Second Aunt was too full of doubts, but Xia Xiaolan told her to calm down.
"Unless several state-run shopping malls cut prices across the board, they will snatch away all our customers. If they only cut prices for a certain category of goods in turn like they are doing now, then what they attracted in the past will only be customers who have a demand for specific goods. our customers will be diverted to some, but not all."
Asia should not fight, and several state-run shopping malls will have no unified enemy.
No matter what kind of alliance it is, there must be a neat and unified goal.
Without this goal, the stability of the alliance will be greatly weakened.
To give the simplest example, Zijingshan Department Store is offering discounts on women¡¯s clothing, and Shangdu Department Store has reduced the prices of home appliances. No matter how you look at it, the big price cuts of home appliances are more attractive to the citizens of Shangdu.
You can save one or two pieces of clothes, and big-ticket items such as home appliances, it is rare to encounter big price cuts, of course, you must seize the opportunity to buy!
At that time, the state-run stores will not only compete for customers from Asia, they will compete with each other for customers. There will be more customers going to Shangdu Department Store than Bauhinia Hill Department Store. Xia Xiaolan is looking forward to how she feels about Bauhinia Hill Department Store!
Seeing that the second aunt and Song Minglan hesitated to speak, Xia Xiaolan explained a few more sentences:
"What I said is not to fight, I don't mean to be completely stubborn. We should do promotions when we should, but we can't be led by those state-owned shopping malls. For example, in terms of clothing, it is September now. Although summer clothes can be worn, as soon as they enter 10 Is it time to wear autumn clothes in October? Then, before October, the summer clothes in the mall should be sold at a discounted price. A 50% discount is also appropriate, but if it shouldn¡¯t be discounted, we can¡¯t move!¡±
What should not be discounted?
Take clothing as an example, that is autumn clothing.
I haven't seen any new discounts.
The faster the price drops, the happier consumers are.
Especially consumers who bought at the regular price before will have a pimple in their hearts.
Asia is not a supermarket. Asia is a mid-to-high-end shopping mall.
And it's not nice to say that it's 50% off. For out-of-season clothing, Xia Xiaolan still prefers "buy one get one free". I paid for one piece of clothing, but bought two for the price of one piece of clothing. Isn't that a 50% discount?
Better than a 50% discount, sell an extra piece of stock!
? If you don¡¯t want to fight, you don¡¯t want to fight. At any rate, you have taken action. Song Minglan breathed a sigh of relief, and according to Xia Xiaolan¡¯s instructions, he put up an advertisement on the provincial TV station that night.
"Asia looks back on new and old customers with all my heart. On September 21, all summer clothes are bought one get one free, until sold out, and the gift ends!"
"Men's and women's clothing, men's and women's sandals, buy one get one free!"
"September 21, if you dare to buy, I dare to give away!"
The current TV commercials are also interesting. There is a line of subtitles hanging at the bottom of the TV screen, so you can see it no matter what program you watch.
Leaflets are also required.
It is also necessary to make a large banner overnight and hang it on the outer wall of the Asia Mall.
The women's guard of honor called Asia is carrying a sign and circling Erqi Square. The effect of this advertisement is very good.
Lu Hongbo of Zijingshan Department Store naturally received the news very quickly, and the heads of several state-owned shopping malls got together again.
"It's better to use Lao Lu's method, young people just can't hold their breath!"
"Old Lu, I heard that someone was going to have a wedding, and you stopped him? You, what are you going to do to make young lesbians cry!"
Lu Hongbo stared:
"Stop acting. You were all there on the day my family held a wedding. I stopped him. None of you objected. Just watch me do something sinful, and now you are still making sarcastic remarks!"
Everyone laughed, not even daring to speak.
To change other things, these men are really hard to refuse a beautiful lesbian, and most of them will have pity.
But this is the only thing that doesn't work.
Relentless?
They are so soft-hearted that they can't even keep the business of their own shopping malls.
? Although the state-owned shopping malls do not evaluate their performance, they also have standards. If their performance is too poor during the management period, they will be replaced by other people.
Lu Hongbo was right. Xia Xiaolan came to congratulate her the day before yesterday but was turned away. Everyone has witnessed this incident.
This is Lu Hongbo's statement, and it is also the method that everyone tacitly agrees to. Most of Asia's young and energetic president Xia can't stand such a situation.?No, when you get angry, don¡¯t you just let them lead you by the nose and run away.
Just like right now, Bauhinia Hill Department Store is offering 30% off women's clothing, and Asia dares to call everyone buy one get one free for summer clothing, which is even more ruthless than Bauhinia Hill Department Store.
If you buy one get one free, you won't make any money at all.
In addition to other costs, there is still money to be posted in it.
But I always feel that something is weird, something is wrong
"Old Lu, people have already shouted the slogan of buy one get one free, what are you going to do, or a 30% discount for women's clothing? Isn't this too unattractive to the common people in Shangdu?"
Lu Hongbo finally came to his senses and couldn't help sneering, "Mr. Xia in Asia is still playing tricks. Why buy one get one free for the whole audience? You see, the advertiser wrote about summer clothes. Her promotion is not only competing with us Son, I still have to take this opportunity to get rid of out-of-season clothes, this kind of promotion has no sincerity at all, 30% off for women's clothes in Zijingshan, and that includes autumn clothes!"
The person in charge who was still laughing just now suddenly became dull.
Asia's surname Xia is really shameless.
Not serious at all.
Several of them have joined forces to cut prices, and Asia still wants to take the opportunity to clear the inventory?
"No, Asia only opened at the end of August, so there weren't many summer clothes, and business was good before, so¡ª"
Isn't this playing with them?
Seemingly taking on the challenge seriously, in fact, it is just playing house, clearing out those "inventory" that are not much in the first place.
At this moment, even Lu Hongbo felt uncomfortable.
However, Lu Hongbo soon regained his energy:
"Clothing is on sale at a reduced price. It's just an appetizer. The real big meal is still on home appliance sales. Your Shangdu Department Store is really bloodletting this time. It depends on how Asia responds!"
The person in charge of Shangdu Department Store who was named is feeling bitter.
The profit of home appliances is very high, and there is no need to worry about selling them. The person in charge is also very distressed if they want to use this one to make a big price cut to attract customers.
But after thinking about it, Shangdu Department Store is not feeling well, and the Hong Kong businessmen behind Asia must also be very distressed. Several stores joined forces to deal with Asia and the family. They shared the losses, but Asia suffered alone What about the Hong Kong business, Hong Kong business The money is not money?
Well, Hong Kong businessmen are indeed rich and powerful!
"Old Lu, if Asia really can afford it, it will keep up with us, what should we do?"
Lu Hongbo pondered for a moment:
"Didn't I say it before, we have to be prepared for a protracted war, and one more thing, I want to set up a sorority and invite all those suppliers to talk together."
Hey, is this going to engage in Asia in terms of supply?
This is a good way.
Everyone couldn't help but nodded in agreement, and even urged Lu Hongbo, the sooner this fraternity is established, the better! (Remember the site URL: www.hlnovel.com