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069 roundabout acquisition

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    Zhao Zhenbei shook his head with a smile and handed the stack of information about George Morrison on the table to Zhao Zhennan: "This is the information about George Morrison, the current head of the Morrison family. Take a look.  , get familiar with it, and then call Sir Thomson and ask him to help us make an appointment with this George!"

    Zhao Zhennan picked up the information and asked while flipping through it: "Are we going to start acquiring shares of Jardine Matheson System? I heard that these British nobles don't think highly of us Hong Kong people. Will this make our acquisition more difficult?  "

    Zhao Zhenbei smiled and said: "I dare not speak to those old foxes of the Patton family and the Harris family, but I can guarantee that this George Morrison will do it, because he is not only young, but also an ambitious guy!"

    "Well! An artist who graduated from Oxford! This guy is actually an aristocratic British knight. Judging from the management of their Morrison family business, he does need funds to start a career! I think there should be a way for this deal  ! Of course, the premise is that he agrees to meet us!"

    "Nothing in this world is for sale! Every commodity has its own value. For George Morrison, a large sum of money is far more valuable than the shares left to him by the family! As long as we pay  If he can afford the price, it is impossible for a young nobleman like him who hopes to prove that he is not the second generation ancestor to hold on to those shares!"

    Zhao Zhennan asked curiously: "Then what price are you prepared to pay? With money alone, I'm afraid I won't be able to get all of his Jardine System shares from George. If George Morrison wants to make achievements, it will cost hundreds of millions of pounds."  It is enough, there is no need to sell all the Jardine Matheson shares worth 1.5 billion pounds!"

    "Don't George Morrison want to prove that he is not the second generation ancestor? The best way is to make achievements in the two traditional industries of the Morrison family, mechanical and electrical and real estate. This is equivalent to adding more resources to the Morrison family.  Another profit point! Haven't we already acquired Opel? I'm going to use Opel as a bargaining chip to cooperate with him to acquire another British car brand to form a powerful European United Automobile Group! I believe that with George's ambition, he will  I won¡¯t miss this opportunity!¡±

    Zhao Zhenbei¡¯s plan was beyond Zhao Zhennan¡¯s expectation. He wanted to know which British car brand was so lucky to be targeted by his third car brand this time.

    "So which brand of British cars did you choose?"

    The corner of Zhao Zhenbei's mouth slightly raised: "A very shocking brand, the aristocratic Rolls-Royce among cars! How about it? Is this goal shocking enough?"

    Rolls-Royce Limited was officially established in the United Kingdom in 1906. The "Silver Devil" sedan launched after its establishment was soon hailed as "the best car in the world."

    Many people know about Rolls-Royce, but they don¡¯t know that Rolls-Royce is also the world¡¯s best engine manufacturer. The famous Boeing passenger plane uses Rolls-Royce engines.

    After World War II, one of Rolls-Royce¡¯s main businesses was the production of aircraft engines. However, Rolls-Royce experienced several economic difficulties in the 1970s, mainly in the aircraft engine department.

    After the rb112 aircraft engine designed by the aircraft engine department suffered a heavy hit in the market, it almost led to the bankruptcy of the entire Rolls-Royce company.

    The British government had to take emergency action to separate the two departments of Rolls-Royce Aircraft Engines and Rolls-Royce Cars. This government action made people feel like separating non-performing assets.

    The results after the spin-off also proved this point. Rolls-Royce Aero Engine Company has regained its vitality. In Zhao Zhenbei¡¯s previous life, the aircraft engine company once again collapsed in the 1990s with the support of the British government.  Among the world's three largest aero-engine manufacturers, Rolls-Royce Motor Cars has done little and was later acquired by Vickers in 1980.

    The trademark "Rolls-Royce" is owned by Rolls-Royce plc Aircraft Engine Company after the spin-off. Rolls-Royce Motor Cars does not own the trademark rights, only owns decorations such as silver wing angels and traditional air intake grilles.  If you want to own the complete "Rolls-Royce" trademark, you must acquire the automobile company and then buy back the trademark ownership from the aircraft engine company.

    Of course, there is another option, which is to acquire the car company and the aircraft engine company together, so that you can fully own the "Rolls-Royce" trademark. However, Zhao Zhenbei knows that it is possible to control the aircraft engine company.  Not very sexual.

    In 1980, Rolls-Royce Motor Cars was acquired by Vickers. Vickers has many businesses, mainly defense equipment and engines. The famous Cosworth is a brand of Vickers.

    In the same year, RollsSwiss Automobile has undergone another brand change. The newly designed Silver Elf series and Silver Spur series have become the new protagonists of the car factory. Unfortunately, they did not achieve the expected sales results after their launch.

    During this period, the once-famous Bentley series also began to decline. Since the 1950s, the output of the Bentley series has exceeded that of the Rolls-Royce series. In the 1970s, the output of the Bentley series was one-ninth of that of Rolls-Royce. By the 1980s,  Bentley's annual production is only 4% of Rolls-Royce.

    Later, Vickers gradually increased its emphasis on Bentley, continuously improved its performance, and restored its previous title of the most luxurious sports car. During this period, Bentley Eight and Muslsannes appeared. Finally, in 1986, Bentley and Rolls-Royce  The output ratio reached an astonishing 2:3.

    However, these adjustments did not have much effect on Rolls-Royce Motor Cars. Sales of both cars were still extremely sluggish. At this time, Vickers had already begun to have the idea of ????selling Rolls-Royce Motor Cars.

    Therefore, if you want to acquire Rolls-Royce Motor Cars at this time, the possibility is still very high. In addition, after the impact of the financial crisis, the economic prospects of the entire UK and even the entire Europe are sluggish. Basically, most of the wealthy assets have been affected to varying degrees.  losses, so it is inevitable that I have not purchased a new car yet.

    "You, Third Brother, are very good at picking targets, aren't you? Fortunately for Rolls-Royce Motor Cars, the aircraft engine company belongs to an industry subject to Western technology restrictions on China. I'm afraid we have no chance of a successful acquisition!"

    Zhao Zhennan is not optimistic about this shocking acquisition project. Even if he is already a British citizen, I am afraid that the British side may not relax its attention on him.

    Zhao Zhenbei had a calm look on his face, obviously he had already dealt with this problem, but he just didn¡¯t want to reveal the answer just yet. Zhao Zhennan also knew the temper of his third son, so he didn¡¯t continue to ask further questions.  (Remember the website address: www.hlnovel.com
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