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Chapter 284 Corporate Culture

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    After this negotiation, the two parties finally reached an agreement on cooperation.

    Tianyu Company will invest 10 billion with Zeiss to establish a professional design company for mobile phone lenses. In this new company, Zeiss will send its own professional team to jointly design and manufacture with Tianyu Company's team.  New lenses.

    Zeiss only provides some technology and personnel here, but it must obtain 35% of the company's shares.

    It can be said that the two companies provide money on the one hand and technology on the other. Of course, the main say of this company still belongs to Tianyu Company.

    However, Zeiss has other plans. Before establishing a new lens design company this time, Zeiss must first be allowed to invest in the European branch of Tianyu Company as a shareholder.

    Tong Hao did not reject Zeiss's investment this time.

    After all, the current economy is globalized. If the mobile phone brands owned by Tianyu Company want to develop and grow in Europe, they must have certain connections with European capital.

    This year, the fourth-generation Pinnacle mobile phone series was able to debut in the European market and received a certain amount of attention. European telecommunications companies have made a lot of efforts to enable the fourth-generation Pinnacle mobile phone series to enter the European market just one year after it landed in Europe.  into the public eye.

    Zeiss can be said to have been established for more than a hundred years. The scope of its investments has basically exceeded its original main business, and its influence in Europe cannot be underestimated.

    After discussions, Tong Hao finally allowed Zeiss to invest 5 billion in the European branch of Tianyu Company, and obtained a corresponding 4% stake in the company, becoming one of the European shareholders with the largest shares in the company.

    After having discussed with Zeiss for such a long time, Tong Hao has made certain preparations for his mobile phone next year.

    It can be said that several of the mobile phones launched by our company next year will be equipped with Zeiss lenses. Coupled with the camera capabilities of our company's original mobile phones, it can be said that the photography level of Tianyu's mobile phones next year will be greatly improved.  And shocked the world.

    After finding a new partner in Europe, Tong Hao led his team back to China from far away Europe. As the new year is approaching, everything needs to be carefully calculated.

    After all, this year is a very bumper year, and our company¡¯s mobile phone sales are extremely good. Compared with last year, there should be a huge improvement.

    At the end of December, Tianyu Company also held this year¡¯s year-end summary meeting in the morning.

    During this year, Tianyu Company can be said to have developed very rapidly, and it has even begun to reach the level of being the leader.

    The first summary report of this year-end meeting was made by Wang Min, who is responsible for the company's marketing and offline market layout.

    "Compared with the 500 directly-operated offline stores our company opened last year, this year our company's offline directly-operated stores have successfully exceeded 1,500, basically in every city across the country.  They all have our direct-operated stores!¡±

    Wang Min looked seriously and reported to the employees of his company on this year¡¯s work in the offline market.

    The offline market can be said to be a sales channel that Tianyu Company attaches great importance to. In fact, sometimes the profits of offline channels are much higher than those of online channels.

    This also led Tong Hao to start his company's offline market deployment last year. After two years, the company's direct stores in the offline market have successfully exceeded 1,500.

    The number of these 1,500 stores is not small. Basically every prefecture-level city will have a direct-operated store, and there are even such direct-operated stores in some counties.

    "Based on the current level of development, I think offline direct stores will have a breakthrough growth next year and will begin to take root in the county! We strive to have a Tianyu specialty store in every county next year!"

    Wang Min is very satisfied with his work this year, but this year is about to pass, and now the company needs to look forward to next year.

    Tianyu Company¡¯s expansion in the offline market in the past two years can be said to be very rapid. Of course, such rapid expansion naturally requires a lot of energy and funds.

    In order to expand the company's offline market, Tianyu Company has basically invested nearly 5 billion in this area. As the offline market continues to expand, I am afraid that the funds required in this area will be  Increased dramatically day by day.

    After all, Tianyu Company¡¯s offline direct-operated stores are now exclusively managed by the company, and the annual store expenses and water and electricity labor costs areThese costs must be included in the calculation. As the store expands, the final maintenance costs will also increase year by year.

    Wang Min has also made a statistic. If his offline direct-operated stores open to 2,000 next year, the cost of maintenance and staff will reach one billion.

    One billion yuan is neither too much nor too little. Wang Min cannot ignore this figure.

    According to the current discussions of the company, it plans to change the method of expanding the offline market next year, adopting the method of cooperation with offline dealers, giving dealers a certain amount of profits, and allowing many more specialty stores to be opened offline.

    As for offline directly-operated stores, Tianyu Company will not give up, but it will temporarily slow down its pace and change the original expansion plan to open 500 new Tianyu directly-operated stores next year.

    "The Tianyu direct-operated stores have now reached a preliminary scale. Making products strong is a skill of sales, but before making good products, the product culture of the offline direct-operated stores also needs to be done well!"

    Tong Hao is also very satisfied with the brutal expansion of the offline market, but in such a rapid expansion environment, he still hopes to strengthen the promotion of corporate culture.

    The offline market is not only a place to sell products, but also one of the main positions to promote the company's image and manage fan culture.

    Tong Hao has experienced the development of the mobile phone market in the future. It can be said that the current mobile phone market is still calm, but Tong Hao can predict that with the development of the times in the future, even various mobile phone manufacturers will be able to produce a lot of true fans.  .

    And these fans will form their own mobile phone circle culture, and this mobile phone circle culture will produce some differences and disputes with the addition of certain factors, which will also lead to very bad language conflicts in front of this mobile phone.

    Of course, as mobile phone manufacturers, they are well aware of this situation, but this development direction is in line with the best way for mobile phone manufacturers to promote their products and expand their influence.

    Whoever has more user fans will have more competitive products. This will become a trend in the future.

    Tong Hao is now in the end of 2016. Various mobile phone manufacturers also have their own fan groups. However, the conflicts among these groups are not as intense as they will be in the future, but there will be some shadows as the development progresses.

    Now Tong Hao has many years of experience in the mobile phone industry, and he can face such things with a calm attitude.

    But as for taking precautions, Tong Hao is still very confident in his own mobile phone brand. He believes that with excellent mobile phone products and the construction of his company's corporate culture, he can become a leader in the global mobile phone industry.

    Wang Min and others agreed very much with what their chairman said. The company's current development speed can be said to be very fast. It basically took less than a few years to secure its position as the leader in the national mobile phone industry.

    However, the corporate culture construction of Tianyu Company is not as good as the development of his mobile phone. After all, it can be said that Tianyu Company has been in a low and low state in terms of reputation since its establishment.

    It has only been in the past few years that the situation has been slowly reversed. However, if you want to make this company truly bigger and stronger, the corporate culture must be stepped up and more consumers must identify with your company's corporate culture.  (Remember the website address: www.hlnovel.com
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