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121: Isn't this taking off your pants and farting? (3 more)

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    ?

    Song Minglan was completely confused.

    Xu Jing?

    Xu is actually engaged in electronic dictionaries, how can he help in department stores.

    Oh, just now Xia Xiaolan said that Xu Jinglai was invited to install a computer and system. Song Minglan picked up this key point that he had neglected again. Could this be the 'weapon' for Asia's counterattack?

    Xia Xiaolan did not explain in public, but encouraged those employees:

    "In the next period of time, everyone will be very busy. You can do what you should do, and do your work well in order to deal with the next changes in Asia Don't worry, I don't engage in price reduction promotions, but I do  It is to lead everyone to start a counterattack! You don¡¯t even think about it, Asia¡¯s business is not good, you are worrying, don¡¯t I, the general manager, not worry?¡±

    Xia Xiaolan made a lot of sense.

    Asia's business is not good, and their bonuses have decreased, so it's not enough to hurt their muscles and bones.

    When Asia went bankrupt, they lost their jobs.

    But Xia is always one of Asia's shareholders, and he invested money. What good will Asia's bankruptcy do for Xia?

    Mr. Xia must be more troubled than them, and bear more pressure!

    Xia Xiaolan calmed down everyone. Soon, the news that she returned to Asia and would lead all the staff to fight back had spread throughout the shopping mall. Not only the salespersons in the shopping mall knew about it, but even the cleaning workers heard about it.

    Lao Huang walked with his hands behind his back, sneering in his heart: Young people just want to save face and suffer, how can they win the state-owned shopping malls if they don't lower the price?  Hey, just toss it, if you don¡¯t toss it again, how can you give up!

    In fact, Lao Huang reckoned that Xia Xiaolan hit a snag when she went to Qiongdao to invite Zhu Suizhou out of the mountain.

    This is also normal.

    At the beginning, Mr. Zhu resigned in a hurry, and now he wants to invite Mr. Zhu back, Xia Xiaolan ran a few more times without humiliating, how could Mr. Zhu agree!

    Lao Huang was so beautiful in his heart that he couldn't help humming the song.

    On the other side, the second aunt also rushed to the mall when she heard that Xia Xiaolan had finally returned.

    Xia Xiaolan had a smile on her face:

    "The second wife is here, so let's just listen to it together, lest I explain it twice."

    Xia Xiaolan introduced Xu Jing to the second aunt, and briefly explained why Xu Jing came to Asia:

    "Actually, it's the model of a phone card. Second wife, you should know that HK has already existed, and Song Tezhu should have seen it in the United States."

    Phone cards are not the newest thing in Huaguo. In 1985, Pengcheng and the hk company cooperated to introduce Swiss Ascom phones, and issued the first batch of Huaguo phone cards for trial use in Pengcheng.

    Afterwards, the Guangdong Provincial Telecommunications Bureau went to Japan for investigation, and signed a letter of intent for the introduction through the company in HK. Last year, Guangdong Province imported 400 sets of card machines from Japan's Tamura Magnetic Card Company and issued a set of magnetic cards, which cost 10 yuan.  , 20 yuan, 50 yuan and 100 yuan in four denominations.

    Although it has not been widely promoted yet, Song Minglan and the second aunt also know about this kind of calling card.

    But what does calling cards have to do with fighting back against a few state-run department stores?

    After Xu Jing talked, Song Minglan and the second aunt became more and more confused.

    Xia Xiaolan quickly interrupted him:

    "I don't need to go into details about the technology. The principle of the phone card and the bank card that is not yet widely used in China is the same. The magnetic card can store information, and the machine can read the data. I want to promote the 'shopping card' in the Asian shopping malls, that is, put the money first.  Recharge into the 'shopping card' to encourage customers to pay by swiping the card instead of cash when checking out."

    This is not Xia Xiaolan's first initiative. Nowadays, the 'shopping card' has not yet become popular in China, because the hardware facilities cannot meet it.

    The hardware facilities mentioned here include too many things, and the cost of manual charging is lower. Why do shopping malls bother to promote "shopping cards"?

    As time goes by, major shopping malls, supermarkets and stores have launched card swiping services, mostly because customers have the need to pay with bank cards.

    In 1988, there was no such demand in Mainland China.

    Many people have never heard of the word 'bank card', a card with an invisible amount, how can a passbook be so clear!

    Song Minglan understood.

    It seems that I didn't understand it again.

    Xia Xiaolan said that Xu Jing had built a payment system. After debugging and changing the purchased equipment, and then matching Xu Jing's payment system, a simplified version of payment by card could be realized. At least in the Asia Mall, customers hold shopping cards.  If the card balance allows, they can swipe the card to buy anything!

    Song Minglan opened his mouth, wanting to say, isn¡¯t this taking off his pants and farting? Obviously, he can pay in cash directly.Well, they also ask customers to swipe their "shopping cards". With this, how many state-run department stores can win customers back?

    This, this is even more troublesome!

    Song Minglan was hesitant to speak, but the second aunt was more straightforward, and directly expressed her doubts.

    Xia Xiaolan smiled:

    "It must be troublesome for customers to spend money to apply for a card. If you can buy a 100 face value shopping card for 50 yuan, do you think customers would like to apply for a card?"

    "Of course I will come, there are big advantages to take advantage of!"

    The second aunt blurted out.

    However, I always feel that it is still weird.

    Song Minglan's mind was a little confused: "Mr. Xia, I understand what you mean. There is no price adjustment for the products in the mall, but you can buy a 100 face value card for 50 yuan. Isn't this still equivalent to 50% off the whole store?"

    That's the right way to calculate it.

    ? If you agree not to participate in the price war, isn't this a change of soup but not medicine!

    It's not as good as a direct price war, it's simple and convenient.

    This time Xia Xiaolan did not explain in detail:

    "Tezhu Song, we still have a few days to prepare for this event. You can think carefully about the difference between this and directly discounting the products. By the way, what I just said was not clear enough. In fact, the shopping cards I envisioned are different.  The face value of different face values ??is also different. You can only get 5 yuan if you buy 10 yuan, you can get 10 yuan if you buy 20 yuan, you can get 30 yuan if you buy 50 yuan, and you can get 70 yuan if you buy 100 yuan. 200 yuan is the upper limit  , buy 200 yuan and get 150 yuan free!"

    Then use a 10 yuan shopping card, and the discount is not much.

    On the contrary, the higher the face value of the card, the more cost-effective it is

    One thing Song Minglan understood was that Xia Xiaolan was encouraging customers to buy "shopping cards" with large denominations. For example, a shopping card with a maximum face value of 200 yuan could actually be used as 350 yuan.  Under the premise that the prices of all products in Asia are not adjusted, if you spend 200 yuan to buy a shopping card and spend it in Asia, it is basically considered a 50% discount, right?

    "Can we also pay with shopping cards for the products we have already discounted and promoted?"

    Song Minglan thought of this key point.

    ?For example, the previous buy-one-get-one event for summer clothes was equivalent to a 50% discount on sale. If you pay with a shopping card, isn¡¯t it a discount?  Asia is definitely going to lose money, and it has lost a lot.

    Xia Xiaolan nodded, "It is certain to lose money, but it depends on where the loss is and how it is lost. This is what I said. If you want to make sales promotions, you must follow my own pace."

    It's not that she was full and had nothing to do, and spent a lot of money to get out the shopping recharge card model in advance.

    ¡ª¡ªIt¡¯s all shopping malls, which are absolutely different from simple discounts and price cuts!  (Remember the site URL: www.hlnovel.com
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