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Chapter 27 Brands and Trademarks

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    After the Chinese New Year, Xia Yun and grandma were busy setting up a stall.  Because Xia Yun and grandma made enough before the Chinese New Year, even if they don't make them for a few days, the accessories are still enough to sell.

    On the first day of the stall opening, there were not many people setting up stalls on the street. The stalls were in twos and threes, but there were quite a few people shopping. Everyone was at home on holiday, and there was nothing to do except visit relatives and friends, so we made an appointment to go shopping together.  visit.  Xia Yun and grandma didn¡¯t let go of any female compatriots who passed by the booth, and tried their best to introduce their products. Xia Yun¡¯s small mouth was sweet, and he took a mouthful of sisters and aunts.  , Looking at the exquisite headwear and bracelets, it is difficult for female compatriots to control the hand that draws money out.

    Before the factory started on the eighth day of the Lunar New Year, in just a few days, Xia Yun and grandma made another fortune. After careful calculation, it was thirty or forty yuan. Xia Yun and grandma were very satisfied with this, and decided to take a day off and go to the city  Add some materials and make some new styles.

    Years later, the operations of all walks of life in the city have not fully recovered, and some shops are still closed. Fortunately, there are many shops selling jewelry materials. Although some are still not in business, there are always a few that are doing business frequently.  The shop is already open.  After Xia Yun and grandma bought the materials they needed, they wandered around the city for a long time before returning home.

    One day, when Xia Yun was making ornaments at home, Zhou Liyang came to play with her, so she chatted with Zhou Liyang while making ornaments.

    Zhou Liyang saw Xia Yun's two little hands kept busy, and he was too embarrassed to disturb him, so he watched quietly from the side after chatting for a while.  Seeing that Xia Yun was wearing beads on a headband, he asked curiously: "Aren't beads used to string necklaces? Why are they put on the headband?" Boys are boys, and they don't know much about girls.  .

    "For the sake of looking good, it's also called a trend." Xia Yun replied while wearing it.

    "Oh" Zhou Liyang nodded, picked up a worn headband from the table and looked left and right, "It's really pretty, if I were a girl, I might buy it too." As he spoke, he looked at the table again  For other styles of headgear on the website, I watched one after another with admiring eyes, and commented from time to time, "This color is a bit dark, this is good, this style is very novel"

    Xia Yun saw that Zhou Liyang was very interested in accessories, so he let him comment. He hurriedly made the headband in his hand, and occasionally responded in cooperation: "Well, oh, it makes sense"

    "But," Zhou Liyang asked, "Why don't these accessories have trademarks?"

    Xia Yun replied: "Of course there is no trademark for the ones made by myself."

    "But, shouldn't all products have their own trademarks?" Zhou Liyang felt a little strange. Everything he used since childhood has trademarks. This is the first time he has heard of products without trademarks, so he suggested: "Yun'er  , I think you should make a trademark for your product, so that others will know which company you are buying, and if you use it well, you will look for the trademark to buy your product in the future.¡±

    One word awakened the dreamer, Xia Yun has been selling jewelry for several months, why didn't she think of it, thanks to being a reborn person, her insight is not as good as that of a teenage boy.

    "Good idea," Xia Yun patted the table, "Design a logo and create a brand, so that we can operate for a long time."

    Xia Yun put down the things in his hands, found his picture book, and began to think about the trademark and brand, "What kind of trademark should we design? What is the name of the brand?"  Time has no direction, scratching his hair in distress, and looking at Zhou Liyang for help.

    However, Zhou Liyang didn't study this aspect, "Yun'er, I don't know much about it, it's just that the things I use all have trademarked dishes." Zhou Liyang said gruffly.

    "Brother Liyang, let's help you think about it" Xia Yun looked at Zhou Liyang pitifully.

    Zhou Liyang really has no experience in this field, but seeing Yun'er's distressed look, he really couldn't bear to refuse, so he compromised: "Okay, I will try it, but first declare that if the painting is not good, don't blame me."

    "How could it be? I trust brother Liyang the most. Even if the painting is not good, I won't dislike it. I promise!" Xia Yun heard that Zhou Liyang agreed to help, and quickly flattered him.  In this way, a military order was issued.

    Zhou Liyang took the picture book and said: "First of all, the trademark should be simple and clear, so that people can understand it at a glance; secondly, the trademark should match the brand, that is, the picture and the name should match. Based on the above, I think we have to come up with a brand name first.  , let's think about it together, what should we call it?"

    Zhou Liyang's analysis is very reasonable. The name of the brand is the most important thing at the moment. Although Xia Yun knows the names of many brands in the previous life, he can't steal it, so he thinks seriously.  "Rainbows, clouds,?, beautiful, trendy" Xia Yun said several times in a row, but he was not very satisfied.

    Zhou Liyang looked at Xia Yun's accessories and thought a lot about them: "Dielian, beads, colors, fashion" But it seemed a little inappropriate.

    The two discussed for a long time to no avail, "I think the name should be simple, otherwise it will be difficult to make a trademark if it is too complicated." Xia Yun expressed his thoughts.

    Zhou Liyang nodded in agreement: "Or design based on something specific, such as flowers, grass, butterflies, clouds"

    "Ah! Wait, wait," Xia Yun interrupted Zhou Liyang, "How about calling me Yunzhu?"

    "Well that's right, there is the word cloud in your name, and our trademark can be made into a cloud, which is relatively simple." Zhou Liyang felt that it was feasible and expressed his point of view.  After finishing speaking, Zhou Liyang immediately began to draw the trademark of Yunshi in the picture book.  The trademarks of this era had to be embroidered by hand. In order to facilitate Xia Yun's production, Zhou Liyang simply drew two clouds cuddling together with a few strokes, and wrote the word "Cloud Decoration" in pinyin next to the clouds, ysh for short.

    Zhou Liyang's painter is absolutely good, Xia Yun is happy to see the smooth lines, simple and beautiful trademark, and seems to have a feeling of success.  The next step is to register the trademark, then she will have her own brand. As long as the brand is done well, she believes that her accessories will be popular all over the world in the future.  (Remember the site URL: www.hlnovel.com
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