Xiao Sicheng said: "Chuchu, can you tell me why you ask me these questions? You don't really go into sales, do you?" Xiao Chuchu said: "My future work has something to do with this. Some relationships, now I have a big project on hand, I want to find a lot of partners, so I want to ask you, how to negotiate with others, how to sell your plan to others? Of course, I also know, These are very profound knowledge, and they cannot be learned in a short time, but I want to get some dry goods from you, please tell me some methods and tricks, preferably the ones that can be learned and sold now. "
Xiao Sicheng said: "Actually, when doing sales promotion, you only need to pay attention to two points. There is nothing to say. After all, the identities, scenarios, or opportunities of the negotiating parties are different. Analyze specific situations. Generally speaking, in the office Or if you talk in a conference room, the success rate is lower. If you change it to a hotel, the success rate may be a little higher, but it¡¯s not so high. Why? It¡¯s because these places are too depressing. Everyone is very nervous, everyone wants to dig a hole, watch the other party jump down, but also guard against the other party and dig a hole for themselves, so everyone is very alert. In this case, the possibility of success is of course Not high. Of course, if the two parties have had a basis for cooperation before, and they know the basics, or everyone is very clear about this project, everyone has a bottom line in their hearts. , it¡¯s just a formality, in this case, it¡¯s still possible.¡±
Xiao Chuchu said: "If it is the first time to cooperate, the two parties are not very clear about the project or the other party, so where should we go for a better negotiation?" Xiao Sicheng said: "As a businessman, where should we go? Western restaurants, coffee shops and other places are not very suitable, because there are too many people talking, and besides, these places seem too informal. In addition, there are dinner parties. For us Chinese, the most favorite place is the dinner party. Talking about the project, you toast me three cups, and I toast you five cups, we will be brothers, and the matter of the project will be covered by the brothers. As long as the wine is in place, the cooperation will be completed. Such a meal, in the end The results are generally like this. One of the parties is often very drunk. At this time, he is so drunk that he is unconscious, and you want him to sign the cooperation. How is this possible? Actually, you think he is real. Is he drunk? No, he is pretending to be drunk. He has no sincerity in signing this contract. He did this just to find an excuse. Let¡¯s go tomorrow. I¡¯m sorry, I drank too much yesterday. I'm a little confused. What did we talk about yesterday? How come I have no memory at all? Will he still sign at this time? Therefore, at the dinner, it is only suitable to talk about the project, and it is just a simple introduction , It is enough to talk about the benefits of this project for both parties and so on. Your friendship has not reached that level with a drink or two. "
Xiao Chuchu said: "Doesn't there often be such a scene on TV? Many projects are negotiated at the wine table. Now there are not many ordinary people. Let's put it this way? Projects that cannot be negotiated in the office conference room, the wine table If you say it like this, you can¡¯t talk at the wine table, office, or meeting room, so why not go to the other party¡¯s home to talk, is it better?¡± She didn¡¯t understand at all. .
Xiao Sicheng shook his head, and said: "Go to the other party's house to talk, how is it possible? Home is a warm place, and it is also a place with privacy. If the relationship has not reached that point, it is impossible for you to come. Letting the dog bite you is already very good." Xiao Chuchu was puzzled, and she said: "Okay, Daddy, let me tell the truth, where is the best place to talk? You don't think it's like Japan surrendering Is it the same on a warship?"
Xiao Sicheng said: "Of course not. In fact, if you have nothing to do with the other party, and you don't know anything about the other party except for other people's narration or introduction, the best way is to let him be with you. Experience, as long as you have experienced it together, both parties can reach a consensus. In this case, the sincerity and friendship between the two parties will emerge. This is also the first point of our cooperation and sales promotion. It is to impress the other party with your character and let the other party accept you. character." Xiao Chuchu said: "You mean, the cooperation projects are not important, but the cooperation talents are important? Is this the understanding?"
Xiao Sicheng said: "That's right, that's how I understand it. Let's use some not-so-good analogies. For example, Zhang San got a serious illness, and it would cost at least 500,000 yuan to treat it. The ability to work, without a stable and continuous income, in this case, who will lend him money for medical treatment? Only brothers, only true friends! Why are they the only ones who will borrow? The reason is very simple, because they have experienced together before However, in your past days, you can find my shadow. Similarly, in my memory, there is also your existence, so when you have this need, they know?I know that after the money is lent to Zhang San, it may never be repaid in the future, and this money is also their hard-earned money, but because they have experienced it with Zhang San, they will still help him even though they know that they are suffering. of. "
Xiao Chuchu said: "Can I extend it like this? On the battlefield, some soldiers can give up their backs to their brothers, and they can give their lives to others. Who will come out with such comrades in the future?" If something happens, other comrades in arms will help, right? Because they lived and died together, maybe whoever saved someone¡¯s life, right?¡± Xiao Sicheng said: ¡°Yes! This is also the reason why many advertisements nowadays , the reason why celebrities are always invited. In this society, there is a deformed concept, that is, people have an indescribable trust in celebrities, and celebrities are their idols and their spiritual food. Therefore, celebrities It is much better to be an endorsement than an ordinary person, and this is the reason."
Xiao Chuchu agrees with this statement. There are indeed many people nowadays. They do not worship scientists, labor models, or leaders in all walks of life. They just worship stars. There are many people who want to get an autograph from a star. , How much effort did you spend? How many people, their parents don't care, but how many things have they done for the fame of the stars? When Xiao Chuchu was studying in the past, she wrote an article criticizing this kind of atmosphere, but she could only complain, not to mention anything else, even her sisters did not agree with her point of view , let alone someone else. (Remember the site URL: www.hlnovel.com