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For Wang Qian¡¯s matter, Chen Mu made a special trip to the platform operations department.
He explained his relationship with Wang Qian, and then said: "Lao Hu, the specific situation is like this. What I mean is to give them priority. If their ability and level meet our requirements, let them do it. If There¡¯s nothing we can do if it doesn¡¯t work.¡±
Hu Jiran nodded and said: "Boss, I understand what you mean. I will handle this matter. Later, you can send me your friend's contact information and I will contact them back."
Chen Mu picked up his cell phone and pushed Wang Qian's business card to Hu Yiran, and then asked: "You have nothing important to do here recently, right?"
Hu Jiran thought for a moment and said, "It really does."
"oh?"
Chen Mu was playing with his phone, then raised his head and looked at Hu Yiran: "What's the matter?"
"Recently, we have been selecting spokespersons for Xiaoer Fresh Vegetables and have found several candidates, but we have not yet made a decision. We are a bit hesitant."
"We also need a spokesperson?"
Chen Mu was puzzled.
¡° In Chen Mu¡¯s impression, the relatively large e-commerce companies in China, such as Jingxi, TM and Fresh Products, don¡¯t seem to have any spokespersons.
They each used an animal as their logo. Basically, these animals appear in advertisements every time.
Chen Mu suddenly heard Hu Yiran talking about choosing a spokesperson, and couldn't help but be a little confused about the situation.
Hu Yiran said: "Mr. Chen, although the past social channels can allow consumers to actively obtain it at a very low cost, it cannot completely occupy consumers' living space, let alone form a strong association between consumers and our brand. Well, to put it simply, in order for the Xiaoer Fresh Vegetables brand to 'invade' consumers' lives, we must adopt a multi-channel and highly interactive approach to publicity and promotion.
Just like this time, our goal in choosing spokespersons is mainly for our stores, not for the entire Xiaoer Fresh Vegetables.
The store is a point. In the future, we will promote the distribution, planting, after-sales, and activities in all these aspects, and use points to promote the surface, so that the image of our Xiaoer Xian Vegetables becomes more three-dimensional.
In the store, we hope to choose a spokesperson to give people an optimistic, positive, and people-friendly image, and associate this image with our store. Consumers will have this impression when they come to our store in the future, and they will feel more confident about their purchases. , and trust us more. "
It¡¯s still a bit complicated
However, Chen Mu still understands that professional matters should be left to professionals.
In fact, to put it bluntly, it is to choose a spokesperson for the store. In some of the store¡¯s printed materials, promotional videos, and even wallpapers, wallpapers, packaging, and film and television images, the image of the spokesperson may appear. Chen Mu has seen these before.
After thinking for a while, Chen Mu asked: "Who do you have candidates for?"
Hu Jiran immediately turned on the computer and showed Chen Mu the screen.
"Mr. Chen, I don't know if you know about the entertainment industry. Let me briefly introduce it to you. The first candidate is called Li Shao, who is currently a popular film and television niche"
"The second candidate is Zhang Cheng. He is a host. He is a little older, but"
"The third candidate is Yun Weiwei. She is a singer and a single mother"
Chen Mu looked at the people Hu Jiran showed him. Although he was not very familiar with these people, he had seen them all. The fact that he could remember the faces of these people showed that they were all very popular people.
The one he saw most was probably Zhang Cheng. Zhang Cheng served as the host of the Spring Festival Gala and was a veritable national MC.
Chen Mu scanned the personal information of the three candidates and asked Hu Jiran: "They are quite different. They are male and female. They are quite different in age. They are engaged in different fields. Do you have them?" What can¡¯t be decided?¡±
Hu Jiran said: "We are actually quite fond of Li Shao. He is young and has a younger audience, which overlaps with our current consumer group.
It¡¯s just that he is a little weak in terms of being close to the people. After all, in film and television, he is a cold and handsome guy, not a warm guy. "
Hu Yiran pointed at Zhang Cheng again: "He is the most popular with the audience, and it is suitable to use it in the store. However, he gave us a very high quotation, and because he is more famous, he may have more work, so he is not very cooperative with us. Go upwell, it should be very present."
Finally, Hu Jiran pointed at Yun Wei again.?? said: "We are left with Yun Weiwei. She is cheap and beautiful, and she is cooperative enough. However, we feel that using a singer as a spokesperson in the store is still a bit weak."
After all, the three candidates have their own characteristics and shortcomings.
Chen Mu thought for a while and said: "Actually, I think Zhang Cheng is pretty good. After all, he has been famous for a long time and his popularity is relatively stable Well, nothing messy will happen."
Hu Jiran said: "But his cost-effectiveness is not high. At present, we are only in Xinjiang and Qi provinces. Going out later will require a lot of publicity activities. I'm afraid he won't be able to cooperate with us."
"Are there no other candidates?"
¡°There are others, but they are not as good as these three.¡±
"Um¡¡"
Chen Mu had all kinds of thoughts running through his mind, and suddenly he had a flash of inspiration and said, "I have two candidates to recommend. You guys can see if they work."
"Mr. Chen, tell me."
"Guan Zhongyun, Qin Hao, what do you think?"
After a slight pause, Chen Mu added: "Especially Guan Zhongyun."
"Guan Zhongyun, Qin Hao?"
Hu Jiran looked at Chen Mu helplessly: "Mr. Chen, of course they are good people, but they have both won Best Actor, and the endorsement fee is too high, and we cannot afford it."
Chen Mu smiled and said: "As long as you are satisfied, I will call the old manager now. He will definitely give me face when I ask."
"Boss, can you do this?"
Hu Jiran blinked.
Although he had heard about his boss's filmmaking before, he didn't know the specifics, so he didn't expect this at all before. Now that he saw his boss's determination, he couldn't help but be a little surprised.
Chen Mu directly took out the phone and said in a very confident manner: "Look at it, Lao Hu, I will call the old manager in front of you, and he will definitely agree to help."
After saying that, he immediately called Guan Zhongyun.
"Dudududu"
The phone rang for a while, but no one answered.
? Immediately afterwards¡ª¡ª
"The user you dialed has shut down"
What the hell am I
Chen Mu had a black hair, but he didn¡¯t expect to show off and do the splits.
Hu Jiran blinked and continued to look at his boss sincerely.
"It's okay. Maybe Lao Guan has something to do. I'll call his agent. Sister Yuanyuan and I are very familiar with each other!"
Chen Mu turned to the little fat girl¡¯s phone number.
"Beep beepthe user you dialed has turned off his phone"
""
Chen Mu coughed slightly and called twice in succession, but got the same result. Then he looked at Hu Yiran pretending to be nonchalant: "They may have something wrong, I'll call them later."
"OK."
Hu Yiran nodded sincerely, then waved his hand considerately and said: "We are not in a hurry, we are not in a hurry!" (Remember the website address: www.hlnovel.com - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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