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The next day, Shencheng TV.
The program team of "Sister's Life" is having a meeting.
The oval-shaped conference table is fat. Sitting at the main seat is director Sun Qingguo. On the left and right are chief planner Liu Jin and deputy director Chen Ming.
"Sister's Life" is a brand new program that Shenzhen TV will launch at 9 o'clock on Sunday.
The content of the program is roughly to have female celebrities as guests, who invite their friends to their homes. In this process, the female celebrities' daily life of shopping for groceries, cooking, and interacting with friends is shown.
Speaking of which, the idea for this program actually came from Apple Channel¡¯s ¡°Longing for Life.¡±
After the appearance of "Longing for Life", a craze of slow variety shows started in the domestic variety show circle.
¡° Major TV stations have found that audiences are very receptive to this kind of slow-paced variety shows, so they have followed suit.
And Shenzhen Satellite TV will naturally not miss this opportunity.
So, the idea of ??"Sister's Life" was born.
This plan was originally written by Sun Qingguo and Liu Jin.
The two are old partners.
In the previous Thursday war, Shenzhen TV's "Laughing" became a dark horse and once hoped to hit the ratings championship.
Although it was eventually surpassed by Apple Channel's "Longing for Life", it ranked second.
¡°But this was an unexpectedly good result, and the directors and planners at the time were Sun Qingguo and Liu Jin.
This time, the two continued their efforts and worked together to create "Sister's Life".
As soon as the planning proposal was handed over, program director Yu Xin immediately made the decision and directly scheduled the program for Sunday at nine o'clock.
Still competing with Apple.
Sun Qingguo and Liu Jin are old people in the station, so they naturally know about the grievances between Director Yu and Apple TV program director Chen Zhao.
¡°For both of them, this is also an opportunity.
From the unpopular Thursday slot to the less popular Sunday slot, one step at a time, it¡¯s a solid journey!
The two of them were very confident and agreed to complete "Sister's Life" together, and then continue on, making great progress and making great strides!
Of course, before that, we must first complete the goal set by Director Yu - to win the Sunday nine o'clock ratings championship!
Sun Qingguo and Liu Jin know very well that their competitors are still the same old faces:
?? Yunhai TV, the ratings leader in the Sunday nine o'clock slot, has directly moved the third season of the popular program "Journey of the Stars" to the Sunday nine o'clock slot. This also illustrates Yun Hai TV's determination to maintain its power.
Apple Channel is said to be producing a new program, and the director is Fang Xiaole, who single-handedly created "Longing for Life".
Sun and Liu both know how powerful this guy is. If it weren't for Fang Xiaole, they would definitely win the ratings championship at 10 o'clock on Thursday.
Therefore, Song Qingguo and Liu Jin are very concerned about Fang Xiaole's new program.
Its importance has even exceeded that of Yunhai Channel's popular program "Journey of the Stars".
And just yesterday at noon, Fang Xiaole¡¯s new show finally unveiled its mystery.
"This new program on Apple Channel is called "My Girl." I believe you have seen the promotional video released by Apple Channel yesterday. What do you think of this program?"
Sun Qingguo sat at the main seat of the oval conference table and said to the core members of the program team participating in the meeting.
¡°Director Sun, I don¡¯t think this show will be too popular.¡±
A young man said.
"oh?"
Sun Qingguo and Liu Jin looked at each other, and Liu Jin raised his hand towards the young man who spoke:
"Xiao Pan, can you tell me in detail?"
This young man¡¯s name is Pan Wei. He is a top student who graduated from Kyoto University of Communication. He is also very capable at work. He is a newcomer that Taili has recently focused on cultivating.
It is said that in addition to his strong ability and drive, Pan Wei also has a close relationship with a certain senior executive in Taiwan.
Of course, as professionals in the workplace, Sun Qingguo and Liu Jin would naturally not expose this kind of thing, and they would intentionally or unintentionally pull Pan Wei over at work to give him a chance to perform.
Releasing goodwill to people with prospects is a low-cost and high-yield thing.
"OK."
Pan Wei nodded, with confidence on his face and a sonorous voice:
"I watched the promotional video of "My Girl". The idea of ??this show is actually very similar to our show.
The core is to show the private life of female stars in front of the audience, to satisfy the audience's curiosity and desire to spy on the stars.
Since the core of the programs are the same, what matters is the packaging of the content.
The guests invited to "My Girl" are Xu Zhenzhen, Liu Yuling and Chen Yanzhi. Among them, Xu Zhenzhen is a relatively popular newcomer recently and is considered to be on the front line.
Liu Yuling and Chen Yanzhi are worse, at best they can be regarded as quasi-first-tier. I think such a guest lineup is not competitive. "
When Pan Wei said this, he paused intentionally to give others time to digest.
Sun Qingguo and Liu Jin looked at each other again, and they both saw approval in each other's eyes.
Pan Wei¡¯s analysis is basically consistent with both of them.
The promotional video released by Apple TV yesterday was only two minutes long, and most of it showed the various states of life of the three female guests at home.
Although the promotional video is well produced, there are also some curious highlights and minor conflicts.
But there wasn¡¯t much discussion online.
You know, although the nine o'clock slot on Sunday is not the most popular time slot, it is still a weekend slot after all.
"Happy Everyday" currently being aired on Apple Channel may be a bit annoying, but at least it still has a group of loyal viewers.
"My Girl" is currently not as popular as the dying "Happy Everyday".
The reason is that there are not enough guest seats.
"The highlight of this kind of program is the guests themselves, so the guests must be popular and topical. However, the three female guests invited by "My Girl" are not enough in terms of popularity and topicality.
I guess that because Apple Channel has been at a disadvantage in the Sunday nine o'clock slot for a long time, they are reluctant to invest more resources. This program is probably just a test of the waters. "
After Pan Wei finished his analysis, many people immediately expressed their agreement:
"I agree with Xiao Pan."
"Yes, I also think that Apple Channel may not pay much attention to this program this time. After all, Friday and Saturday are their main battlefields."
¡°Our program invites all first-tier or even top-level female stars, but Fang Xiaole is already left behind in terms of guests.¡±
Indeed, Shenzhen Satellite TV has made great achievements in the field of variety shows recently, and the station has also increased its investment.
"Sister's Life" is considered a pilot project, inviting four female stars, the worst of which are all top-notch.
"Compared with the pitiful guest lineup of "My Girl", it's like heaven and earth, there is no comparison.
Sun Qingguo lowered his head, silently crossed out "My Girl" from the list of major competitors in his notebook, and then nodded to Liu Jin.
Liu Jin cleared his throat and said to everyone present:
"Then let's discuss Yunhaitai's "Journey of the Stars" now." (Remember the website address: www.hlnovel.com