Here in Daming Square in Xincheng, South District of Beijing, the annual Fashion Week event is in full swing.
The huge Daming Square is crowded with people at this moment. A large number of businessmen from all over the world, the Ming Dynasty itself, vassal states, vassal states and colonies, and even merchants from the Spanish Empire, Ottoman Empire, Persian Empire, Egyptian Empire and other places in Europe gathered here.
The annual fashion week event is an event led by Caiyun Textile Company, the leader of Daming textile industry. It was originally just to promote its own garment products.
Caiyun Textile Company, which was still Caiyun Textile Factory at that time, noticed the huge new market of ready-made clothes very early. At that time, Wang Shouren keenly discovered that it was often difficult for ordinary people to buy cloth and make their own clothes beautifully and well-fitting. Many wealthy people I will go to a specialized tailor shop to ask a professional tailor to make clothes.
At that time, Wang Shouren concluded that the ready-made clothing market would be a huge market, and he hired professional tailors to design and make clothes in batches.
Not only can it be made more beautiful and decent, but it can also reduce the price of ready-made clothes. More importantly, it can also allow ordinary people to enjoy clothes made and designed by professional tailors.
Wang Shouren¡¯s idea was a good one, but he encountered a lot of setbacks at the beginning. At first, everyone did not approve of these directly purchased ready-made garments.
¡°On the one hand, they feel that the materials used in these garments are not good, and some bad fabrics may be used to make them. Secondly, people feel that these garments definitely do not fit. Clothes that are not made according to their own figure are of course not acceptable.
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In order to solve this problem and break everyone's traditional ideas, Wang Shouren, under the guidance of Liu Jin, also started to hold this fashion week event here in Daming Square.
During the fashion week activities, celebrities, peers, cloth merchants, clothing merchants, some famous tailors, etc. from home and abroad are invited to come and watch the ready-made clothes produced by Caiyun Textile Factory.
And it pioneered the hiring of some good-looking, well-proportioned, tall young people to serve as models. The effect was achieved by these models walking around the stage wearing clothes designed and produced by Caiyun Textile Factory.
Through this method, the ready-made clothes produced by Caiyun Textile Factory also quickly became popular and were quickly accepted by everyone.
This also allowed Caiyun Textile Factory to quickly transform into a professional garment manufacturer, specializing in the manufacturing of garments, shoes, and socks. With the fashion week activities it founded, it slowly and continuously guided the fashion and fashion of the Ming Dynasty. Trends and aesthetics.
At this moment, the huge Daming Square is crowded with people.
Wang Shouren became the chief minister of the Ming Dynasty cabinet. Caiyun Textile Company, as an industry of the Wang family, naturally benefited a lot.
This fashion week can directly reflect this. There are many celebrities and famous people coming to participate in this fashion week. Businessmen, business houses, etc. from all over the world will naturally give more face when they are invited.
On the huge T-shaped stage, models walked around wearing this year's new designs and fashions to show off their good figures and faces.
Most of the male models on the stage are tall, straight, handsome, and have a bit of the toughness of Ming Dynasty soldiers. All of them have short hair.
Caiyun Textile Company, as an emerging capitalist force, naturally cannot say that it uses the traditional scholar model to lead the trend. Instead, it chose the Ming Dynasty soldiers who first sold large-scale ready-made clothing as a model to lead the trend.
And now the identity and status of Ming soldiers are also very high. It is an honor to serve as a soldier. The Ming army has always paid special attention to the image of soldiers.
We put great care into the military uniforms. We directly entrusted Caiyun Textile Factory to be responsible for the design and production at the beginning. We wanted to embody the image of soldiers who are heroic, handsome, just and resolute.
This idea has been continued, and because the soldiers of the Ming Dynasty were the first to start large-scale ordinary garments, Caiyun Textile Factory has continued this style.
Of course, there are only a few pieces of men¡¯s clothes.
People at Caiyun Textile Factory soon discovered that the real big market for ready-made clothes is women. When women buy clothes, ten or eight pieces are not too many. As long as they look good and they like it, no matter how many clothes they have, they will Everyone will pay.
So the highlight of fashion week must be the women¡¯s clothes.
At this moment, one by oneFire sale at imaginary prices.
People naturally pursue high quality and low price when buying clothes. The cheaper the price, the better.
????????????????? And ordinary people live by counting coins, and they don¡¯t buy more clothes easily. This is very different from rich people.
Rich people always feel that they don¡¯t have enough clothes, but in fact they wear a lot of clothes once or twice and then never wear them again. Their spending power is very huge.
Ordinary people are different. A few sets of clothes are enough. Even if they are worn out, they can be mended and worn for another three years.
Of course, based on the current living standards of Ming people, they won¡¯t have to sew and mend rotten clothes and wear them for three years. Even ordinary people in Ming Dynasty can still buy a few sets of decent clothes. There are very few people with these tattered clothes. wore.
Especially young people in Ming Dynasty are more pursuing fashion trends, and they have not experienced the hard days in the past, so they live a more relaxed and comfortable life.
But no matter what, the spending power of ordinary people is given priority after all. With clothes on sale everywhere, everyone has basically purchased enough clothes and shoes.
Even the clothes for a long time to come have been purchased, but the business of the clothing stores in the commercial street has become extremely poor. The clothes cannot be sold at all, and no one comes to buy them.
¡°This has to follow the trend and start promotions and discounts, but even so there are still no people here, everyone¡¯s business is still not good, and they can¡¯t sell at a loss even in clearance sales.
Compared with Caiyun Textile Company, there is a sharp difference between the two.
¡° One is that it is very popular and is still selling very well, and everyone is rushing to buy it. The other is that it is in the cold winter, and clothes and shoes cannot be sold at all, even at a loss.
Such a huge difference made many people immediately realize something and the business opportunities.
Although some people have been learning from Caiyun Textile Company for a long time and imitating Caiyun Textile Company to make fashion products, they have never mastered some of the key factors.
At this moment, seeing such a huge difference, everyone slowly realized the value of the brand. They also gradually realized that in the field of clothing industry, factory production is only the most basic field and the least profitable field.
If you really want to make money, you still need brand value, keep up with the times and trends, and it is best to lead fashion and trends.
The price of the same similar clothes, marked with the Caiyun mark, will be several times higher, and the sales will be even more popular. This is the value and influence of the brand.
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