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Yi Xiaohai knew very well that the lethality of the video was not fatal.
But with him around, Qin Junlong can at least be honest for a while, and that's enough.
Qin Junlong's matter came to an end, and Yi Xiaohai lived quietly and leisurely for a few days.
Soon, it¡¯s the weekend.
"Xiaohai, come with me to the supermarket later. There is almost no food at home."
"Have you finished eating the ice cream again?"
"hey-hey¡¡"
"Don't laugh at me."
Yi Xiaohai warned Li Xuanyu very seriously:
"The weather is getting colder and colder. It's not good for your health if you eat like this. I can't buy it for you."
"Xiaohai, I promise to only eat one a day."
She raised her index finger and tried to bargain with Yi Xiaohai.
¡°Last time I promised one meal a day, but I ate three last night!¡±
Li Xuanyu pouted: "That's not because of you."
Yi Xiaohai blushed.
Yesterday, I was playing games. In order to prevent Li Xuanyu from catching a cold, the temperature of the air conditioner was a bit high. If it was too hot, I would have to eat some ice.
He said seriously:
"Don't change the subject with me, then you ate one more in the past two days."
"snort¡¡"
When Li Xuanyu failed to act coquettishly, he became angry.
"It's useless for you to be angry. Unless you promise to eat one every day, I won't allow you to buy it."
"I promise."
"What should I do if I can't do it?"
"If you can't do it, I'll punish you without food for three days."
Yi Xiaohai: ""
¡¡
In the end, Yi Xiaohai couldn't stand Li Xuanyu's insistence and took her to the supermarket for a big purchase.
But instead of going to the supermarket he usually went to, he chose the Galford Hypermarket on Jihe Road, which was a bit far away.
? Galfo has a big opening bonus, and the discounts are very strong.
Yi Xiaohai is not here for the discount, but to see how the business of the Galford Hypermarket is going, and to learn from their experience.
The most important thing is to see which parts of Galfo pose a threat to ordinary supermarkets.
The Galford Hypermarket on Juhe Road is divided into upper and lower floors. After entering the store, take the escalator to the second floor. You cannot shop directly on the first floor.
This is a common approach adopted by many retail businesses.
The purpose is to extend the time customers stay in the store so that there are more opportunities to display products to customers.
??In fact, it is what Yi Xiaohai said, the problem of moving lines.
Li Xuanyu knew that Yi Xiaohai came here not only to buy things, but also walked around every corner with him.
The second floor of the store is mainly for non-food items. The entrance is mainly for home appliances and mobile phone sales. The middle part is mainly divided into four parts, including audio and video products, household items, daily necessities, and clothing. The farthest position is for hygiene and toiletries.
Li Xuanyu bought a lot of paper towels, garbage bags, etc. Yi Xiaohai doesn't care about these now, she will arrange them well.
The first floor is even more thoughtful in design.
The most attractive areas for cooked food, fresh food, and quick-frozen food are in the innermost area.
In addition to the operation area close to the back yard, which is convenient for managing the loading of goods, the main thing is to attract customers to visit the whole place.
"Xuan Yu, from a design point of view, what are the differences between Galford Hypermarket and Baixing Supermarket?"
Li Xuanyu bit his finger, thinking deeply
"I originally wanted to buy some food and daily necessities, but because I passed by the audio and video product cabinet, I bought books and VCDs. This must have been designed with the circulation problem in mind. Most of the people who came to shop were buying food. and daily necessities, and putting audio and video products on the road that must be passed by can attract some customers"
Li Xuanyu studied design herself, and with the immersive study of Yi Xiaohaier, she found the key core.
??????????????????????? But she has never studied sales, and she speaks in plain language.
When designing hypermarkets, they maximize the use of popular products to promote unpopular products. This is the intentional and unintentional attention of consumers.
Consumers¡¯ unintentional attention refers to the attention paid to certain products involuntarily due to the influence of external stimuli without a clear goal or purpose.
If this is taken into consideration in the layout of the sales site, relevant commodity cabinet groups should be intentionally placed close to each other to attract consumers' unintentional attention and stimulate their impulse to buy.
Audio and video products are relatively unpopular, but daily necessities are necessaryProduct, this is motivation.
For example, women¡¯s products and children¡¯s toys are placed together in a similar way.
"Is there anything else?"
"Actually, I feel that the moving line design here combines the placement of containers and product zoning. This is the most critical core. However, it involves not only design knowledge, but also the consumer's mind. I am not too sure about it. I can make it clear. In addition, the use of color should be more mature than our design"
Li Xuanyu was also observing carefully after being guided by Yi Xiaohai.
She gained a lot of insights by combining her dual identities of consumer and designer.
"The use of color by designers is very important, because color stimulates people's nerves and can easily cause mood swings. Different colors and combinations will cause people to have different psychological feelings"
¡°A hypermarket is a place that sells popular products to consumers, and generally requires the use of fresh and bright colors.¡±
Li Xuanyu looked up at the ceiling:
¡°The ceiling here is made of white smooth plastic gussets, which have a strong reflectivity. Combined with the light green walls, it gives people the feeling of open space and expanded area.
¡°The floor tiles have chosen a matte color with a less bright finish and low reflective properties to avoid strong reflection of lighting light. Overall, it is very harmonious"
"But the designer is very considerate. In the children's product sales area, he chose red, pink, and orange as the basic colors that children are more sensitive to"
¡°And the colors of the shelves have also been carefully selected. Warm-colored shelves are used in the food display area; cold-colored shelves are used for cleaning products, and elegant colors are used for branded cosmetics"
¡°When designing the store, they thought more carefully than we did¡¡±
Li Xuanyu¡¯s small backpack is in the car, otherwise she would have escaped immediately to record it, because these are very practical design skills.
Yi Xiaohai was originally just observing the movement of the store and not paying too much attention to the colors. After being reminded by Li Xuanyu, he really felt that Galfo had done a good job in the details and was worth learning from. "
While the two were talking, they arrived at the dairy products and frozen food area.
This place is close to the exit. It should be considered that dairy products and frozen products are easy to melt, so it should be arranged at the end of the customer's purchase process.
The details are really taken to the extreme.
There is another detail. Many people don¡¯t understand why chewing gum in supermarkets is always placed in front of the checkout counter.
In fact, this is also a detail of product planning.
Chewing gum is a product with a high loss rate. For the purpose of preventing theft and loss, these products will be specially arranged in certain corners.
For example, perfumes in small packages are treated equally with it
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