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"Hell" was released on the fifth day of the Lunar New Year. The box office on the first day was very poor. Among the crew, director Ke Daoping was a little unhappy. He is only 29 years old and has officially entered the industry for less than five years. This time "Hell" is his first An independent director, it can be called his debut.
"The film schedule is too low! It's less than 1.4%, and it's all after 10 o'clock and 22 o'clock in the evening. There are less than 2,000 shows nationwide. How can this be a good result!" Ke Daoping spoke one after another, angrily The sentences kept flooding the screen, and everyone else was quiet and didn't dare to speak. In fact, although Nanpai Pictures has little experience, it is already a relatively well-developed film and television production company. It has achieved good results in literary and artistic films. Last summer, there was a film with outstanding results. Such a mature film and television company The company, when it released "Hell", naturally the program was smooth and all the colors were well managed.
But the competition for this year¡¯s Spring Festival stalls is really too great. The most promising one is the action commercial film starring actor Zheng Yisong and actress Zhang Mingge. It has everything from fighting scenes to car chases and explosions. The film was promoted two months in advance and three trailers were released. It occupied 20% of the audience when it was released. %'s film schedule can be described as menacing, with a posture of vowing to reach the top. It premiered on the first day of the Lunar New Year and earned 20 million at the box office on the first day. By the fifth day of the Lunar New Year, the box office had exceeded 100 million, with excellent momentum.
Also released on the first day of the Lunar New Year is "Leave That Goose" produced by Xilaile Pictures. Xilaile Pictures specializes in producing comedies, and among them, Lunar New Year comedies are the most outstanding. There are films every Spring Festival. The release has already created the "Xilaile Lunar New Year Movie Effect" among the public. As long as they watch a movie during the Chinese New Year, many viewers' first choice is a movie produced by Xilaile. "I don't care about anything else, I just want to have fun watching it, and the whole family will be happy." The production of "Let That Goose Go" has not lost its previous standards, so the box office performance after its release was also quite good. On the fifth day of the Lunar New Year, the cumulative box office has already reached 210 million, some people in the industry are already optimistic about "Let That Goose" lead the 2015 movie box office championship. Because the box office has been rising, the movie's film schedule has also been rising. It has now reached 32% of the film schedule, and it is estimated that it will continue to rise.
Other movies, such as "I Have Always Loved You" starring Xiaohua Fang Ximin, and "Call Sister" starring Xiaohua Lei Yanyan, etc. The former is a campus romance movie, and the latter is a workplace movie, one is released in the second year of junior high school. It was released on the third day of the Lunar New Year. Because of Xiaohua's own fan effect, theaters also took it into consideration when arranging films, so the number of films scheduled will not be low.
Under heavy attack, "Hell" actually only had less than 1.4% of the film schedule on the first day, which is so low that it is no wonder that Ke Daoping made crazy complaints and was so angry.
¡°Our movie is so good! But it¡¯s played too few times!¡±
Rui He agreed with this statement. When it comes to work, he can be called rational. When it comes to this movie, he does not watch it with a glorified aura because he stars in it. He objectively watched the movie twice and felt that it was It's a high quality movie.
Therefore, he comforted Ke Daoping: "This is only the first day. It takes time for word-of-mouth to ferment. As you said before, the Chinese New Year movies are all lively and festive. There will definitely be viewers who want a change." This is based on Ke Daoping. What you said before is in turn comforting the other party. At this time, we can only place our hope on this. The release of a horror film during the Spring Festival is a gamble, and it is a big gamble. Since you have chosen to gamble, don't be upset just after a setback. impatient.
Ruihe has this attitude towards works that are already in a finished state.
Before going to bed, Ruihe also posted a Weibo to promote it again, and then he hurried to bed at one o'clock in the morning.
Every Spring Festival is a marathon, with movies vying for the top spot, all hoping to be the first shot in the new year.
"Hell" had a bad start. When Ruihe got up on the sixth day of Chu Liu, he paid attention again and found that today's filming schedule was still after ten o'clock in the morning and ten o'clock in the evening.
"Don't think so much, take advantage of the New Year to take a good rest, and you will be busy after the New Year." Fan Junli said, holding a folder in his hand
"Are there any new scripts coming?"
"No." Fan Junli shook his head, "Come and sit, I brought good tea from home. I got you an audition opportunity." He said, the smile on his face could no longer be blocked, "Li Yizhen Have you heard of the director?"
Of course I have heard of them. Rui He, a well-known director in the industry, knows them all and has studied their works several times.
"Is this Director Lee's film?" Director Lee Eui-jin is also a well-known director of art films. He has been focusing on making art films for 20 years. Seo He was very excited to be auditioned for his film.
"Yes." Fan Junli opened the folder and pulled out a piece of paper, "When I heard Director Xiao Li's name, it must be a literary film." Most directors who focus on the literary film industry have their own films.Let me take a look and switch directly. "
Ruihe nodded: "Sure."
He picked up Fan Junli's sunglasses from the table and put them on. He walked down the stairs, taking every step as leisurely as a leisurely stroll. Finally, he took off his sunglasses and hung them on his collar. He leaned against the wall and said with a frivolous wink: "Good morning. Will Xin miss me one day?"
His eyes suddenly changed in the next second, from affectionate to a pool of coldness. The corners of his frivolously raised mouth dropped into a taciturn arc. He gently picked up his sunglasses, took out his handkerchief and slowly wiped the mirror surface. , his lowered eyes seemed to be scanning Fan Junli with evil intentions.
It¡¯s like looking at a dead person.
Fan Junli trembled.
Finally, he slapped his thigh hard: "Okay!"
Rui He blinked and raised Fan Junli's familiar smile. Fan Junli was extremely excited: "Okay! Very good! It seems that you have understood the character very deeply. This is very good. Keep working hard in this direction. I believe that when the crew Turn on the camera, your performance will definitely make this drama perfect." Rui He was highly praised.
"I still have room for improvement." Ruihe was not very satisfied. "I went upstairs first. I want to figure it out."
"Okay, go ahead."
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