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Chapter 130 Rice¡¯s mid-range machine

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    It has been five years since the company was founded, and its digital series of mobile phones have also released five generations of products.

    The price of 1999 from the first generation to the fourth generation shows the ultimate cost-effectiveness of the rice company.

    Now the fifth-generation product launched by the rice company, rice 5, although the configuration is very high, the price has increased to starting at 2,499 yuan.

    Even the top configuration version of the rice 5pro has reached 3,999 yuan, which is something that users who have always supported the rice company cannot imagine.

    In the office of Tianyu Company, Tong Hao watched the press conference and was not too surprised by the decision made by Rebus.

    First of all, the cost of the rice 5 series this time is very high. Being able to set such a price means that Rebus still follows the principle of cost-effectiveness.

    In addition, Tong Hao, who comes from the future, also understands that sooner or later, rice companies will choose to impact the high-end market. What they are doing now is just a struggle before people become entrenched.

    After all, in Tong Hao¡¯s era, rice¡¯s insistence on cost-effectiveness caused the price of mobile phones to fluctuate around the 2,000 mark.

    In the eyes of some users, the so-called cost-effectiveness of rice has become synonymous with low prices, so that no matter how good the configuration of rice phones is, some people still feel that rice phones are not as good as other brands.

    Even on the way to hit the high-end in its own time and space, Daomi has made one setback after another, and finally succeeded in sales.  But in terms of word of mouth, it still cannot change people's impression of the rice brand.

    Now Rebus has raised the price of the digital series of rice phones to 3,000 yuan in order to test the company's impact on high-end consumers.

    It can be said that this time the rice company has broken the boat, intending to subvert the impression of its own mobile phone brand, and is strongly preparing to impact the high-end mobile phone market.

    The press conference is still going on. Rebus affectionately told the audience his original intention of making mobile phones, and promised to adhere to the concept of cost-effectiveness. He hoped that consumers would understand that the rice 5 series is priced so high.

    The applause at the scene also slowly sounded, and it was obvious that the consumers present had gradually accepted the reality.

    Rebus looked at the patter of applause coming from the scene, and his eyes were slightly red. He held the microphone in his hand and was about to introduce another product of his company, Rice 5se.

    Mi 5se, as you can tell from its name, is a shrunken version of the Mi 5 mobile phone. It is also the last product released by Rebus to compromise with consumers.

    The current Mi 5 mobile phone series is basically an attempt by the company to test the high-end mobile phone market, and the Mi 5se mobile phone can be said to be a product for consumers who are not well prepared.

    The size and screen of the rice 5se mobile phone are exactly the same as the rice 5 mobile phone.

    In terms of appearance, the only difference between the two is its back cover.

    Mi 5 uses a ceramic back cover this time, which looks more beautiful; as a shrunken version of Mi 5se, in order to save costs, the back cover is made of synthetic metal.

    From the appearance of the two and the touch texture of the two, it is obvious that the rice 5 is stronger.

    In addition to the changes in appearance, the processor chip of the Mi 5se as well as the camera and sensors have been partially castrated.

    In terms of processor, the Mi 5 uses the most powerful Fire Dragon K800 processor chip on the market, while the Mi 5se uses the same Fire Dragon K700 processor as the Green Factory R7 last month.

    Although it is not as good as the k800 in terms of performance, the k700 is considered an extremely excellent processor chip on the current market.

    In terms of cameras, the Mi 5se abandoned the rear three cameras and replaced it with two rear cameras. It is equipped with a 24-megapixel main camera and a 5-megapixel wide-angle. The sensor uses a domestic sensor, which is better than the one used in the Mi 5 series.  The Sony sensor is still a bit inferior.

    On the front side, the Mi 5se has also shrunk to a 12-megapixel camera.

    As for other aspects, there are still differences between rice 5se and rice 5.

    For example, the regular version of the Mi 5 uses a 3,000 mAh battery, while the Mi 5se has upgraded the battery to a 3,750 mAh battery and also has the fast charging function of the Mi 5, while retaining the NFC and infrared remote control functions that the Mi 5 also has.

    However, the Mi 5se abandons the linear motor and uses a rotor motor instead. It does not have a gyroscope like the Mi 5, so the stability in shooting is much worse.

    All in all, the Mi 5se is much worse than the Mi 5, but with such a configuration in a mid-range machine, it can be considered a very qualified work.

    ?"As for a qualified product like Rice 5se, if it is placed in the hands of a rice company, it must be priced at a reasonable price in order to be considered a truly qualified product.

    Rebus introduced his company¡¯s shrunken product and immediately announced the storage configuration and price of the phone.

    3+32g, 1699 yuan!

    4+64g, 1999 yuan!

    When the price of rice 5se mobile phone was announced, the applause gradually started.

    After all, the rice 5 series released by the rice company this time is basically heading towards the high-end market, and under this situation, there is actually a thousand-yuan mobile phone with very good performance in the rice 5 series.

    And the familiar 1999 once again appeared in the eyes of the audience. Although this time 1999 received applause, it was not as enthusiastic as in previous years.

    Rebus stood on the stage. To be honest, he had already guessed the reaction of consumers, but he understood that if the rice company still maintained the price of more than 3,000 yuan, it would eventually die at this price.

    Making more mobile phones at different price points and developing towards diversification is the path that Da Mi Company needs to take.

    "The opponent is coming!"

    Tong Hao looked at the release of Mi 5se and couldn't help but sigh in his heart. The pioneer mobile phone generation that is still somewhat popular in the market has finally met a real opponent.

    The current configurations used by rice 5se and Pioneer mobile phone generation can be said to be very similar.

    In terms of processors, Huateng x85 and Fire Dragon k700 have almost the same performance and power consumption. However, Fire Dragon k700 uses a 10-nanometer manufacturing process, so it can naturally surpass Huateng x85 in terms of publicity.

    In terms of cameras, both have dual rear cameras, even in terms of pixels. The only difference between the two is the difference in the front camera.

    The Mi 5se uses a 12-megapixel camera, while the Pioneer mobile phone generation uses a 16-megapixel camera.

    In terms of battery life, the rice 5se uses 15w fast charging, while the first generation Pioneer mobile phone uses 18w fast charging, but the battery capacity of the rice 5se mobile phone is 250 mAh larger than that of the first generation Pioneer mobile phone.

    As for other configurations, they are basically the same. Of course, the back shell of the first generation Pioneer mobile phone uses 3D curved glass, which is naturally more beautiful and feels more comfortable than the alloy back cover of the rice 5se.

    However, the price of rice 5se has been tightly controlled by the rice company.

    Rice company¡¯s integration capability can be said to be very strong. A mobile phone with such a configuration is actually more cost-effective than the Pioneer mobile phone generation.

    The lowest configuration of the Beggar Edition is 300 yuan cheaper, while the highest configuration of the regular version is 200 yuan cheaper. This gap makes Tong Hao also feel that the rice company is provoking the pioneer mobile phone generation.  (Remember the website address: www.hlnovel.com
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