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Chapter 218: Be passive and proactive (Sorry, there is only one update today)

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    ?Agents will consider the future of their own artists, but companies may not. They tend to pay more attention to immediate interests.

    After Xia Fan returned, he thought about it carefully and concluded that Zhou Yongsheng must be dissatisfied with himself.

    The capital bosses in these circles are usually aloof and accustomed to turning their hands into clouds and rain, but their actions have obviously gone against the other party's wishes and even caused him to lose face in public.

    "If the copyright of the song was not in his own hands, Zhou Yongsheng would definitely have gone over his own way and agreed to the contract given by Penguin Music."

    Xia Fan is very sure of this, because similar things have been happening in the original time and space.

    Copyright distribution will never be as profitable as exclusivity.

    Fortunately, I took the initiative, and the other party had to seduce me by signing a contract.

    Xia Fan quickly figured this out and sketched out a plan of his own in his mind.

    He will not take the initiative to jump into this capital game. China Music, which always has an official background, will be ahead of Penguin Music in terms of market share, but it is impossible to completely defeat the other party.

    On the contrary, Penguin Music¡¯s payment model will make many listeners who are unwilling to spend money come to the China Music platform.

    This game should last for a long time.

    After thinking about this, Xia Fan dialed the number of her agent Stefanie Lai.

    The two of them had a tacit understanding, and neither of them mentioned the topic immediately. They just chatted aimlessly and talked about some future work arrangements.

    After chatting for almost 10 minutes, Xia Fan got to the point first.

    "Sister Stefanie, you just learned that I rejected the lucrative contract from Penguin Music. I'm sorry that your financial income will also be affected."

    This is true, after all, the agent can take part of the commission from the artist's income.

    "It's okay" Stefanie Lai smiled calmly on the other end of the phone, "I support any choice you make. But I also feel that at this stage, money is not the first factor. Although the money given by the other party is quite a lot.  "

    "If we sell the exclusive copyright to Penguin, but excluding the Chinese Music Platform, what price can the other party offer?"

    Xia Fan's heart moved and he asked the question he was concerned about.

    For example, when Jay Chou of the original time and space sold the song copyright to Tencent Music, Migu Music was not included, but it was still sold for 570 million in 3 years.

    Xia Fan is of course self-aware and knows that he is far from being able to compare with Jay Chou, and the market share of Migu Music itself is far less than that of Chinese music in this time and space.

    But he was just a little curious about the price, so he asked.

    "Not many" Stefanie Li was silent for a while and replied.

    She knew exactly what Xia Fan was fighting for.

    "Xiao Xia, these two music platforms are major competitors. If China Music cannot be excluded, Penguin Music's offer will definitely be discounted and cannot exceed 20 million."

    There is a big difference between 20 million and 50 million. Xia Fan¡¯s current sales share of all singles is already close to this number.  If the buyout amount does not increase significantly, there is no point in signing this contract.

    ¡°I understand, the value of 50 million is to harvest fans on competitors¡¯ platforms.¡±

    "Capitalists are not that stupid!" Stefanie Li smiled, "But one day, you may not be able to deal with them."

    Xia Fan was silent for a while and asked somewhat unexpectedly: "Sister Yan Zi, how many years do you think I will take?"

    He also responded very quickly, and the content of his rhetorical questions went straight to the core point of the conversation.

    "My personal judgment is that it will take at least three years!"

    "Three years?" Xia Fan muttered silently. This time limit was better than he expected.

    Three years later, when his position in the Chinese music scene is more stable, his songs are more widely sung, and his audience is larger, Xia Fan can consider selling the exclusive copyright of the song to one of the music platforms for a certain period of time.

    One year is too short, three years is too long, and two years is just right!

    At that time, if the other party is willing to bid, the exclusive copyright can be sold to the higher bidder, of course, only for two years.

    After two years, we will select the best candidates again.

    After Xia Fan figured this out, he smiled and talked:

    "It is actually a good thing for singers that two music platforms compete with each other. If they want to get exclusive copyrights, they have to raise each other's prices."

    In another time and space, Tencent-basedThe music platform owns QQ Music, Kugou Music, and Kuwo Music. The monopoly situation is very serious, and even big-name singers have to face price reductions.

    In this time and space, the competition between Penguin Music and Chinese Music is a good thing!

    What¡¯s more, unlike those music platforms in the previous life that only focused on the Chinese mainland market, the two major music platforms in this time and space have a large share of the entire Asian market.

    "This is best for you."

    Stefanie Lai nodded approvingly: "But I have another idea. Let me properly disclose to China Music Platform that you have rejected the fat contract with Penguin Music."

    "Next year, your probability of winning the prize will increase a lot."

    Xia Fan frowned slightly and said seriously: "As far as I know, although the China Music Platform and the China Golden Melody Awards Organizing Committee have official backgrounds, the two organizations operate independently of each other. After all, the judging criteria of the China Golden Melody Awards,  It is not based on the list of China Music Platform."

    He vaguely guessed the agent¡¯s purpose. Stefanie Lai was preparing for next year¡¯s China Golden Melody Award.

    "It is true that they are two organizations, both belong to the same official background, and there must be inextricable connections. At least when it comes to Penguin Music, the interests of both of them must be consistent."

    After all, one is internal fighting and the other is external enemy.  They must be able to distinguish between the two.

    "I don't care if I win or not." Xia Fan curled his lips, but the arrogance in his heart was still there.

    Although he is not willing to be a pawn of the Penguin Golden Melody Awards to fight against the China Golden Melody Awards, Xia Fan may not be willing to attend the award ceremony again next year.

    ¡°There are so many people who have not won awards. If you really don¡¯t care about awards, just go there and see the excitement.¡±

    Stefanie Li's words left Xia Fan speechless, as if there was nothing wrong with her.

    "It can be seen as a means of negotiating prices to put pressure on the other party. What's more, even if you give the exclusive copyright to Penguin Music, you can still attend the China Golden Melody Awards, although the probability of accompanying you will be close to infinite."

    "In my opinion, you can use this incident to win several important awards at the China Golden Melody Awards in the next two years, and then use it as a bargaining chip to sign a higher-value exclusive copyright with Penguin Music. Of course,  The deadline must not be too long.¡±

    "In this way, passiveness becomes active!"

    I'm going!

    As expected, he is a scheming ace agent. This can be regarded as "eating the defendant and eating the plaintiff", and the other party can't find fault with it.

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