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"For the effect of before and after comparison."
Zhang Xiao was frightened by his own image, presumably the audience's visual experience is also very intuitive.
The rustic Zhang Xiao walked on the colorful streets of Yangcheng, and in a flash of the camera, several fashionable lesbians passed by her.
It turned out that they had just come out of a clothing store.
Following Zhang Xiao's movement of raising his head, the camera cuts to the "luna" signboard.
Zhang Xiao approached the store, and was warmly received by the kind and gentle shop assistants. The camera carefully scanned the environment of Luna's store.
The next shot is a pair of hands holding a few shopping bags, and the clerk behind shouted "Luna welcomes guests next time", and the camera panned to Zhang Xiao's whole body, and she naturally transformed from beginning to end.
Gorgeous, pure, professional, with different hairstyles and makeup, and different collocations, the same brand is the dressing style that can achieve this.
This is a fast-cutting shot, and a set of clothes flashes once. This technique was borrowed by Xia Xiaolan from later generations of advertisements and movies. Thanks to Director Wang's own editing, the effect Xia Xiaolan wanted was achieved.
People who are shining are dazzled, and each outfit is carefully matched, which is colorful but not dazzling.
It's a pity that only color TVs can show the best results. Some viewers in front of black and white TVs may not realize how beautiful this fast-switching shot is!
This is enough.
Strong franchisees can probably still afford color TV, right?
This can also be regarded as accurately targeting the sales target group.
After a quick cut of the camera, Zhang Xiaocai stood still on the screen, with her left hand prostrating and supporting her right elbow, forming a 90-degree vertical angle, with her right hand pointing upwards, her palm turned outward, and a row of big red characters appeared beside her:
"The luna brand promises that for every piece of clothing sold, 1 yuan will be donated to poor primary schools."
"When you shop, you also do charity."
"luna sincerely invites people with lofty ideals to join in the operation, contact number: 02xxxxxx."
This last scene was like a virus, and I was afraid that the audience would not hear it clearly, so I said it twice.
If people of later generations saw it, they would definitely despise Xia Xiaolan!
What kind of routine is this?
The first half is a brand advertisement that looks high-end but is actually bad.
The second half is completely sloppy, probably only the lines of what dumpling machine is sold in the country to get rich column, and what bun shop to join!
It also combined the numbers of some TV shopping shows, but the host of the TV shopping show shouted at the top of his voice, "As long as 998, xx will bring you home", here it is replaced by Zhang Xiaozhao's reading.
Xia Xiaolan couldn't bear to look directly at the hodgepodge she had created.
Apparently, Chen Xiliang and others didn't think so, even Shao Guangrong, who made up the numbers, said:
"Sister-in-law, this advertisement is well shot and very attractive!"
Chen Xiliang clenched his hands into fists, "Of course, Director Wang said he had an idea when cutting the shots, and no one shoots commercials like this now!"
Of course, at the end of 1985, there were not many commercials on TV.
From Xia Xiaolan's point of view, it's a piece of shit, but to the current Chinese people, Zhang Xiao's quick change of clothes is already a novelty.
"Do you think it's good? Can you remember the next call?"
The person who answered Xia Xiaolan was Xiao Ge, who blurted out the phone number with the first opening of his mouth. Maybe Xiao Ge would forget it after sleeping, but people have short-term memory, and he still remembers it now.
This is enough.
The ad is on the air, how many viewers will see it tonight?
It will take time to test how many of these audiences are potential consumers of the luna brand and how many are potential franchisees.
Seeing Chen Xiliang's appearance, I can't wait for the commercial to be broadcast again.
Zhang Xiao's mood is very complicated.
I have acted in a few movies, but it is not so popular that people all over the country know it.
The advertisement that took two days to shoot might be able to fulfill her, where is the reasoning?
"Fortunately, Wang Mingming didn't take pictures!"
"Wang Mingming is already popular enough to look down on Luna, but I am different."
"As President Xia said, an actor is an actor, and if you want to be a star, you have to accept the package."
"I want to be an actor, and I want to be a star too!"
Many thoughts flashed through Zhang Xiao's mind. She is an ambitious person. Now that Xia Xiaolan has shown her another possibility in her career, she will firmly hold on to it¡ªto follow President Xia. ???Can have meat to eat!
"Is this the advertisement for Xiaolan's clothing company?"
It is rare for Zhou Guobin to get off work on time today. After dinner, he watched "News Network", and then he saw the advertisement of Luna. After watching it, he casually asked a question.
Guan Hui'e decided not to expose his performance, and nodded cooperatively: "Yeah, I think the filming was pretty good, what do you think, Lao Zhou?"
Zhou Guobin did not comment.
What kind of advertisement is a good shot?
? At the same time as being eye-catching, the information to be expressed is accurately conveyed. This is a good advertisement.
Zhou Guobin was thinking about the words "donate 1 yuan for selling a piece of clothing", and welcome to join.
Can luna really make money by joining in this way? Zhou Guobin is still very touched by women's desire to shop. Anyway, since Xia Xiaolan started going in and out of Zhou's house, his wife Guan Hui'e has more and more clothes. Xia Xiaolan sent them, and Guan Hui'e went to the store to buy them herself. Fortunately, Zhou's family has savings, Zhou Guobin and Guan Hui'e's salaries are both impressive, and Guan Hui'e can afford to spend such money.
People's lives are just getting better. It is not only Zhou Guobin who is thinking about whether it is right to encourage and induce consumption.
In the past, it was always said that we should save money, that we should save money and not spend it.
The country is still encouraging people to save. Otherwise, how can banks have a "zero deposit and lump sum withdrawal" business, and you can deposit a few dollars at a time. The wages paid to the people, except for the necessary living expenses, are actually the rest. Gathered together, this is called "supporting national construction".
But with such support, the social economy is like a pool of stagnant water.
Money is only useful if it is in circulation.
Advertisements like this were not made by Xia Xiaolan's clothing company, but by others.
Having already seen the benefits of the reform and opening up, it is not easy to restrict the behavior of ordinary people and lock up their minds.
The big trend, the big trend is irreversible, Zhou Guobin figured it out by himself, and knew that he should unswervingly support reform in the future.
"Yes, the shoot is pretty good. It's not bad to sell clothes and donate money. I didn't forget to take social responsibility while getting rich."
Guan Huiye glared at Zhou Guobin, spoke to him, and answered slowly after a few minutes. How old is this and there are signs of dementia?
So, men and women often don't think on the same channel. Zhou Guobin is thinking about big things, but his wife thinks he is in a daze. He still doesn't know anything and has already thought of other places:
"Zhou Cheng told me that Ji Ya opened all the brand stores next to Xiaolan's clothing store. What is this woman trying to do? She has been chasing Xiaolan and suppressing her. She is bullying no one to replace the mother and daughter. In the early stage?" (Remember the website URL: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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