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This is a very normal and professional public relations statement¡ª¡ª
It is stated that the contract between spokesperson Sang Tian and Xuefu perfume has expired. As a public figure, Sang Tian will be responsible for his actions. Sang Tian's studio has entrusted a team of lawyers to follow up on the progress of this matter and will never be false. Product endorsement.
But there was a lot of criticism in the comment area under this statement.
In addition to scolding her for being a coward, one of the big Vs in the beauty industry followed up with a Weibo post.
¡¾Celebrity endorsement advertising, celebrities and products are a kind of bundled marketing, one will be prosperous and the other will suffer losses.
Thinking about it from another angle, if a celebrity endorsing a product has a scandal and brings negative impact to the product, the star will be terminated from the contract and may even be held legally liable. This model is recognized by most people.
But once something happens to the product, the celebrities refuse to respond, delete the endorsement on Weibo and quickly distance themselves from the relationship. Is it really worthy of the general public who believe in her as a public figure? You must know that the reason why celebrities have credibility is their audience and fans! ¡¿
Pin Mingyue saw this Weibo, her eyes sparkled, and she said to Sang Tian: "Xiao Tian, ??could it be that someone wanted to blackmail you from the beginning? Looking for Xuefu Perfume, I just wanted to find someone to blackmail you. target?"
Sang Tian¡¯s eyes narrowed: ¡°It¡¯s very possible.¡±
She was not sure at first, thinking that it might be because the processing by the Xuefu Product Department was indeed delayed, which made consumers agitated and could not get compensation or explanation from the product side, so they vented their personal anger on her as the spokesperson.
But this big V suddenly started to set a clear pace. A Weibo post was quick and accurate, hitting the pain point, and suddenly connected the incident of her endorsement with her disrespect for fans and the general public. In this way, the purpose is very clear
"Who could have done it?" Pin Mingyue relied on a master's analysis at critical moments, and looked at Sang Tian eagerly.
"At this time, whoever is most afraid of my fans and public support is who did it." Sang Tian said calmly.
Pin Mingyue blinked her eyes, clasped her fingers and muttered something silently.
Sang Tian opened her hand: "Do I have so many enemies?"
"A lot anyway." Pin Mingyue vowed: "Then what are you going to do?"
"I don't believe that Luan's will allow its products to have quality problems. Besides, high-end luxury products are now Luan's main focus" Sang Tian analyzed: "I'll ask Xue Fu about the situation first. In fact, as long as Xue Fu puts in the By issuing quality inspection certificates in all aspects, credibility will naturally be gained.¡±
Sang Tian directly called Mr. Liao, the head of Xuefu¡¯s product department.
Mr. Liao apologized as soon as he opened his mouth: "Ms. Sang, I'm really sorry that you have been implicated We will definitely give you an explanation and compensate you afterwards."
"Mr. Liao, I'm not here to hold you accountable now." Sang Tian interrupted his meaningless apology.
The so-called explanation and compensation are nothing compared to the popularity she has built up step by step in front of the public.
"Then you are?"
"As the former spokesperson of Chevre and the current responsible person, I have the obligation to know whether this Chevre perfume has any quality issues that consumers have complained about?" Sang Tian asked calmly.
Mr. Liao, the head of Xuefu Product Department, is not stupid¡ª¡ª
In addition to what Sang Tian said herself, that she was the former spokesperson and the current responsible person, he also heard that this Miss Sang should be the actual Young Mistress of the Luan family! (Remember the website address: www.hlnovel.com