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Yi Xiaohai and Li Xuanyu bought two carts full of things, most of which were food.
After the two of them went home, Li Xuanyu didn¡¯t tidy up his things first, but took out his little notebook and started writing and drawing.
She wanted to take advantage of her memory to record some of the design ideas for the Garford Supermarket.
Yi Xiaohai did not disturb her and packed everything by himself.
He has finished packing, but Li Xuanyu is still writing,
He cut the cantaloupe he just bought, inserted the toothpick into it, and brought it to the living room.
Without disturbing Li Xuanyu, Yi Xiaohai took a book and accompanied her.
I don¡¯t know how long it took, but a piece of cantaloupe was handed to his mouth.
"Did you finish writing?"
"Well, you have worked hard, and this is your reward."
Yi Xiaohai opened his mouth and accepted her kindness.
"How is it? Do you have a lot of insights?"
"Well, I think they thought more comprehensively and comprehensively than we did when designing. I thought the design was good before, but now after comparing it, I realize that we didn't do enough."
"Actually, you don't have to belittle yourself"
Yi Xiaohai held her hand:
"Galfo has been engaged in the retail industry for 40 years. They have continued to improve from their mistakes and summed up their experience to achieve the maturity they are now. Our country's retail industry has truly developed in less than ten years. There is a gap. It¡¯s normal¡¡±
Li Xuanyu leaned on Yi Xiaohai:
"When you say that, I really want to go abroad to see it."
"How about spending the Chinese New Year abroad this year?"
Cheng Suping called back two days ago, and my grandparents began to think about the New Year.
The doctor said that grandpa¡¯s illness is not suitable for long-distance travel and it is best to rest. My mother is considering whether to spend the New Year in the United States.
Yi Xiaohai thought it was feasible and agreed.
¡°My mother would probably be even happier if she saw you.¡±
Li Xuanyu was a little hesitant.
She is definitely willing to celebrate the New Year with Yi Xiaohai, but she is a little uneasy if she does not celebrate the New Year with her parents.
Yi Xiaohai guessed her thoughts:
"Why don't we discuss it with our future parents-in-law and go over there to celebrate the New Year together? Last time we talked about getting engaged, how about we take this opportunity to get it done in the United States?"
The key to engagement is a formality, it doesn¡¯t require too many people, just the presence of parents of both parties.
When it comes to engagement, Li Xuanyu is a little embarrassed.
She is still a sophomore, and it feels a bit early to suddenly talk about marriage.
"However, she and Yi Xiaohai are already a couple, and marriage is inevitable. There seems to be nothing wrong with it earlier.
Young people nowadays are still very conservative in their thinking. If they have a relationship, they are heading towards marriage.
In Li Xuanyu's heart, she is already Yi Xiaohai's wife, so she has no intention of rejecting Yi Xiaohai's proposal.
¡°I¡¯ll discuss it with my parents and see what their opinions are.¡±
"If you can't handle it, I'll do it."
As long as Li Xuanyu has this idea, Yi Xiaohai will find a way to persuade Li Shian and Sheng Yuhong to agree.
"I'll do it."
Li Xuanyu was worried that Yi Xiaohai would talk nonsense, so he thought it would be better to speak on his own
¡¡
Yi Xiaohai felt a certain sense of urgency in his heart after going to the Garford Hypermarket.
The next morning, I went to Jingnan Group.
Current supermarkets have obvious disadvantages when facing Galfo, and Galfo's advantages are too obvious.
The first advantage,
Relying on the large number of selling points and stable purchase volume in hypermarkets in major cities across the country, we can reduce the profits of manufacturers and sellers, lower commodity prices, and have a price advantage.
The second one is the advantages in business model and price.
In Jinling¡¯s supermarket industry, domestic chain brands account for 60% of the market share.
From the data point of view, domestic brands have certain advantages.
actually not.
Before talking about the reasons, we must talk about foreign-funded supermarkets and a policy.
In 1992, the state allowed foreign-funded enterprises to enter the retail industry in specific areas in the form of joint ventures. Initially, it was limited to clothing and department stores, and in 1995 it expanded to the food and chain operations.
In December of the same year, Galfo¡¯s first store opened in Yanjing, followed closely by Wodima in the United States and Kewanlong in the country of windmills, respectively.Pengcheng and Yangcheng were chosen as landing places.
Novel product displays, advanced promotional methods, and one-stop shopping, these management models and operating mechanisms that will be very common in the future, were an eye-opener for the domestic retail industry at the time.
The stacked vegetable baskets in the supermarket and the on-site bread making in the open and transparent area are attracting countless current consumers.
There is a saying in the article "How to Make a Fortune in Foreign Stores":
¡°This huge supermarket has a few French people here. They rent Chinese space and hire Chinese employees to import Chinese goods and sell them to Chinese people to make money from China. It is really successful. This matter is worth pondering.
?In fact, this is why the author was surprised by Galfo's way of doing business.
Foreign-funded supermarkets have novel models and low-priced products that are most attractive to consumers.
There are reports that,
When Kewanlong opened, the originally planned 10 million yuan in advertising expenses was directly used for price reduction subsidies. Compared with other shopping malls, the selling prices of goods were reduced by 20-30%.
Wodima in the United States regards low prices as a long-term marketing tool, proposes a strategy of daily parity, and strives to achieve the lowest price in the industry.
It even promises that if the price of goods purchased by consumers at Wodima is higher than that of other stores, the price difference will be refunded.
The reason for this low price is, in addition to more efficient business models and procurement models,
There are also some preferential tax policies for foreign-funded enterprises. This disguised subsidy gives foreign-funded supermarkets greater room for price reductions.
At this time, local supermarkets are just newborn babies. The loosening of restrictions has ended the protection period for local supermarkets, allowing the two sides with disparity in strength to start a head-on fight.
Under this impact, local supermarkets are retreating steadily.
??????????????????????????????????????????????????????????????????: In Yanjing, Magic City, Pengcheng and Yangcheng, more than 10 local supermarkets next to foreign supermarkets each closed down, and 119 of the 212 large shopping malls experienced profit declines for the first time.
Therefore, local supermarkets are somewhat unable to resist foreign supermarkets.
Jinling takes for example,
Before September last year, there were almost no foreign supermarkets in Jinling market.
So far, Wodima and several other supermarkets have entered Jinling.
In less than a year, 40% of the market share was captured.
This data was collected in June, and it is now estimated to be 50-50 compared to local supermarkets.
With the opening of Garfort Hypermarket and more foreign supermarkets entering Jinling, whether local supermarkets can survive is a question.
Especially since the Baixing Supermarket on Juhe Road is right opposite the Garford Supermarket, the impact will be very serious.
And Yi Xiaohai got the news that Galfo has another store in Jinling that is ready to go online. The location is right in the middle of two ordinary supermarkets.
He must do something now
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