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In early April, Huawei was very active during this month, holding three different press conferences in succession.
On April 1st, the Huawei p10 launch conference was held. Huawei p10 still continues. Huawei focuses on the road of youth photography and fashion flagship.
On this flagship, Huawei is still the user, and the processor chip installed on the Huawei mate9 mobile phone has not improved much in terms of performance.
However, the biggest highlight of this phone is its telephoto. This time, the Huawei P10 uses the same main camera as the Huawei Mate9. This time, its telephoto lens uses a 16-megapixel periscope camera. Telephoto, supporting five times optical zoom and fifty times optical digital hybrid zoom.
Even at this press conference, Yu Dazui explained very confidently that this phone is the most powerful telephoto phone in the Android phone market today, and it ranks at the top of the 2nd place in the latest DXM rankings. The mobile phone 4pro is tied.
It can be said that this is another selling point of Huawei P10. In addition, Huawei P10 also uses a new 40W fast charge, which can truly achieve long battery life of the mobile phone.
Of course, the most surprising thing about this press conference is that Huawei has made another breakthrough in communication technology. This time, Huawei has brought seamless switching network technology and three-line coexistence network technology.
That is to say, when using a Huawei mobile phone to turn on wifi and mobile network at the same time, when you switch to another scene and need to disconnect and reconnect, you can switch in 0 seconds without affecting your network usage.
??The coexistence of three lines of network technology allows a mobile phone to connect to two different frequency WiFi and a mobile network, 2.4g and 5g, so that the Internet speed of the mobile phone is greatly improved.
This technological breakthrough in networking can be said to be what Huawei is best at, and Huawei is often able to apply this technology to mobile phones, making mobile phones have very powerful communication technology levels, even far ahead of other mobile phone manufacturers.
This time, in order to make its own mobile phones competitive in the market, Huawei can only set the price starting at 3,999 yuan in an attempt to gain market share with its powerful flagship performance and corresponding price. recognized.
After Huawei released the P10 mobile phone in mid-April, Huawei released another mobile phone, the Huawei nova4 mobile phone.
It can be said that the naming of Huawei mobile phones can be said to be very Buddhist. Huawei's dual flagship mate and p series have skipped a few numbers, while the nova series, in addition to the first-generation mobile phones released in the first year, is the second-generation mobile phone. The top jumped directly to 4!
Huawei nova4 is a female phone that focuses on thin and light photography. It is basically similar to Huawei's mate9 in terms of camera. In terms of battery and charging life, it uses 22.5w fast charging technology, and the battery capacity is only 3500 mAh. .
Of course, this kind of charging life is also guaranteed. This mobile phone is very thin and light, weighing only 156 grams. It can be said that it is very thin and light among mobile phones, which is very good for women.
In addition to the thinness and lightness of this mobile phone for taking pictures, this mobile phone is also equipped with a new SOC independently developed by Huawei, the Kirin g840 processor chip.
As we all know, Kirin's processor chips starting with 8 focus on terminal processors, and Huateng g840 can be said to be a brand-new processor, using a new processor chip created by the most mainstream TSMC 10-nanometer process. .
The performance level of Kirin g830 last year can be said to be very good. Although it was later taken care of by other manufacturers, it can be said to be a very excellent mid-range SOC.
This time, the Kirin g840 uses a 10-nanometer process, and the design also refers to the previous generation of flagship processor chips, making this processor chip very powerful.
In terms of CPU and GPU, the performance of this processor has been improved by 25%, and in terms of ISP, it has been improved by 50% compared to the previous generation of mobile phones, and it has a new ISP computing core.
From these upgrades, we can see that this processor chip is another mid-range processor.
The stage of the press conference also gave the running score data of this mid-range Shen u. The running score data used by this terminal has reached 300,000 points, which is already considered a very excellent processor chip.
This new chip processor is mainly focused on taking pictures. The final launch price of the thin and light nova4 is only 2,799 yuan. It is a Huawei mobile phone with very good performance in taking pictures.
Of course, Huawei¡¯s mobile phones have not continued yet. This month, Huawei released a series of offline mobile phones such as Enjoy Play. It plans to rely on mobile phone tactics and offline market expansion.It is impossible to regain a certain share of the mobile phone market.
Others, such as blue factories and green factories, have also realized that Huawei is constantly eating up market share, and at this time they are also thinking about how to deal with today's countermeasures.
Green Factory, the company is very worried about the current development of this company.
Although our company maintained its market position last year, today's consumers are gradually learning more and more about mobile phones, which has also led to the low-end and mid-range mobile phones released by our company always having a bad reputation.
"If the company really wants to become bigger and stronger, it must let consumers clearly understand that our company's mobile phones are not high-priced but low-profile"
Liu Zuohu can be said to be an anomaly in the company. In his opinion, if the company wants to fully develop, it must truly be responsible for consumers.
Although the quality of mobile phones from this company is not inferior to other mobile phone manufacturers, the price-performance ratio of mobile phones is not comparable to other mobile phone manufacturers at all.
Coupled with the development of the Internet, more and more people are familiar with mobile phones. Now the era of relying solely on mobile phone advertising to promote mobile phones will soon be completely broken.
What's more, Tianyu has now completely entered the offline market and annexed its own mobile phone market share. Other Huawei and rice companies have also begun to layout the current offline market, preparing to completely conquer the offline market at this time. annexed.
It can be said that if the current company does not make a breakthrough, it is very likely that its own mobile phone market share will be taken away by other mobile phone manufacturers.
The company's senior executives are naturally not stupid, but they still have certain concerns in their hearts. After all, this company has been in the offline market for so many years and has already established a very good cooperative relationship with its suppliers. If such a change occurs With your own company's strategy, the building will collapse in an instant.
"The company has now reached the point where the first step is to re-establish the company's original development path. Change is no longer a rational approach!"
"How about creating a new online brand that focuses on cost-effectiveness?"
Liu Zuohu looked at the sad faces of the senior executives in this company and roughly guessed what they were thinking. After thinking about it for a while, he had a countermeasure in his mind.
Since you can¡¯t really change all this, then establish a new brand to take on this kind of thing, so as to grab some things that your own company can get from other mobile phone manufacturers.
The company's senior executives heard what Liu Zuohu said, and there was a look of surprise in their eyes. At this time, they thought about it for a while, and finally felt that what Liu Zuohu said was indeed very reasonable.
Since other mobile phone manufacturers have begun to capture their offline markets, they can completely establish a new brand to capture their online markets.
After deliberation, the senior executives of Green Factory Company finally agreed to Liu Zuohu¡¯s method of establishing a new brand, hoping to take advantage of this opportunity to regain the market share that their company deserves.
Liu Zuohu breathed a sigh of relief when he saw the top management of his company relenting. After all, the situation is different now and the company needs to make changes. (Remember the website address: www.hlnovel.com