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Chapter 1067 The success of public relations

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    The acting director of the marketing department has just taken office, so he naturally strives to perform well.

    In fact, he was the one who carried out most of the planning of the marketing department in the past. The director who was fired before was only the one who controlled the overall situation, not the one who actually did the work.

    Now, the marketing director has been fired. No matter what the acting director thinks, he hopes that the word "agency" can be removed.

    Becoming the marketing director of Ali Network is a leap forward for his career and will be a wonderful addition to his resume in the future.

    If he can¡¯t secure this position, given Qin Shen¡¯s personality, he will most likely poach someone from outside.

    By then, the newly appointed director will not know who he is or what his temperament is. It is definitely not a good thing for him.

    Therefore, he must do something and perform during this period of time.

    Seeing Qin Shen's eyes looking over, the acting director sat up straight and tried his best to sound calm and serious: "Mr. Qin, I took a look and found that this time Xiao Er's marketing of fresh vegetables was not done in the same way.  The highlight is that it is a relatively common operation in the market. The reason why they can achieve such good results is mainly because of the spokesperson Liu Manqing.

    I think that if we want to slow down the pace of Xiao Er Xian Vegetables under the current situation, we can make a fuss about this spokesperson.

    ¡°For example, I have been observing some trends on the Internet in the past two days and found that many people are asking a question, that is, is Liu Manqing making a comeback? Why didn¡¯t she make a movie since she made a comeback? Instead, she made an advertisement for such a spokesperson.

    In the minds of many people, in fact, celebrities¡¯ commercial activities are still not viewed in a positive light. Most people think that celebrities are greedy for money and want to make money.

    The same goes for celebrities like Liu Manqing, because she took a break from acting to do charity, but now she accepts such a commercial and appears in front of the camera At least on the surface, this is obviously contradictory.

    We can appropriately amplify this kind of doubt about Liu Manqing on the Internet. Although this cannot directly target Xiaoerxianvegetables, Liu Manqing is now the spokesperson of Xiaoerxianvegetables. If there is a problem with their spokesperson, it will have the same impact on them.  Not too small.

    So, I think this would be a good starting point.  "

    After listening to the words of the acting director, Qin Shen tapped the table with his hand, thought for a while, and then nodded: "Okay, I will do as you say, I want to see the results as soon as possible."

    Seeing that his idea was recognized by Qin Shen, the acting director was very excited and agreed, saying that he would do it later.

    ¡­¡­

    It¡¯s only been two days.

    Voices quickly began to appear on the Internet questioning Liu Manqing, questioning why she went back on her word and suddenly shot such a spokesperson advertisement after agreeing to stop filming.

    These questioning voices gradually became louder, and some people even attacked Liu Manqing outright, saying, didn¡¯t she say that she wanted to take a break and concentrate on doing charity?  What's the point of coming back to make money by filming commercials now?  Even if you want to make money, why not shoot good works and shoot commercials like this?  Are you crazy about money?

    The emergence of doubts was of course instigated by Ali Network¡¯s marketing department. With their help, it is not difficult to make the voices of doubt louder.

    And Liu Manqing is not without enemies in the entertainment industry. After all, the market is so big and there are only so many good roles every year. Her competitors are all staring at her.

    She retired from the show before and withdrew from the competition, so naturally no one would embarrass her.

    But seeing that she is coming back now, those competitors don't mind pushing away those doubting voices and causing some trouble for Liu Manqing. They can even nail Liu Manqing to death and never be able to turn around again.

    So, the trend on the Internet has changed.

    The voices of doubt are getting louder and louder, and those who had been shouting "The goddess is so beautiful" have gradually become less active.

    ¡­¡­

    Chen Mingming was sitting in front of his computer, reading the questioning articles on the Internet. He was very depressed. He felt that the sweet and delicious tomato in his hand seemed to have become less fragrant.

    How come you are greedy for money and want to make money when you shoot an advertisement?

    Celebrities are not human beings. Don¡¯t celebrities need to eat?

    Although she is a goddess, she spends so much money on charity every year. If she doesn¡¯t make some money, why not drink the northwest wind?

    What's more, if the goddess doesn't shoot commercials, fans like him will have no way to see the goddess. It's so comfortable to be able to lick the screen for the goddess's face from time to time like now.

    But Chen Mingming is not the kind of person who likes to give advice on the Internet.??She had to endure it for a long time. The previous uproar on the Internet really made her anxious. But because the questioning was so fierce, she couldn't find a good breakthrough, so she could only endure it for the time being.

    When the promotional video came out, everyone finally became quiet, and it was finally her turn to take action.

    First of all, the official account of Liu Manqing¡¯s agent team issued a statement that Liu Manqing and Chen Mu are not related to each other. They will pursue the legal responsibility of those accounts for some slanderous behavior on the Internet.

    Immediately afterwards, on another account, an article written in the tone of an insider also quickly appeared. It was constantly reposted, commented on, and became a hot search topic.

    In this article, it is explained that Liu Manqing and Chen Mu did not know each other originally, but only got to know each other because of the recording of the program.

    At the same time, the article also explained the details of Liu Manqing accepting Chen Mu¡¯s invitation to become the spokesperson for Xiaoer Fresh Vegetables.

    To sum up, Chen Mu has always insisted on doing charity in the desert. After Liu Manqing went to the Hope Primary School donated by Chen Mu, she was deeply moved and finally recognized Chen Mu as a socially responsible entrepreneur, so she was willing to become a waiter.  Spokesperson for fresh vegetables.

    Furthermore, the article also talked about the relationship between Liu Manqing and Chen Mu¡¯s lover Chen Xiwen, saying that they hit it off and became very good friends.

    As "the most beautiful doctor in the Northwest", Chen Xiwen is also enthusiastic about public welfare. After listening to Liu Manqing's introduction to some local conditions in Haiqing Province, Chen Xiwen was willing to donate 10 million to establish a free clinic fund in Haiqing Province to also help disadvantaged groups obtain medical treatment.  .

    All these details are actually to whitewash Liu Manqing, mainly to explain the reason why she became the spokesperson of Xiaoer Fresh Vegetables.

    The article also refuted the previous article that used Liu Manqing's "love affair" as an excuse, refuted various opinions in it, and directly said that it was a rumor and smear campaign.

    With an article like this, an expert can understand what it is about at a glance.

    It is obviously the work of Liu Manqing¡¯s agent team. They used this third-party narration method to clarify.

    Of course, for the general public, there is no such sensitivity. No matter who it is, as long as the story is told smoothly and smoothly, they are willing to believe it.

    Therefore, the popularity of this article suddenly increased, and most people accepted the statement of this article.

    ¡°After all, Liu Manqing¡¯s image has always been perfect and her popularity with the audience is also very good, so most people are still willing to believe this article.

    Besides, the article also mentioned that the reason why Liu Manqing came out to film this program was to cooperate with the central air-conditioning propaganda platform to let more people know the current situation of the domestic desert areas. To put it bluntly, this is still doing public welfare.

    "But anything that is good for the country will be supported. This is justice for the vast majority of people.

    Things completely reversed very quickly. No one made a fuss about the spokesperson anymore. The general trend on the Internet turned into a discussion about this show "Lily Northwest". In the blink of an eye, this show was easily pushed to the hot search.

    Chen Mu also heard some news. After all, he has been paying attention to the spokesperson's affairs.

    I originally heard from the platform operations department that many people went to the comment area to leave messages and curse, and everyone was still discussing whether to delete or control comments.

    Chen Mu also called Li Chen to ask how to solve it. Now Tuofang has signed a public relations contract with Muya Forestry. If such a thing happens, Li Chen should have handled it for him.

    Unexpectedly, after answering the phone, Li Chen said that he would study it and provide him with suggestions on how to deal with it the next day. But one night later, things turned around.

    In the end, Li Chen didn¡¯t do anything. He just suggested that he could take advantage of this incident to do more publicity and push more, which should be able to achieve good publicity effects.

    Therefore, Chen Mu immediately discussed it with the platform operations department and made another plan, promising that every year in the future, Xiaoer Fresh Vegetables would invest part of its profits into Liu Manqing¡¯s charity fund.

    How much at least depends on the overall profitability of Xiaoer Fresh Vegetables.

    Driven by this series of events, the number of registered members of Xiaoer Fresh Vegetables has increased significantly again, and the sales volume has also been greatly improved.

    Soon, with much anticipation, "Lily's Journey to the Northwest" was officially launched.  (Remember the website address: www.hlnovel.com
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