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¡°What method should we use to introduce men¡¯s clothing to the market?¡±
At Monday¡¯s regular meeting, Chenxi¡¯s supervisors gathered together and everyone expressed their opinions. They all hoped that when men¡¯s clothing is introduced to the market, it can also have the same influence as women¡¯s clothing.
??????????????????????? However, the methods that everyone proposed are all common sales methods, and it is difficult to achieve the results they hope for.
"Li Ruiqiu has already given me news,"
Qiu Shuang said, "Chen Qi has agreed to help us shoot the brochure. It will take about 7 days to shoot the brochure."
"Wow¡¡"
Hearing Chen Qi's name, Tang Sijia's eyes suddenly lit up and she couldn't help but said to Qiu Shuang, "Sister Qiu, can you invite Chen Qi to our factory? It would be best to attend the first sale of our men's clothing. I can I adore him"
Chen Qi was the male protagonist of the last movie, and now he is the dream lover of girls. Not only Tang Sijia, but also the other girls, when they heard what she said, their eyes flashed and they nodded desperately, agreeing very much with Tang Sijia's opinion.
"He is a big star now,"
Qiu Shuang smiled slightly, "I guess the schedule doesn't allow it."
Although today¡¯s stars are not as outrageous as those of later generations, it¡¯s not that Chen Xi can¡¯t afford to hire them, it¡¯s just that they are so popular now, and the movies must be shot one after another.
Being able to take the time to shoot his promotional brochure is already based on the last movie, which is very honorable. If he is asked to go to the streets and stores to help promote it, this is a bit excessive.
"Ahem"
Tang Sijia sighed heavily, her face full of disappointment.
¡°Let¡¯s hold a pre-sale event.¡±
Qiu Shuang waited for everyone to calm down and revealed her plan.
"Pre-sale? What is pre-sale?"
Everyone looked at Qiu Shuang. They had never heard such a word before, so they were very strange and didn't know what it meant.
"Is such that¡¡"
Qiu Shuang explained, "Our pre-sale activity allows customers to pre-order our men's clothing within these 7 days, but they must pay a certain deposit first. By then, this deposit can not only cover the cost of buying clothes, but also more Some."
"How much more is worth it?"
Everyone looked at Qiu Shuang with some confusion.
"for example¡¡"
Qiu Shuang knew that no one had ever seen this kind of sales method, so he simply gave an example, "We ask customers to pay 50 yuan in advance, but when the time comes to pay for the clothes, it can be used as 80 yuan."
¡°Isn¡¯t that equivalent to a discount?¡±
Everyone understood immediately.
Activities like this kind of discounts for products that have just been introduced to the market are also available in the market now, but the intensity may not be as large as Qiu Shuang said.
"In this case,"
Someone asked, "Why not just sell it directly and get a discount?"
"No¡¡"
Qiu Shuang shook her head, "When it's time to sell, our price will return to normal, a penny less."
"Why is this happening?"
Someone immediately said worriedly, "Will this make people who come to the store to buy clothes feel unhappy and give up buying in the end?"
"That will definitely happen."
Qiu Shuang nodded and said, "But everyone must remember that we, Chenxi, want to be a brand, and we must adhere to our own high-quality line. We cannot say what customers want, and we cannot train all customers to become users of Chenxi." , we train people who are willing to spend money to improve their quality of life."
"We understand."
Everyone nodded.
In fact, everyone still feels that it is a pity. This will really make many customers give up buying in the end. After all, others spend twenty or thirty yuan less than themselves when buying the same clothes. People who spend more money always feel that It will be difficult to accept.
But now that Qiu Shuang has decided, it¡¯s hard for them to say anything else.
They don't know that Qiu Shuang wants this kind of effect. These clothes are the best on the market in terms of quality and fabric. They are not only very comfortable to wear, but also make the wearer feel very dignified. Only Only by creating this gap will more people be willing to buy.
This is actually a common sales method in later generations, hunger marketing.
However, this theory is still a bit difficult for everyone to accept, and Qiu Shuang does not need to do more.Explain it, and everyone will understand it naturally after the effect comes out.
The pre-sale activity started and lasted for 7 days. Qiu Shuang set the prices for the men's clothing in the brochure. Like Chenxi's women's clothing, since it is a boutique route, the prices of these clothes are naturally not low, and the lowest price is for men's clothing. , the price is also around 100 yuan.
In the past two years, the country¡¯s economic situation has gradually improved, and everyone¡¯s income has increased. Now, the employees of Chenxi Garment Factory, including overtime pay, earn almost 50 yuan a month.
With a price of 100 yuan, the target customer is very clear, that is, middle-income families.
In such a family, the couple can buy one with their monthly income.
It¡¯s not too difficult, but it does require a little bit of determination.
Qiu Shuang originally thought that men¡¯s clothing would achieve certain results in the market, but it would definitely lag behind women¡¯s clothing. She estimated that there would only be two to three thousand sets of people willing to pay in advance.
But what she didn¡¯t expect was that on the first day, the number of reservations reported by the two stores had reached more than a thousand. This result was unexpected and made everyone ecstatic.
What made them even more happy was that on the fifth day, the number of reservations had reached more than 5,000 pieces, which made Qiu Shuang a little stunned.
"It seems that the country's economic situation,"
Qiu Shuang couldn¡¯t help but secretly sigh, ¡°It¡¯s better than I expected, and the people have more and more money.¡±
With the previous results as a foreshadowing, on the last day of pre-sale, when the number of pre-sales reached more than 12,000 pieces, everyone was already a little numb.
Among the more than 12,000 pieces of clothing that were pre-sold, some were pre-ordered by merchants outside the capital, which shows that the Chenxi brand has already had a certain influence outside the capital.
"Side, don't worry too much. I'm keeping an eye on things in the factory. You must take good care of Yunyun."
After the scheduled event was over, the next step was of course the factory working overtime to rush the production. However, at this time, Shen Yunyun was about to give birth, and Wang Side would definitely have to go to the hospital to take care of her. In desperation, Qiu Shuang could only go into battle by herself.
Supervising the production of clothing, this is Chenxi's first batch of men's clothing. Qiu Shuang specially called Lu Hui over and carefully warned: "During this period, your quality inspection department has to work harder. I give you a death order. You can't let it go." An unqualified piece of clothing leaves the factory."
"Sister Qiu, don't worry,"
Lu Hui patted her chest and promised: "These days, I live and eat in the factory. As long as an unqualified piece of clothing leaves the factory, I will resign immediately."
Listening to Lu Hui¡¯s words, Qiu Shuang felt more relieved. (Remember the website address: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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