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Qian Jianguo frowned, obviously not satisfied with what Yi Xiaohai said.
"If there is a big gap between the price department and the hotel's pricing, whose opinion should be the main one?"
¡°Focus on the market!¡±
"According to what you said, the hotel can set its own price at will and does not need our pricing guidance at all. So what is the point of our regulations?"
Yi Xiaohai finally figured out that Qian Jianguo was a bit old-fashioned in his thinking. He felt that the company needed to fully follow the instructions of the relevant departments and everyone should work in unison.
But the reality is that all business activities still need to be determined by the market.
"Mr. Qian, there are many pricing methods in the hotel industry. There are many pricing methods, especially in the hotel industry. The most commonly used ones are the one-thousandth pricing method and the target revenue pricing method. I won't go into details about this."
Yi Xiaohai once explained this method at the Jinling Hotel Industry Conference. He didn¡¯t want to say more. Zhao Xi and others must have registered it here.
He was right. Zhao Xi and the others did have a record here, and Qian Jianguo had also seen it.
? ? ? ? ? ? ? ? ? ? But I don¡¯t know if I recognize it or not.
"When pricing for hotel opening, we usually summarize it into three stages and three principles,"
"The three stages are mainly prediction, execution and adjustment. At the beginning of the hotel, the prediction and analysis of price positioning must be done in advance. This is the price prediction."
"In the business process, the actual execution price is the execution price. This is the second stage. As for the next stage, it is in practice to adjust the price reasonably, which may change every day and every hour."
"As for the three principles, Mr. Qian said two, follow the guidance, approval and supervision principles of the price department, follow the rules of the industry, and avoid purely pursuing price competition, leading to the unhealthy vicious cycle principle of price wars in the industry,"
¡°The remaining complete narrative should be that we must protect corporate interests, pay attention to cost accounting, and avoid simply pursuing the principle of occupancy rate.¡±
"The third point is actually from the perspective of the enterprise, but also from the perspective of relevant departments, because the hotel needs to continue to set random prices from the aspects of customer group positioning, market environment, current booking situation and previous booking situation, etc. If there is no autonomy, , the enterprise cannot survive"
??Yi Xiaohai was previously in trouble by the association because of price issues. At that time, he was asked to set prices according to the association's specifications.
Thinking about it now, I guess that clause was also specified by Qian Jianguo.
It is a bit unreasonable to blindly and arrogantly intervene without considering the actual situation of the company.
Qian Jianguo did not speak this time, but fell into deep thought.
He is old-fashioned, but that doesn¡¯t mean he is unwilling to accept other people¡¯s suggestions.
There is some truth to what Yi Xiaohai said. He was thinking about it carefully.
"If, I mean, if some companies have sufficient funds and they choose to compete at a low price, wouldn't it be unfair to those companies with insufficient funds?"
Qian Jianguo asked his question.
"Money is the king, the weak will eat the strong, and the fittest will survive. This is the law of nature. It is inevitable that large companies will eat small companies."
"But they used unfair means!"
¡°They invested a large amount of money in the early stage and took huge risks just to capture the market. If they succeeded, they were rewarded by their own investment. There is no unfairness. If they failed, they would have to swallow the bitter pill themselves.¡±
Qian Jianguo obviously doesn¡¯t agree with Yi Xiaohai¡¯s idea.
"I have read your speech at the conference. You said that China must have its own brand to resist the invasion of foreign capital. Then I ask you, there are huge capital drives behind those foreign-funded enterprises. How can our own brand resist?"
"First of all, the core value of a hotel is service. It does not mean that low price has an advantage. Of course, for the same service, low price does have an advantage, so I think what China needs is unity,"
Qian Jianguo doesn¡¯t understand.
"The hotel's operation is determined by the market. If a foreign investor dares to start a price war and impose penalties, we will punish him until he is honest,"
"It's unrealistic. Foreign investment has policy advantages in the country, and many times, the local government does not act, making it difficult to implement."
"If the relevant departments don't come forward and do nothing, then we will start a war with him. If he lowers the price, we will give it for free and we will kill him."
??Yi Xiaohai¡¯s childish words made Qian Jianguo a little bit dumbfounded:
¡°You have a lot of strength behind those foreign brands, and when the time comes, we will burn them out ourselves!¡±
"Mr. Qian, it's not certain who will die."
At this time Zhao Xi spoke,
He knows that Yi Xiaohai¡¯s strength is not inferior to that of those large foreign companies.
Mr. Qian glanced at Yi Xiaohai. He didn't know Yi Xiaohai in detail, but Zhao Xi must have a reason for saying this, and that reason was Yi Xiaohai.
He did not struggle with this issue. All he cared about was the establishment of norms.
Although he felt that what Yi Xiaohai said made sense, he was still a little dissatisfied.
He felt this was too unfair.
"If prices are not constrained, the market will have no rules. I don't agree with this."
Through the conversation with Qian Jianguo, Yi Xiaohai could roughly tell his character.
??Old-fashioned and stubborn, but also a bit of a good-natured person,
Probably it was a characteristic of that era. They wanted everyone to be well and did not want to see any company eliminated.
But this idea is unrealistic.
"Mr. Qian, I think there is no point in arguing about this issue. Shopping malls are like battlefields. If everyone is Mianyang, there is no point in the existence of those enterprises."
Yi Xiaohai insists on revitalizing national brands, but what is needed are brands that can carry the banner and can withstand strong winds and waves.
Blind protection is meaningless.
There is no essential ambiguity between Yi Xiaohai and Qian Jianguo, only differences in philosophy.
Maybe neither of them can change the other.
Qian Jianguo was in a bad mood, so he simply ate something and said he would go back to rest first and then meet in the afternoon.
Zhao Xi sent him to the door and asked his assistant to settle the old man before he came back.
While he was gone, Yi Xiaohaihu had a meal of his own.
"You kid, you are still in the mood to eat."
"Why can't you eat it?"
"I asked you to speak, but I didn't ask you to say such serious words."
"You asked me to be ruthless, but I won't take the blame."
Zhao Xi was a little dumbfounded.
When Yi Xiaohai was not familiar with him, he was polite and discreet in doing things.
¡°But after getting familiar with it, it¡¯s a bit unfair.
"I can tell you that Mr. Qian is the general person in charge of writing this standard. Most of the subsequent writing processes are experienced hotel practitioners or hotel management experts. They are very resistant to your participation. Now If you offend Qian Lao, it¡¯s hard to say whether you can participate.¡±
Yi Xiaohai was not worried at all.
"Although Mr. Qian is a stubborn old man, he is not petty. He can understand. Besides, I would be happy if I were not allowed to go back to accompany Xuan Yu."
""
Why did Zhao Xi have a feeling that Yi Xiaohai deliberately made Mr. Qian unhappy so that he would not have to attend subsequent meetings.
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