡¯s probably what it means.¡±
"oh."
Xue Peng nodded, and Yi Xiaohai continued:
"The reason why Delicious Food Company has become bigger and stronger is because of the influence of food magazines. Everyone believes in the food recommended by Delicious Food Company."
"However, the catering market is very large. More than 99% of catering services do not meet the standards of gourmet food. Delicious food companies that take the high-quality route cannot cover this part of the market, so investment and income are not directly proportional."
"Therefore, we need a bigger market. Just like Su Rui said, we want to include all restaurants in our territory."
Everyone is a little confused.
??Yi Xiaohai asked them to take the boutique route a long time ago, preferring less than excess, but now they want to include all restaurants, which is contradictory.
"Xiaohai, those restaurants are not considered gourmet, and some of them have poor environment. Our magazine recommends them by destroying their signboards."
Yi Xiaohai smiled:
"Food is the most important thing for the people. Food represents food and clothing, not delicious food. Food can only be enjoyed by those with conditions. In fact, the really big market is the catering culture where ordinary people can fill their stomachs."
"And as I just said, when ordering food online, we only provide takeout. It does not represent the food recommended by the magazine. We just let more people provide services."
They still couldn¡¯t understand what Yi Xiaohai said, so Yi Xiaohai decided to go deeper:
"The core of delicious food is o2o. The connection between offline and online is a novel way to help offline restaurants improve their marketing capabilities and increase consumer purchases."
"But o2o itself cannot create services. What Delicious Food does is traffic, obtains users' consumption share, and relies on traffic to monetize. Its own value is limited unless it can be made large enough."
"The so-called big enough is what Senior Su Rui said, covering all catering. Senior Sister Ye Ni said that it can enter other industries. It is best to cover all formats of the service industry and become the boss of the industry."
¡°Using the mutual diversion between various industries and using public infrastructure, we can reduce operating costs and increase the company¡¯s net profit, thus solving the profit problem.¡±
"Of course, those are all things that need to be done later. Now, the gourmet food companies have not established a firm foothold in the catering industry, and have not penetrated the catering industry thoroughly and deeply, so they are unable to obtain sufficient profits."
¡°My advice to you is to set up a website, keep in line with the future, and broaden your horizons.If you focus on your business and establish your position as the leader in the industry, most of the problems will be solved easily. "
The five of them were all deep in thought, digesting what Yi Xiaohai said.
"We can understand what you are saying. This is indeed good for us. It can solve the problem of operating costs and increase the company's competitiveness. However, the fundamental problem cannot be solved. We have turned from cooking food to catering, and all the previous efforts have been in vain. ?¡±
"It will definitely not be in vain."
It is not easy to establish the current reputation of "China on the Bite of the Tongue", and Yi Xiaohai cannot give up:
"There is an essential difference between gourmet food and catering industry. Delicious food companies are essentially engaged in gourmet food, so they cannot be confused with each other,"
"We need to establish a new company and transfer "A Bite of China" to the new company. From now on, we will only focus on the food field and recommend delicious food, which is similar in nature to Michelin."
¡°The gourmet food company itself can join the catering industry.¡±
Everyone suddenly realized that the magazine and the company were separated and had no influence at all. The magazine continued to recommend food, and the company invested in the catering industry.
The two sides do not affect each other.
"Xiaohai, I agree with your method, but the manpower and material resources to cover all catering needs are huge, and the company may not be able to do it."
"Don't worry for now, because Delicious Food is an Internet company in the future and will definitely need financing and listing, so funds are not a problem at all. Even if you don't have it yourself, I do. What you have to do now is to set up a local promotion team."
In the future, a certain group will be able to win in the 100-group battle of takeout, relying on a strong offline promotion team.
Because restaurants are the supply side and users are the demand side, only by establishing an offline local promotion team can we ensure absolute control of the supply side and provide services to the demand side.
The supply side and the demand side are the foundation of third-party platforms like Delicious Food Company. Only with such a basic core can we ride the wind and waves.
"The core of delicious food is the supply side and the demand side. The stability of both must be ensured before we can move towards diversification in the future. The role of the local promotion team is to cover all supply sides in a short time. Only by controlling the supply side can we master initiative."
¡°So at this stage you need to cultivate a local promotion team, sweeping the market like the autumn wind sweeping away fallen leaves.¡±
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