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Although there is patent protection, the benefits cannot stop people¡¯s hearts!
????????????????????????????????????????????????? If Bailing San is really launched, it is foreseeable that it will be a hot sale immediately. At this time, there is no chance that some people will have their own ideas and directly imitate the copycat, and then take a new name and openly launch it on the market.
This phenomenon is not rare, and technical processing can put an end to this phenomenon.
Hearing the staff¡¯s report, Ye Zhi jumped up immediately, hugged He Fan who was standing next to her, and shouted excitedly:
"Success, success!"
He Fan looked embarrassed.
This result is not surprising to him at all. Bailing San is an ancient prescription. The original formula is effective for practitioners. Even if it is a low-end version now, it is not a trivial matter to solve some minor problems of ordinary people.
It¡¯s just that Ye Zhi, the beautiful general manager, is too excited. Tianhua Pharmaceutical is not in a good situation these days. There is a lot of bad talk from the outside world, and even the local business in South China has been affected.
Now that the Bailing Powder provided by He Fan has been successfully developed, it is time to sound the clarion call for attack.
At this time, all the surrounding subordinates turned their heads in tacit agreement. No one had ever seen the general manager, who everyone privately called Bingshan, look like this.
We don¡¯t dare to ask, we don¡¯t dare to tell, and we don¡¯t dare to look.
He Fan felt the exquisite body hanging on his body, and also noticed the reactions of the people around him, but Ye Zhi didn't notice it at all, so he had to cough lightly to remind:
"Ahem."
At this time, Ye Zhi finally reacted and quickly let go of his hand.
After sorting out his expression for a moment, he began to give orders:
"Immediately apply for a drug batch number from the Food and Drug Administration, and also apply for registered patent immediately."
"At the same time, we started to purchase raw materials. When everything is ready, the processing line will go into full production of new drugs!"
Applying for drug batch numbers and registered patents is just a formality. Mr. Chen has already spoken. Coupled with Tianhua Pharmaceutical's own influence in South China, no one who is short-sighted will do this. What kind of stumbling block, what kind of tricks.
Now many people know that Tianhua Pharmaceutical is working hard to develop new drugs, but they all have a negative attitude.
After all, the research and development of each drug is a big project, requiring huge amounts of funds and a long wait!
What serious drugs can be developed in a short period of time? Everyone thought that little girl Ye Zhi of Tianhua Pharmaceutical had lost her mind. Who would stop someone from going crazy?
The subordinates divided their work and followed the order in an orderly manner, leaving only He Fan and Ye Zhi standing awkwardly.
Ye Zhi broke the embarrassment first: "I'm going to deal with the things at hand first, you can go around as you like!"
Her eyes were a little evasive, and her vague words were obviously hiding her embarrassment, and He Fan would not expose it.
She turned around and walked away gracefully on her high heels. The wind blew her hair, revealing Ye Zhi's red ears.
She was a little angry when she thought about how she had lost her composure in front of all her subordinates just now, but when she thought about the thick feeling of He Fan's chest, her face became a little hot.
Tianhua Pharmaceutical moved very quickly.
Drug approval and patent registration were successfully completed in a short period of time. At the same time, overwhelming promotional copy has been released.
Tianhua Pharmaceutical is also a large pharmaceutical company in South China, with a big business. It is not like He Fan who promoted salted duck eggs before, asking Yinger to promote it in the live broadcast room, and asking Qi Xi to post on Weibo.
Tianhua Pharmaceutical directly spent a large amount of advertising money, and soon, advertisements for the new drug Bailingsan appeared on major TV stations.
Even Ye Zhi, a well-known marketing account on the Internet, also used it, and they all spent crazy money to let them carry out Amway.
It can be said that a lot of money has been spent!
In particular, the slogan of Tianhua Pharmaceutical has attracted the attention of many people. It claims to be able to quickly cure colds, which makes people a little curious.
The cold is not a serious disease, and there are many types of cold medicines on the market, but few of them have any real effects. Taking them will only have a psychological effect at most.
I have to say that Tianhua Pharmaceutical¡¯s simple and crude advertising and marketing has really played a big role. At least now, Bailing San is about to become a household name.
With such a big commotion, Wen Kenan would not have been unaware of it, and had already received a report from his staff.
After listening to the reports from his subordinates about the series of actions of Tianhua Pharmaceutical, he became even more contemptuous:
?"Ye Zhi, this little girl, thought she had some special tricks, but it turns out it was just a gimmick to exaggerate the efficacy of the medicine!"
If there is really any effective cold medicine, Wen's Pharmaceutical's powerful scientific research power would probably have developed it long ago. Are they still waiting for Ye Zhi, a little girl, to catch up?
Most of the cold medicines currently on the market are selling them off, and at most they can stimulate the patient's immunity.
As the successor of a leading domestic pharmaceutical company, Wen Kenan has seen this kind of publicity trick countless times. He first uses a bluffing gimmick to attract attention in order to increase sales and open up the market.
In his opinion, Ye Zhi had nothing more than this idea.
¡°It¡¯s just that this method has long been overused. Wen¡¯s Pharmaceuticals and several domestic giants have long since disdain to use such low-level methods for marketing, which will affect the brand.
The subordinates who came to report the news also had disdain in their tone:
"Tianhua Pharmaceutical has spent a lot of money this time. I heard that the advertising fee alone will not exceed 100 million. However, this kind of dirty marketing method is already a joke in the eyes of peers in the industry."
Wen Kenan also said proudly:
"Ye Zhi, this is just a fight between trapped beasts. She finally waited for the opportunity to get a piece of the pie. How could she give up so easily? But as long as I, the Wen family, are here, she won't be able to get what she wants."
Wen Kunan¡¯s words showed his confidence in Wen¡¯s Pharmaceuticals.
It¡¯s just that I intuitively felt that something was wrong. Ye Zhi was considered a smart person, so how could he make such a stupid move?
But I didn¡¯t think too much about it. No matter what, it was impossible for an opponent like Tianhua Pharmaceutical to break through the blockade of Wen¡¯s and several other giants.
The worst case scenario is a price war, a real head-to-head confrontation, and Tianhua Pharmaceutical loses money and goes bankrupt.
At this time, other domestic pharmaceutical industry colleagues also secretly discussed Tianhua Pharmaceutical¡¯s actions:
"Tianhua Pharmaceutical has no choice. Who made the Wen family so powerful that they even united with several giants?"
"This is just a bad move, it's just in vain, and the advertising money thrown in is wasted."
"After all, Ye Zhi is only in her twenties, so she is a bit young after all. It is always not good to be young and energetic."
Ye Zhi is also aware of the comments from outside colleagues, but doesn't care.
Now Bailing Powder has not actually been launched on the market, and only some people within Tianhua Pharmaceutical know its efficacy. Ye Zhi believes that when Bai Ling San is actually put on the shelves, those people will naturally shut up after seeing the efficacy of Bai Ling San. As for Wen's Pharmaceuticals and those giants, they will definitely be caught off guard.
Thinking of the scene when Tianhua Pharmaceutical successfully enters the national market with Bailing Powder, Ye Zhi couldn't help but smile on his face.
And as the biggest contributor this time, He Fan returned to Qinghe Village within two days of strolling around the company.
¡° Anyway, the research and development of Bailing Powder has been completed, so there is no use in waiting for it.
¡¡
Although there are a lot of discussions from the outside world, Tianhua Pharmaceutical has not been affected internally.
The production lines of all subordinate factories are almost at full capacity to produce Bailing Powder.
Ye Zhi is too busy to be busy.
With Tianhua Pharmaceutical operating at full capacity, its production capacity was astonishingly large. Soon, the first batch of Bailing Powder was shipped out and tested.
Calculating the initial publicity investment and subsequent production, Tianhua Pharmaceutical¡¯s capital chain is now a bit tight.
Ye Zhi did not dare to hesitate and quickly put the first batch of Bailing Powder into the market according to the previously scheduled date.
For a time, this Bailing Powder appeared on the shelves of all pharmacies owned by Tianhua Pharmaceutical in the entire South China region.
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