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Chapter 567 Top-Level Design (3)

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    ?

    Bei Yiming's words were inspiring, and Yang Heyu's emotions had been mobilized. He said: "Xiao Bei, let's talk about your specific ideas from the perspective of marketing."

    "After visiting Heliu last time, I have been sorting out my thoughts these days. At this stage, the macadamia nut industry has basically taken shape, and the next thing I want to discuss is how to make it bigger and stronger." Bei Yiming  He came prepared, and he took out his laptop from his bag, which contained a simple ppt to explain his thinking.

    "If the last ten years was a challenge of "starting from nothing", then the next ten years will be a challenge from 'early adopters' to 'best-selling'." Bei Yiming said: "I think in this decade,  We only need to do two things well. First: make the product form digestible quickly; second, make product marketing interesting.¡±

    ? Yang Heyu's assistant, Wang Kun, helped Bei Yiming connect the projector. Only then did Yang Heyu realize that when Bei Yiming went to Heliu last time, he took pictures with his mobile phone to prepare materials.  The pictures of those forests and factories made Lu Qingguo feel good.

    Pei Yiming elaborated his point of view in his narration, saying:

    "The so-called fast digestion of product form refers to changing all unfavorable factors in the original ecology that are not suitable for fast consumption, so that macadamias can directly contact consumers in multiple scenarios, multiple times, and multiple frequencies. I have noticed that at this stage Australia  Nuts are still mainly processed in the primary stage in China, and if they want to take another step forward, they must carry out rapid digestion transformation, only in this way will the sales and market expand.¡±

    "Yes," Yang Heyu responded uncontrollably: "This is exactly what I want to do. I know you marketing circles, there is a famous saying: leave the tedious manufacturing in the factory, and the customers will be satisfied."

    "Yes, not only that, the sales model and product positioning need to be further clarified." Bei Yiming said: "For example, the selling point of macadamia nuts has always been high-end nuts. Although high-end and nuts are high-end, these two words are not close to the people.  .Actually, can you consider changing the angle and directly pulling out the essence. I think the essence is health, right? Is it possible to redefine the macadamia nut so that it is no longer a choice for certain groups of people or certain special moments, but  Leisure staples within easy reach of the masses.¡±

    On Bei Yiming's ppt, the two key words "quick digestion of products" and "fun communication" flashed frequently, and he continued to explain: "So at this level, we will find that fun marketing in the process of fast digestion is  Indispensable."

    Although Lu Qingguo didn't speak, he really had nothing to say about Bei Yiming's professionalism.  He listened with great interest to Bei Yiming's explanation of his preliminary idea.  Lu Qingguo admitted that he was a marketing talent with clear thinking and innovative methods, but after listening to it, his mind was full of one word: money.

    ? Cuizhang Xianpin has many subsidiaries, and the so-called big business costs a lot. In recent years, in addition to macadamia nuts, Cuizhang Fresh has enjoyed more support policies for walnuts and coffee than macadamia nuts.  A listed company has a big business and a lot of expenses. Every time it spends a sum of money, it is not a trivial matter. Market feedback and stock price fluctuations are often like a child's face, uncertain.

    Lu Qingguo murmured, still maintaining an amiable smile, and said, "Young people are aggressive in doing things, okay! However, we can't eat a fat man in one breath. Didn't our Vice President Yang say that, we will leave this life to the green  It¡¯s a pearl. Come on slowly, everyone, and work steadily, step by step.¡± (Remember this site¡¯s website: www.hlnovel.com
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