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Regarding the production and operation of the home appliance mall, Wang Yaocheng urged again;
"The home appliance supermarket is a brand-new retail format, and the salesperson plays an important guiding role in it. The relevant service attitude must be professionalized, standardized and hotel-like. The training of salespersons is the top priority and must not be taken lightly.
Especially your managers, you must strengthen your own learning, track foreign advanced sales formats, improve the level of business operations, standardize service procedures, and enhance work efficiency.
In foreign countries, home appliance supermarkets are a mature business format, especially Fusang Xiaobenzi has quite a lot of advanced experience in this field to learn from.
If there is an opportunity, the company will hire experts from Fuso Xiaobenzi to come to China to conduct key training for the managers, learn from the other party's advanced management experience, advanced measures that have been tested by the market, service formats and personnel training experience, which will greatly enhance the strength of our Pacific company. Business level. "
Du Bo, Fan Qingyun, Zheng Fushan, Ke Mei, Xia Shuzhen and others listened carefully to Wang Yaocheng's repeated instructions, and their eyes sparkled.
This young boss is really born to do business. He knows everything about business. I can't believe he is just a freshman in college.
After a while
A group of people walked to the entrance of the sales store of Pacific Electronics Computer Company, which was being renovated. This is a sales store of more than 300 square meters, and the decoration grade is higher than that of the home appliance supermarket.
Pacific Electronic Computer Co., Ltd. is managed by Fan Qingyun. He once served as the technical section chief at Dongfanghong Electronic Instrument Factory and is no stranger to electronic computer related fields.
?As an educated youth from Shanghai, Fan Qingyun is a typical self-taught person. This person has a deep understanding of the electronics industry and has never given up on self-study. He also has a good level of business English. He is the best candidate for the establishment of Pacific Electronic Computer Company.
In this period, 386 computer configuration is the mainstream, mainly purchased and used by enterprises and high-end individual customers, and the customer base is quite narrow.
From a national perspective, only tens of thousands of personal computers are sold a year.
In 1989, the latest foreign ast486 computer was only sold sporadically in China. It was equipped with a full-color display, and the price was more than 30,000 yuan. The 486cpu pins were all gold-plated. No problem at all.
According to different configurations, the price of ast486 computer high-end full configuration can easily exceed the 40,000 yuan mark, which is by no means affordable for ordinary people.
The latest product in China is the Great Wall 486 personal computer. Compared with international brands such as Compaq and IBM, the price is much more affordable, but it still costs more than 26,000 yuan.
In fact, from the motherboard cpu to the 72-pin edo memory, from the full-color display to the keyboard, the Great Wall 486 personal computer is all assembled with foreign brand parts.
Now Great Wall Computer is not so much a computer manufacturer as it is a computer builder. In the Huaqiangbei market that has flourished in later generations, the ability of a large counter merchant to build computers is not weaker than Great Wall Computer.
Assemble thousands of 486 personal computers a year, just like playing.
In fact, several key members of the Pacific Company still have different opinions on Wang Yaocheng's use of the four most valuable shop fronts to operate enterprises and personal computer products.
They think that it is enough to take out a few samples in one store at most.
Take out four shop fronts, only a few dozen brand computers are placed, the customer negotiation area is more than 100 square meters wide, not only has high-end decoration, comfortable sofas and foreign computer magazines, but also provides coffee and desserts Enjoy, it is too extravagant.
Regarding this point, Wang Yaocheng smiled but did not answer;
In his heart, the computer sales flagship store composed of these shops will give every guest an extraordinary and honorable treatment.
Customers who are willing to sit in the customer negotiation area, even if they don¡¯t buy computers on the spot, will inevitably buy computers within two or three years. This potential customer base will undoubtedly be transformed into real purchasing power.
When they want to buy a computer, the distinguished courtesy of Pacific Electronic Computer Company will inevitably form a huge contrast with other humble stores, leaving a deep impression on these potential customers.
There is no doubt that the first choice for such high-end office appliances must be Pacific Electronics and Computers.
Everything you pay today will be rewarded generously in the future. The value is far beyond a cup of coffee and a few snacks. What Wang Yaocheng wants to create is this kind of high-ranking and honorable reception, personal professional services, andThere is an extraordinary deep impression.
Seeing Fan Qingyun's expression of silent thinking, Wang Yaocheng nodded slightly;
It seems that this smart Shanghai native has understood his painstaking efforts, and I believe he will do a very good job and give himself a qualified answer.
At four o'clock in the afternoon
A group of people finally came to the food company building, which is still completely original. The mottled walls reflect the traces of history. The surrounding walls are exposed to red bricks. Most of the thin layer of cement has fallen off, and the color looks dull. .
The grass at the entrance of the warehouse is lush and lush, and the vigorous weeds are half the height of a person. There are two shops outside the wall that are open, one is a smoky small restaurant, and the walls are covered with thick oil stains.
There is also a time-honored barber shop, which has several leather barber chairs. Because of the long time, the leather barber chairs have been worn out to reveal the iron skeleton inside, and the thin khaki sponge pads can still be seen vaguely.
"Why are there still two stores open? Let them move out as soon as possible. The approval of the comprehensive supermarket project has been sent to the government department. It is estimated that it will be approved in about ten days at most.
The renovation of this area is about to start. Within three days, the construction team must enter the site, and it must be put into operation in mid-December to welcome the peak sales on New Year's Day. "
Wang Yaocheng walked around a little dissatisfied, pointed at the two shops that were still open, and repeatedly explained to the general manager Zheng Fushan.
According to the plan drawn up in advance, all 12 stores in the row of the food company building will be demolished and rebuilt, and the business area will be integrated with the warehouse and office building behind.
The overall building adopts a frame-type two-story steel structure, which is similar to a large-scale factory building. The total building area of ??the upper and lower floors is more than 8,000 square meters, and the connected warehouse has an area of ??more than 2,000 square meters, and the business area is more than 10,000 square meters.
The advantages of this kind of building are simple construction, fast speed, and low cost. According to the plan, the construction period is 75 days and the construction budget is 6.6 million.
In addition to the purchase of some shelf facilities, supermarket cash register facilities, etc., it still needs to spend more than 1 million yuan, and the civil engineering and simple interior decoration are about 8 million yuan.
As a result, a large-scale comprehensive commercial supermarket covering an area of ??more than 10,000 square meters will be built, which will bring a steady stream of cash flow to Pacific Company.
Zheng Fushan, the chief of the general department, as a deputy factory director who once managed a textile factory with tens of thousands of people, is fully capable of managing this large commercial supermarket and building it into the flagship store of Pacific Trading Company.
? According to Wang Yaocheng's business plan;
This large commercial supermarket was named Carrefour. As for the French, they had to think of another trademark name, because the brand Carrefour had already been pre-registered by Pacific Corporation.
The two cash cows, the Pacific Home Appliances Supermarket hosted by Du Bo and the Carrefour Supermarket hosted by Zheng Fushan, will bring a steady stream of huge cash flow to Pacific Company and support the strong impetus for subsequent development.
However, the Pacific Electronic Computer Company chaired by Fan Qingyun focuses more on future development, lays a solid foundation in advance, wins praise and extensive contacts, and accumulates strength for accumulation.
The real big development should be after 1994, when the state abolished the high taxes on computer-related categories. Since then, personal computers have entered the households at a rate of doubling every year, ushering in a golden sales period that lasted for 20 years.
In fact
At this stage, only home appliance supermarkets and comprehensive commercial supermarkets can provide huge cash flow. This represents the future retail business development format and is enough to attract the attention of Chinese people.
In China, in May 1991, Lianhua Supermarket in Mingzhu City opened for business. It is the earliest commercial supermarket featuring chain operation in China.
? On the first day of opening, Lianhua Supermarket achieved a strong sales performance. This brand-new commercial retail format is different from the old-fashioned department store sales.
Consumers can freely choose products in the supermarket and check out at the cashier counter of the supermarket. They don't need to go through the counter salesperson to pick up the products, and they don't need to look at the salesperson's face.
This greatly facilitates consumers to purchase goods, stimulates consumers' desire to buy, and enjoys shopping more freely, which is especially commendable.
Looking at the piles of shelves around, people can't help buying more items in a comprehensive commercial supermarket.
Especially for lesbians with weak willpower, visiting Carrefour commercial supermarkets can't resist the temptation of a wide range of products. It will become a very good entertainment for them, and they will never tire of it.
Wang Yaocheng has a mature concept of supermarket management in his mind, and the only two ideas under consideration are the children's playground and the food court, which will definitely make this comprehensive Carrefour commercial supermarket burst into business.
At the very least, he is confident that he will develop rapidly in Jinling City and bring a huge amount of cash flow for his subsequent development.
Looking around, there is no commercial supermarket in the huge Jinling City, and the Carrefour Commercial Supermarket under preparation will be the leading retail business pioneer in the city, none of them. (Remember the site URL: www.hlnovel.com)?It will make this comprehensive Carrefour commercial supermarket bursting with business.
At the very least, he is confident that he will develop rapidly in Jinling City and bring a huge amount of cash flow for his subsequent development.
Looking around, there is no commercial supermarket in the huge Jinling City, and the Carrefour Commercial Supermarket under preparation will be the leading retail business pioneer in the city, none of them. (Remember the site URL: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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