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Free Web Novel,Novel online - All in hlnovel.com -> Romance -> back to 1991 Chapter 277: Wine Industry Promotion Ideas
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- It was another solid and busy day without taking a breath.
When Chai Jin returned to the yard, it was already nine o'clock in the evening.
The evening breeze is strong, but mixed with the humidity and heat of the south, I feel uncomfortable all over my body.
On the mat in the yard, Liu Qingwen was wearing big underpants, lying on it comfortably, holding a brick machine, and discussing the meaning of the words and sentences that the Rizhao incense burner produces purple smoke with his poet friend Gu Qiuyan.
After Chai Jin walked in, he walked directly to the well over there.
Although they are all wealthy now, as long as they are in this yard, their living habits don't seem to have changed much.
No matter who comes back, the first thing is to go to the well to wash and cool off.
After wiping his face, the coolness of the rust-smelling underground well water penetrated from the skin of the face into the heart, and the heat and humidity dissipated a lot immediately.
Chai Jin looked at Liu Qingwen over there: "Today's mission is completed? Why did you come back so early?"
Liu Qingwen put down the phone, and shook his feet with a look of embarrassment: "Brother Jin, it's not bragging, Brother Monkey, he must mention the collar of the Jade Emperor to hang him!"
"Hey, does it mean that the task is completed?" Chai Jin flattened the towel and hung it on the side, walked over and sat down: "Come on, tell me the number to see how much you have completed."
It's not Liu Qingwen's character if he doesn't twitch, and his twitching feet sway even more violently.
Twisting a piece of paper on the side and throwing it to Chai Jin, imitating the Beijing film, Shen Jian said: "You read it yourself!"
"Thirty-four million! Do you know what the concept is, we are still short of the 30 million goods we have prepared."
"I didn't force them, they robbed them."
Chai Jin was stunned for a moment, then solemnly picked up the piece of paper and looked at it.
After a while, a smile appeared on his face.
The details of the quantity of goods each dealer received were written on the paper. There were a total of more than 30 new dealers across the country.
A total of more than 30 million goods were purchased. Not only that, but according to the distribution of provinces of these distributors, it is equivalent to that Daoxiang Distillery has completed the distribution of goods through expansion channels in more than a dozen provinces across the country through this distributor conference. Task!
After they return to their own province, they will further develop their own sub-distributors.
If it goes well, it is equivalent to avoiding the dealer systems of Xifeng, Qinchi, Wuliangye, etc., and creating its own channel system.
Moreover, because of the relationship of United Industrial, the loyalty of these distributors is much higher than those of the distributors who are vying for by several manufacturers!
Daoxiang Distillery will be reborn from the ashes from today, and the phoenix will sing for nine days!
Chai Jin was in a really good mood, he laughed loudly: "Okay, come on, tell me about your next step."
Liu Qingwen began to talk endlessly with great ambition.
The general direction is like this, first use big and small Li Baijiu to challenge Qin Chi, Confucian Family Banquet and other wine competitors of the same level in the market.
Then slowly develop the market of Jinli Baijiu.
The front line is divided into two directions. The first is Li Baijiu and Qin Chi.
Second, Jinli Baijiu is benchmarked against Wuliangye in the west.
As for Moutai, they don't have the ability and ability to challenge others yet.
Very courageous, he singled out the big kings at the beginning.
What Chai Jin cares about is not what he is talking about, but what Chai Jin cares more about is Liu Qingwen's state.
Growing up wearing open crotch pants together, you little Ding knows how many inches you grow each year, and the big guy knows it well, and it is exactly as Chai Jin predicted.
This guy needs someone to kick his ass hard, the more he kicks, the better he gets.
? If you don't kick, you will become three-educated and nine-stream in minutes, drunk and dreamy.
?After Liu Qingwen finished speaking, Chai Jin made another surprising decision.
"Allocate 10 million advertising materials and distribute them to help dealers occupy the market."
"I also told them that as long as they have local media advertising resources, as long as they come up with a media promotion plan, we will give them a certain amount of subsidies."
"Also, we will also subsidize a certain percentage of store decoration costs. Within three months, I want you to make no profit. Can you do it?"
Liu Qingwen didn't expect Chai Jin to make such a decision, and he looked confused: "Brother Jin, don't throw money like this, we don't need it at all."
Making this decision was also a choice that Chai Jin had no other choice.
The liquor market has now entered the stage of crazy bombardment by advertisements, and everyone has started to play the high-end game of the Spring Festival Gala.
I can't afford it, but I can't do it without a bit of ad strategy, and? To invest, to lay the market.
Chai Jin explained it patiently.
Liu Qingwen realized the importance of Chai Koukou's dialect, and the previous victories in the first battle disappeared a lot.
Frowning tightly, he made another suggestion: 'Brother Jin, since you plan to burn money, there is something I have to mention to you to see if you agree or not. '
"Say." Chai Jin took a sip of a glass of ice water.
Liu Qingwen was serious: "It's like this. On the way back, I looked at the grocery stores on the side of the street, and suddenly an idea came to my mind, and I thought it was very good."
"Do you think it is possible for us to help the owners of these grocery stores renovate the door?"
Chai Jin's eyes lit up, and he looked at Liu Qingwen with some surprise: "You mean, we will decorate the front door, but we will put an advertisement for our Xiao Li Baijiu?"
"That's right!" Liu Qingwen clapped his hands exaggeratedly: "I have observed that these stores are all located in the places with the most traffic in the area, and there is Xiao Li Baijiu hanging on the door. I think the advertising effect is more expensive than you spend on TV. Buying tens of seconds of advertising is effective."
Once again, Chai Jin couldn't help but be delighted, thinking in his heart, the leader of Weishang is the leader of Weishang after all!
Sure enough, the idea is different from ordinary people.
Isn't what the monkey guy proposed is a very practical advertising routine for the later generations of Yanghe series wines?
Xiao Li Baijiu has never been short of funny and down-to-earth copywriting.
If these copywriting are posted all over the street, it will definitely resonate with consumers!
Xiao Li Baijiu is definitely suitable for this kind of street advertising model.
Taking a deep breath, he made a conclusion: "Okay, the winery is entrusted to you, so you can do it boldly, and you have the right to decide what to do."
"However, you still have to discuss everything with Uncle Zhang, don't be rash."
Liu Qingwen responded happily, feeling very good.
The two began to explore the possibility of this kind of street advertising in depth.
It is indeed useful, but it means that it costs a lot of money to spread.
Chai Jin gritted his teeth and decided to allocate another 40 million yuan to support it with the previous 10 million yuan.
Unknowingly, the two negotiated in the yard until late at night.
In the evening, Ji Yuan went out to buy some food and came back, otherwise the two of them would not know it even if they were hungry.
This is the best state of entrepreneurship in the age of wind and fire.
Although Chai Jin and the others have passed the most primitive stage of accumulation and entrepreneurship, the original entrepreneurial spirit has not disappeared.
This is a group of people who simply want to achieve the peak of one thing and have ideals
Three days later, news came from Guo Zhida as Chai Jin expected.
Xu Jiayin was invited to meet the other party in an office building in Luofu District. (Remember the site URL: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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