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Chapter 75 Sneaker Endorsement (1) (Second update today)

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    As soon as Wang Dalin answered the phone, Schwartz went straight to the point: "Wang, several sporting goods companies I told you about last time have contacted me and they have re-quoted you!"

    "Really? How much do they quote?"

    "'Nike' is US$7.5 million in five years, 'Adidas' is US$10 million in five years, 'Reebok' is US$10 million in five years, and 'Puma' is US$11 million in five years!"

    This price has indeed increased to a certain extent compared to the end of the regular season, but it has not increased so exaggeratedly.

    Wang Dalin thought for a moment and said: "Why are they all quotes for 5 years? Are there any quotes with a shorter contract periodsuch as 2 years or 1 year?"

    Schwartz was a little surprised and said: "Wang, isn't it? Why do you want to sign a short-term contract? Isn't it good to sign a long-term contract?"

    After a slight pause, Schwartz explained patiently: "Wang, I have to say that I admire your confidence. You believe that you will perform better and better. But the reality is that if you I mean if  Your performance next season is not as good as expected, or you are injured and miss a long time, which will greatly affect your market situation! Therefore, I advise you to sign a long-term contract to be safer!"

    Wang Dalin smiled and said: "You don't have to worry about this, I know it well! I just want to sign a short-term contract now, preferably an endorsement contract of 1 or 2 years, and the longest should not exceed 3 years!"

    joke!

    How could I not perform as expected if I have a "bad system"?

    With my speed of progress, how can others compare with me?

    ?????????????????? I don¡¯t believe it, I won¡¯t be able to make the All-Star team in two or three years?

    For an All-Star, the sneaker endorsement contract must be at least several million dollars a year, right?

    Signing a short-term contract now is purely for the purpose of "catching big fish in the long term"!

    What¡¯s the point of staring at these three melons and two jujubes in front of you?

    Schwartz was silent for a while, and finally said: "Okay, I respect your opinion and I will talk to them! But you have to be mentally prepared. If you make a short appointment, the price will definitely be much lower!"

    "Okay!" Wang Dalin seemed to suddenly remember something and said hurriedly, "By the way, why didn't you say 'Li Ning'? Didn't they offer a price?"

    Schwartz said: "That's right'Li Ning' does not have an offer, but they hope you can meet with their chairman, Mr. Li Ning!"

    "Is there such a thing?" Wang Dalin was surprised and said hurriedly, "Did they say what time it was?"

    Schwartz was a little surprised by Wang Dalin's reaction, but his good professionalism still made him calmly say: "They said it's up to you to set the time. After all, you are playing in the playoffs now, so the time may not be easy to arrange!"

    Wang Dalin smiled and said: "The Magic defeated the Bucks in the third game. I don't know when the second round of the playoffs will start, but I am free now. Please help me make an appointment with them. I will meet them tomorrow or after training the day after tomorrow."  If you have time, just find a coffee shop here at the University of Miami!"

    Schwartz said: "Okay, I'll contact them right now!"

    After hanging up the phone, Wang Dalin couldn't help but feel a little excited.

    It¡¯s time to meet Li Ning. He is a big figure in the Chinese sports world. He was known as the ¡°Prince of Gymnastics¡± back then!

    As a basketball fan, Wang Dalin¡¯s most admired idol in his previous life was naturally Chairman Yao. After all, he is the only Chinese basketball player who has established a foothold in the NBA and achieved superstar status.

    But if we zoom in from the basketball world to the entire sports world, then the name Li Ning is probably even more resounding than Yao Ming in the Chinese sports world.

    Li Ning was born in Guangxi, China on March 10, 1963. He started practicing gymnastics at the age of 6, joined the Guangxi Zhuang Autonomous Region gymnastics team at the age of 8, and was selected for the national team at the age of 17.

    Throughout his entire sports career, he has won a total of 14 world championships. In addition to various domestic competitions, he has won more than 100 gold medals in his life.

    ??It can be said without politeness that in the early stages of China's sports world entering the world, Li Ning was the most shining star no one!

    Li Ning has not been idle after retiring. He obtained the International Gymnastics Referee Certificate in 1989. From the 1991 World Championships in Indianapolis, USA, to the 2000 World Cup Finals in Glasgow, England, in the past 10 years, he has participated in all world gymnastics competitions.  All have served as law enforcement referees.

    What is even more commendable is Li Ning¡¯s achievements in the business world.

    After retiring in 1989, he joined the Guangdong "Jianlibao" Group and founded the sports goods brand "Li-Ning".

      After that, he took the opportunity of sponsoring the Chinese delegation at the 1990 Asian Games and started the business of Li Ning Company, thereby pioneering the management of Chinese sporting goods brands.

    In the 1992 Barcelona Olympics, "Li-Ning" was selected as the exclusive award-winning equipment for the Chinese sports delegation, thus ending the history of Chinese athletes wearing foreign sports brand clothing at the Olympics.

    After ten years of development, "Li Ning" has already become the number one brand of sporting goods in China, and has signed agency agreements with dealers in 9 overseas countries and regions.

    ¡­¡­

    Although Wang Dalin basically wears his own pair of "aj-13" to play games, in fact he doesn't like "Nike" at all, nor does he like foreign brands such as "Adidas", "Reebok" and "Puma".

    In his mind, domestic brands such as "Anta", "Li Ning" and "Peak" are really good. In his previous life, he basically wore shoes of these brands.

    Of course, Wang Dalin in his previous life did not have much money in his pocket. He could buy a pair of "Anta" or "Li Ning" for five to six hundred yuan.

    If you buy "Nike" or "Adidas" at this price, what else can you buy besides those out-of-season shoes with missing sizes?

    Domestic brands are cheap and high-quality, aren¡¯t they better than Nike and Adidas?

    And Wang Dalin likes to wear shoes of domestic brands not just for the sake of cheapness, but because he really likes to wear shoes of these domestic brands.

    ??Look at the basketball shoes produced by ¡°Anta¡±, ¡°Li Ning¡± and ¡°Peak¡±. They are good-looking and comfortable to wear, and their technological content is not inferior to foreign brands. Why do you have to spend a lot of money to buy ¡°Nike¡± and ¡°Adidas¡±?

    So when it comes to signing sneaker endorsements, his first choice is "Li Ning", for no other reason than my buddy is Chinese!

    In the original time and space, "Li-Ning" owed superstar Dwight Wade a sky-high 10-year endorsement contract of US$100 million in 2012. In 2018, Wade announced his retirement, and "Li-Ning"  He signed a lifetime contract.

    In October 2020, "Li Ning" signed Jimmy Butler, the star of the Heat, and snatched this piece of "fat" from "aj"!

    "Look at Wade, Butler and other stars who wear "Li-Ning" sneakers to compete in the NBA. Which one of them does not play well?  Which one was injured due to sneakers again?

    Therefore, Wang Dalin believes in the scientific research strength of "Li Ning" and believes that the sneakers they produce must be no worse than those of "Nike" and "Adidas".

    If it weren¡¯t for the fact that there are no domestic brand stores in the United States, he might have replaced the ¡°aj-13¡± on his feet.

    In addition, Wang Dalin knows that if he signs a contract with "Li Ning", his popularity in China will definitely rise to a higher level. When it comes to the All-Star voting next season haha!

    Wang Dalin: Oh, I'm not targeting Garnett, O'Neal, Carter, Iverson and Kobe, I'm talking about comparing votes with me. You guys are all gay (trash) and sex (trash)!

    Schwartz called Wang Dalin early in the morning on April 30 and told Wang Dalin: Li Ning and his personal assistant were on the plane and would come to Miami to meet him on May 1 (Remember the website address:  www.hlnovel.com
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