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The afternoon meeting mainly consisted of two sessions.
The first step is to select three hotels to represent Jinling in the National Hotel Industry Conference.
Caesars and Stone City occupied two places, and the remaining one was taken by Li Bin¡¯s hotel.
The second session is to discuss the development direction and work arrangements of Jinling¡¯s hotel industry in the second half of the year.
Du Zhenguo called him by name and asked him to come to the stage to speak.
Yi Xiaohai didn¡¯t refuse.
He mainly proposed the concepts of express hotels and theme hotels for the mid- to low-end market.
Jinling is located in the East China Economic Belt. It is also a provincial capital city and the ancient capital of six dynasties. It receives tens of millions of business travelers from all over the country every year.
??Among them, ordinary business people and ordinary self-funded tourists account for 80%.
These people have certain spending power and a large number of people. Express hotels and theme hotels are the most suitable choices for them.
Express hotels have appeared in the United States as early as the 1950s, and everyone has a certain understanding of them.
The concept of inn is relatively new and it is the focus of everyone's attention.
The word inn has appeared as early as ancient China, but the modern hotel industry has given it a new definition.
It not only meets the function of living, but also allows people to experience the freshness and relaxation of "living elsewhere".
It is not a temporary shelter that is objectively needed for visiting a certain place for fun or business, but a way of living and cultivation that people want to experience and subjectively choose.
In this context, the function of living has been weakened.
The aura, mood, and atmosphere of an inn, which are elements that are different from daily life, are its greatest significance.
The most important thing is that the size of the inn is relatively flexible.
With sufficient funds, you can open a large inn with dozens of rooms.
If you have insufficient funds, you can open a small inn with only a few rooms.
In short, the options are wider, the requirements are lower, and it is more stylish.
After Yi Xiaohai put forward these two concepts, he also reminded everyone to treat the market rationally.
Since last year, domestic real estate has become commercialized.
The demand for high-end hotels has begun to be taken seriously, and the hotel market has also entered a period of rapid development.
High profits will attract more capital to enter the market and also bring about bubbles.
From meeting market demand at the beginning to over-hyping later, five-star hotels will experience a dream like the real estate industry.
Starting last year, by 2006, the construction speed of five-star hotels will far exceed the GDP growth rate, and the market size and profit margin of the hotel industry will reach a peak.
However, in order to purely pursue profits, most hotels focus more on government customers in design and marketing, ignoring the needs of individual travelers.
After the promulgation of the eight national regulations, most five-star hotels lost the government market overnight.
The original business model is difficult to transform in a short period of time, and there are not enough other customer sources to fill the gap.
Those traditional hotels that mainly receive conference customers will lose most of their customer base.
The adjustment of the customer source structure has made the seriousness of the production capacity problem more prominent.
At the same time, the rise of ota and traffic monopoly, as well as the price war between major platforms.
These impacts have compressed the profit margins of five-star hotels.
Coupled with the iteration of accommodation products and changes in vacation preferences, models such as airbnb and Tujia, which are based on the sharing economy, have entered the game.
The market has become more fragmented, and competition has become fiercer.
In order to attract customers, high-end hotels will also start price wars. While desperately trying to reduce costs, the service quality of the entire industry has also begun to decline.
At the same time, due to low wages and brain drain, the development of the entire industry is restricted.
So Yi Xiaohai tells everyone that the positioning of the hotel is particularly important.
Whether you choose a standardized hotel or choose a personalized hotel, you need to consider many factors.
Especially the geographical location and the targeted customer groups and their spending power.
Hotels that follow standardized business lines cannot be located in scenic spots with beautiful scenery.
? Personalized backpacker inn, you cannot choose the downtown area.
The price of standardized express hotels cannot be too high, otherwise the consumption power of the target group will not be reached.
And for a five-star hotel, the price cannot be too low.
Because of the full range of services, investment and operating costs will definitely increase.
The house price is more reasonable if it is correspondingly more expensive.
Yi Xiaohai is aThose who are born again have God¡¯s perspective.
He could have said nothing and made a fortune in silence.
But he didn't.
You can never make enough money. Sometimes doing something meaningful is more meaningful than making money.
China¡¯s economy is taking off, but the rapid economic development is more due to the huge demographic dividend.
Behind the rapid economic growth, there are huge hidden dangers.
Yi Xiaohai now has certain abilities, and he wants Huaxia to avoid detours.
Although in the face of huge interests, his words are not enough to change anything.
But there are always some people who can listen to his opinions.
A single spark can start a prairie fire.
¡°I just hope that day won¡¯t be too late
¡¡
After the meeting, Yi Xiaohai did not leave immediately, but chatted with Wei Baobao alone.
Liu Changchun used the price of Yi's Resort Hotel against himself.
Yi Xiaohai has no way to deal with him for the time being, but this matter must be resolved first.
Yi Xiaohai still thinks Du Zhenguo's suggestion is good.
So before he gets a spot, he needs to discuss it with Wei Baobao.
Because not everyone can speak at a national industry conference.
¡°Without the help of Wei Baobao¡¯s father, let alone speaking, even just standing up and asking a question as a passerby, I probably wouldn¡¯t have been able to choose him.
And speaking at a national industry conference and getting recognition is not that simple.
First of all, your report should not conflict with your peers.
Secondly, your content needs to be innovative and eye-catching.
Finally, and most importantly.
The content of the speech must be in line with mainstream policies and the association¡¯s policy tendencies.
The last two points are relatively simple for Yi Xiaohai.
But the first point is that the content does not conflict with his peers, which is difficult for him to do.
The participants are basically representatives of relatively high-end hotels, pursuing high profits.
Those views of Yi Xiaohai conflict with their interests.
He doesn¡¯t want to say something against his will just to cater to his peers.
So it is more difficult to grasp the scale.
But Wei Baobao told Yi Xiaohai some good news.
This year, the hotel industry has developed rapidly, but there is also a lot of chaos in the industry.
The national tourism department is very dissatisfied with this phenomenon and plans to revise the existing association charter and strictly manage it.
¡°However, because the domestic hotel industry started relatively late, the industry standard management is not perfect.
There has been no progress on this matter.
Many of Yi Xiaohai¡¯s theories today are of great reference to the association¡¯s charter.
As long as you give a speech according to today's standards, the association will not only approve it, but may also ask Yi Xiaohai to help write the charter.
By then, the troubles at Yishi Resort Hotel will be over
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