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Chapter 801 A Little Penetration

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    ¡ª¡ª"Three senses and three strengths. Design sense, entertainment sense, sense of meaning and story power, imagination power, empathy power. I think my empathy ability must be the best. Empathy ability is the real empathy, right?  "

    A person sitting next to Kang Xuming said.

    ¡ª¡ª"And what I want to develop is the sense of entertainment, sense of meaning and storytelling."

    Yao Livas nodded thoughtfully and said.

    ¡ª¡ª"Chuchu, what is that communication power? Why don't you explain these three senses and three powers one by one."

    Lanzhi was also fascinated.

    The snacks in the middle were quiet, and everyone listened attentively, thinking.

    ¡ª¡ª"Okay, I'll throw bricks to attract jade first, talk about them one by one, and when the time comes to brainstorm, everyone will express their own opinions, and strive for us to open a broad road for ourselves.

    The first one is the sense of design.

    There is a story about a senior designer who usually likes to give public welfare speeches to children.

    Before giving a speech, he often asks a question, how many of you are artists?  Please raise your hand.

    At this time, he discovered a rule. If it is a first-year student, basically everyone will raise their hands, and everyone thinks they are an artist.

    If it is a third grade student, only half of them raised their hands.  By the sixth grade, almost no child will raise their hands.  This shows that our education is killing a person's natural sense of design.

    In the past, I always thought that designers are more professional professions, and if I don¡¯t become a designer in the future, why should I study design?

    But in fact, this is not to say that everyone should be a designer. Design is actually a kind of ability. This ability requires high aesthetic standards to constantly pursue novelty and beauty.

    You can look around, and within the range of sight, everything has been designed. It is no exaggeration to say that people will not pay for items, but only for designs.

    For example, mobile phones, every time a new generation of mobile phones comes out, you want to get a new one, even if your iPhone 6 is still fine, but when the 7 comes out, you still want to get a new one impatiently.

    At this time, are you paying for its new features?  Certainly not, all the functions of the Apple mobile phone, we usually use less than 120, in fact, it is for good looks, for novelty, and for beauty.

    More precisely, the value space that a product can enhance is the sense of design.

    Research from the London Business School shows that for every 1% increase in design investment, the company's sales and profits will increase by an average of 4%.

    For example, in the automotive industry, the design director of BMW said that what we produce is not a car at all, but a work of art.  Ford also claimed that now the horsepower of Ford cars has long given way to style, and users are paying for the design.

    Even the U.S. government departments are pursuing design. In 2004, the U.S. State Department announced that it would cancel the 12-point monospace font that had been used for many years and replace it with a 14-point New Roman font.  why?  Because the new font looks more neat and beautiful.

    Therefore, aesthetics is an important ability. The so-called aesthetics is the ability to extract and optimize information by intuition.

    This kind of human ability cannot be replaced by machines. In the future, more competitive products must not be cheaper and more usable, but must be more beautiful. Only when you have a sense of beauty can you break away from the price war and go to a higher field  running.

    However, I personally understand that beauty is not only visual.  It is manifested in every aspect.

    Wonderful, delicious that is, beauty on the ears and taste buds.

    Speaking of which, how to exercise this sense of design?

    The only way I can think of to improve is to watch more, listen more, and feel more.

    For example, watch more, use your mobile phone to take pictures of the ugly things you encounter in your daily life, think about what is ugly and inconvenient, and if you are asked to do it, what will you design.

    Then take pictures of the things you think are beautiful, think about which point moves you, which element attracts you, if you design, how can the design be more perfect?

    Another thing is to visit more creative museums, read more design magazines, and observe life more. Slowly, a sense of design will be cultivated.  Beauty needs to be approached and cultivated constantly.

    The same is true of other aspects of beauty.  If you think of a good method, please share it and discuss it together.  "

    Kang Xuming spoke first, "I personally think it is more contact, imitation, and re-creation of our own. It is like, when we were young, we firstLearning to write is the same, isn't it also to make the words beautiful?

    It's a pity that at that time, it was enough to know how to write. As for whether it looks good or not, it just needs to be recognizable; let alone any innovation that belongs to oneself, that is a calligrapher's job.  "

    Qing Yunfei changed the posture of Xiaoqi in his arms, and said, "I agree with this point. Now, people who write well can get rewards for recording a short video."

    Yaolivas said, "I think it's better to talk about the rest first, and then we can get a better understanding."

    Chu Lihua looked at everyone, "If you think so, then I will continue to borrow flowers to present Buddha. Anyway, I have learned these theories from books."

    Seeing everyone nodding, Chu Lihua continued, "Then let me talk about the second one, the sense of entertainment.

    The sense of entertainment I am talking about here does not mean that if you can tell a joke, you will be entertained.  It's about invading entertainment into the blood like a gene, invading a company's culture, and creating a sense of entertainment.

    Until now, the spirit of entertainment was basically equated with not doing business properly, and it was a pastime outside of serious work.

    ? Henry Ford of the Ford Motor Company who just mentioned said that work must be done well, and play must be played happily.

    See, in the industrial age, entertainment and work should be separated.  Ford's factory used to have a rule that employees were not allowed to laugh, and if you smiled, it might affect the development of the entire process.

    This is all a case. In 1940, an executive named John Gallo of Ford was fired because he and his colleagues laughed. As a result, the production line was delayed for about half a minute, causing huge losses.

    In the past, you must work seriously, but now, the situation is different.  If you don¡¯t have a sense of humor, your relationships probably won¡¯t be particularly good; we¡¯d all rather hang out with someone with a sense of humor than with a snarky tongue, right?

    Even in the service industry, if there is no sense of entertainment, users may not buy it. Fun has basically become a very important core competitiveness.

    There are too many new things in this era. If you want to attract people's attention, you have to hone your sense of entertainment.  "(Remember this site URL: www.hlnovel.com
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