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It¡¯s already the end of the year.
Tianyu Company¡¯s mobile phone online market has three generations of pinnacle mobile phones and the Pioneer Generation Max, which users love and hate to buy, supporting the popularity.
Although the sales volume of Dianyan series in the offline market is not as good as before, with the advantages of advertising and the expansion of Tianyu direct stores, Dianyan mobile phones still have good results.
And Tianyu Company is about to complete this year or five, which is of great significance to the company.
¡°The first five years can be said to be a year of fierce competition in the mobile phone market, and it is also the beginning of a clear idea of ??the mobile phone market pattern.
In one or three years, the mobile phone market is about to usher in the 4G era, and China Cool Alliance¡¯s control of the mobile phone market has gradually come to an end, and a new pattern has gradually begun to take shape.
This year, Tianyu Company officially fell into the hands of Tong Hao. After a hard struggle, Tianyu Company, which was about to end, came back to life and regained its reputation in the mobile phone market.
In the past four years, the 4G era has finally arrived, and various mobile phone manufacturers have also begun to compete. Among them, the most prominent manufacturers have emerged and gained market recognition.
The era of the Chinese Cool League has been completely ended, and a new structure and framework has gradually appeared in everyone's eyes.
This year, Tong Hao led Tianyu Company, which had just started to improve, and went through all kinds of hardships. Finally, it stood out from the competition among various mobile phone manufacturers and gained a place in the mobile phone market.
In 2015, this year, the chaotic mobile phone market has gradually become stable. With the announcement of the Mobile Phone Alliance, the pattern of the domestic mobile phone market has been completely established.
Relying on the efforts of the past two years, the six manufacturers, Tianyu, Huawei, Dami, Blue Factory, Green Factory, and Meizu, have stood out among domestic mobile phone manufacturers, and gradually established a situation where the six major manufacturers divide the mobile phone market.
The first five years can also be said to be a very critical year for Tianyu Company. This year, after one and a half years of accumulation and financing at the beginning of this year, Tianyu Company has obtained a big leap forward.
This year Tianyu Company has successfully created two other new product lines, successfully expanded the sales volume of its own mobile phones, and further expanded the range of users it covers.
In the online market, Tianyu Company has successfully competed with Huawei and rice companies by relying on its Pioneer series of mobile phones.
In the offline market, the company relied on the Dianyan series and the expansion of offline direct stores to successfully capture a part of the offline market share from the two companies Blue Factory and Green Factory.
?? What Tianyu Company is most proud of this year is that the third generation of the Pinnacle mobile phone series has successfully surpassed all Android flagships and reached the top position of this year's Android phone king.
It can be said that none of this year¡¯s top mobile phones, the third generation Pro, can beat it at this price point.
It is also because of this product that Dingfeng, a series of products that have been accumulated for more than two years, has successfully entered the high-end flagship market and has become a top priority in the market.
And Tong Hao naturally knows that under this situation, this series can completely become a new brand, a brand that focuses on flagship products.
Of course, whether this series can be successfully expanded into a brand next year depends on how capable Lu Weibing is.
¡°Our company¡¯s results this year have been very good, this is the data obtained from the unified!¡±
Wang Min, as the manager in charge of marketing now, has completely replaced Lu Weibing and has truly become the company's number two person.
In the eyes of the company's senior executives, Wang Min also announced the company's achievements this year one by one.
As this year¡¯s flagship mobile phone, the third-generation Pinnacle series has sold a total of 12 million units since its release. To be honest, this is a very good figure.
??The third-generation Pinnacle series has brought Tianyu a total of 5.5 billion in after-tax profits this year, and the profits of this series exceeded last year's profits.
Last year, the mobile phones released by Tianyu Company were mainly cost-effective, and the profit of a mobile phone would not exceed 200.
??The third generation of the Pinnacle mobile phone series released this year is a completely high-end flagship mobile phone, and it directly surpasses all previous mobile phones in terms of profit. The profit of a mobile phone can reach about 600.
Coupled with this year¡¯s third-generation mobile phone series, which have a very good reputation in the market, sales have also increased, and ultimately the total profits for the company have exceeded before.
Only ten in 14 yearsThe revenue of 500 million has been successfully reached an astonishing 5.5 billion in one and five years thanks to the third generation series of Pinnacle mobile phones. It can be said that the profit has more than tripled.
Lu Weibing looked at the achievements of the third-generation Pinnacle mobile phone series announced today, and he felt extremely proud. After all, he did not expect that one day his brand would have such high sales and profits.
?The sales volume announced next is the Pioneer series of mobile phones just released this year.
The first-generation Pioneer series mobile phone can be said to be the best-selling mobile phone this year. The total sales of this mobile phone both online and offline have reached an astonishing 75 million sales.
It took a total of half a year from the launch in May to the real sell-out of the Pioneer mobile phone generation on Double Eleven, and within this six months, it is very impressive to sell so many mobile phones.
The sales data of other mobile phone manufacturers are now being compiled. If Tong Hao guessed correctly, the number one mobile phone sales volume in China is basically the Pioneer mobile phone generation.
Although the sales volume of the Pioneer mobile phone generation is very high, the profits it brings are not as high as expected.
The main focus of this product is cost-effectiveness, and the profit of a mobile phone is no more than 200 at most. It can be said that the release of a mobile phone has successfully replaced the Peak series in taking the cost-effective route.
??And this mobile phone has brought a total of 12 billion sales to the company.
Although its profit is more than twice as high as that of the third-generation series of Pinnacle mobile phones, the premise is that its sales volume is five or six times more than that of the third-generation series of Pinnacle mobile phones.
Of course, it is not these two series that have brought the most sales to the company this time, but the Dianyan series of mobile phones that have always been focused on offline.
Since its launch, Dianyan has sold more than 35 million units in the offline market. Although its sales volume is far inferior to that of the Pioneer generation mobile phones, because this mobile phone has huge profit margins, its profits are very huge.
"The profit of a mobile phone is more than 500 yuan, plus the sales volume of more than 35 million units, the profit after tax has reached more than 16 billion.
Such profits are faster than the combined profits of the Pinnacle and Pioneer series, which also proves that the profit margins in the offline market far exceed Tong Hao's imagination.
This year¡¯s Tianyu Company¡¯s total shipments are as high as 125 million mobile phones. According to the mobile phone market¡¯s shipment volume of nearly 500 million mobile phones this year, Tianyu Company has successfully captured 25% of domestic shipments this year.
This data has increased fourfold compared to last year.
"This is the shipment volume of domestic mobile phone manufacturers this year!"
As the manager of the marketing department, Wang Min naturally wanted to summarize the situation of the mobile phone market this year, and she did a lot of statistical work for this purpose.
Rice shipments this year are 90 million. Impacted by Huawei and Tianyu, rice has dropped 18.1% year-on-year from last year's 110 million, with a shipment share of 18%.
Huawei¡¯s domestic shipments this year exceeded 90 million, an increase of 12.5% ??from last year¡¯s 80 million, with a shipment share of 18%.
Green Factory and Blue Factory can be said to be the most miserable markets this year. Due to the lack of high-end products and the impact of Tianyu¡¯s offline market, both manufacturers are not ideal this year.
Green factory¡¯s domestic shipments this year are only 68 million, a direct drop of 32% from last year¡¯s more than 100 million, and its shipment share is only 13.6%
¡° Blue Factory¡¯s domestic shipments this year are 3 million less than green tea. Compared with last year¡¯s 90 million, this is a direct drop of 27%, and the shipment volume only accounts for 13%.
It can be said that the five major manufacturers combined accounted for 34% of shipments this year. Of course, this is just shipments. What matters for market share is sales.
After all, Apple¡¯s domestic shipments this year are only 45 million units, and its shipment share is only 9%. However, the other party¡¯s prices are high and profits are high, which also results in the other party¡¯s shipments being 9%. Winning nearly 30% market share.
Of course, these data still need to be collected by specialized agencies at home and abroad before the final results will be given. Wang Min can count the domestic shipments this year, which is already very good. (Remember the website address: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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