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Chapter 100 Occasionally, you can copy advertising slogans (second update today)

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    Zhang Cheng's wish to "accept" Wang Dalin's love was in vain. Zhang Zilin left the arena directly after the game, and Wang Dalin could only express his helplessness.

    By the way, the Chinese team won this game in the end, although it was only by a narrow margin of 2 points.

    On the evening of July 7th and 9th, the Chinese team played two more warm-up matches. Wang Dalin only played about 15 minutes in both games. In the end, the Chinese team lost by about 5 points.

    This is also normal. When Wang Dalin does not play, the current Chinese team can also brush up its presence in Asia. When encountering world-class teams, it still loses more and wins less.

    But it is not without gains. First of all, veteran Hu Weidong is in very good condition. He averaged 19.5 points and 4.5 rebounds per game in these four games, and his three-point shooting percentage was even as high as 55%.

    There is also the young player Yao Ming. This Shanghai center who is not yet 21 years old gave coach Wang Fei an unexpected surprise. He only averaged 16 minutes of playing time per game and averaged 10 points, 7.5 rebounds and 2.5 blocks.

    If calculated by unit time, Yao Ming's performance in these games is better than Wang Zhizhi.

    Of course, he averaged 2.5 turnovers in 16 minutes per game, which also fully demonstrated the immature side of young players.

    Wang Dalin¡¯s performance is undoubtedly the best in this Chinese team. His average playing time per game is similar to that of Yao Ming, but his statistics are on par with Hu Weidong, and his shooting percentage is even higher than that of Hu Weidong.

    The most disappointing performance in this warm-up match was the "Xiaoyao King" Gong Xiaobin. Due to multiple hidden injuries, the veteran did not dare to exert force in the game and his performance was very dismal.

    If the national team roster had not been decided, coach Wang Fei would have even wanted to choose a backup power forward The 17-year-old Yi Jianlian from Guangdong seems to have great potential!

    After the game on the night of the 9th, there were still 11 days until the opening of the Asian Championships. The members of the Chinese men's basketball team also received a rare seven-day holiday.

    Since the closed training camp began in May, the members of the Chinese men's basketball team have never enjoyed such a long vacation. Everyone was very happy and packed their bags and went home.

    Wang Dalin originally wanted to go back to Chongqing, but Schwartz suddenly flew to Shanghai, so he had to change his plan temporarily.

    The reason why Schwartz suddenly came to Shanghai was because of the endorsement deal.

    First of all, Wang Dalin must attend the launch ceremony and on-site signing event of his "Vulcan Generation" basketball shoes. This is the first basketball shoe carefully crafted for him by the "Li Ning" company. The launch ceremony is scheduled to be held in Shanghai for the purpose of  Convenient for Wang Dalin.

    (Wang Dalin: It would be better if it was held in Chongqing. I can go home and see Mom and Dad)

    Secondly, Wang Dalin also had to participate in the filming of the "Vulcan Generation" commercials. It is said that "Li Ning" company carefully created a trilogy series of advertising scripts this time, and also invited the famous advertising director Yang Dajian to come out.

    The name Yang Dajian may be unfamiliar to many people. He is definitely not comparable to Zhang Yimou, Chen Kaige, Feng Xiaogang, and Jiang Wen in the mainland. Major directors such as Tsui Hark, John Woo, and Johnnie To in Hong Kong and Taiwan are even more popular than him.  .

    However, this person will be one of the "Top Ten Advertising Directors in China" in later generations. Even in 2001, he was already well-known in the advertising industry.

    "Li Ning" company must have spent a lot of money to invite him from Beijing to Shanghai this time.

    In addition, Schwartz has received invitations from many businesses in China some time ago. These brands include "Wahaha", "Metus Bonwe", "Harbin Beer", "Old Sichuan Beef Jerky", "Tyrannosaurus Glasses"  ", "Lenovo computers", "waveguide mobile phones" and so on.

    At that time, Schwartz was working hard to secure Wang Dalin¡¯s salary contract, so he never had the opportunity to go to China to have detailed discussions with these companies.  Now that Wang Dali's next contract has been settled, he quickly came to Shanghai after finishing what he was doing.

    Specific negotiations definitely don¡¯t require Wang Dalin¡¯s presence, and the problem of language barriers between the two parties can be easily solved by hiring a translator.

    The shooting location of the advertisement is on the Bund in Shanghai. The character played by Wang Dalin is named "Guo Lingfeng"a name that has a very martial arts flavor (interested friends can read Lao Wang's previous book "Film and Television Adventure System").

    The plot of the first commercial is probably like this¡ª¡ª

    A group of teenagers fighting bullfights in a street basketball court were sweating and passionate in the sun. As a result, one teenager failed to dunk in the middle.  The upper of the "Nike" sneakers on his feet also tore a big hole, and he had to end sadly.

    This young man sat on the sidelines and watched his friends continue to play on the court.Could it be that he wants to imitate Aunt Dandan and give him a sentence - "Very Coke, the fighter among Cokes?"

    I guess Zong Qinghou could just buy the murderer and sink him to the bottom of the Huangpu River, right?

    Wang Dalin racked his brains and even thought of those advertisements for "Pepsi" Pepsi's advertisements are quite classic, but are they all about inviting a bunch of celebrities to paint their faces?

    Suddenly he slapped his forehead and said kindly to Zong Qing: "Mr. Zong, I thought of something, I don't know if it will work!"

    Zong Qinghou said without comment: "Da Lin, please tell me first."

    Although he flew all the way to Shanghai to meet Wang Dalin, he also knew that Wang Dalin had created very classic advertising slogans for "Li Ning" and "Harbin Beer". After seeing Wang Dalin, he still didn't believe that this young man could actually  Such amazing creativity.

    "Very Coke" currently has a domestic market share of about 15%. Although it is the leader in domestic carbonated drinks, it is still far behind "Coca-Cola" and "Pepsi".

    Zong Qinghou attaches great importance to this product and hopes to further expand the market share of "Very Coke" and even surpass the two major "foreign brands".

    ??????????????????????????????????????????? But the advertising slogan ¡°Very Coca-Cola, Very Choice¡± is already awesome, and he really doesn¡¯t believe that Wang Dalin can come up with something better.

    Wang Dalin pointed to the national flag on the chest of his sportswear and said slowly: "It's very Coke, the Chinese people's own Coke What do you think?"

    Zong Qinghou tasted it carefully for more than ten seconds, and a smile appeared on his face: "Sure enough, a hero comes from a young age, I admire him"

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