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The capital is becoming more and more prosperous and lively.
The end of the year is just around the corner, and the servants of rich families are everywhere, and carriages are returning laden with all kinds of New Year's goods, ranging from rouge gouache for the ladies in the inner courtyard, maids, maids, and grandmothers, to various pork, mutton, firecrackers, and dried fruits. People from poor families are not idle either. They wander around in the cheapest shops for a long time with the little bits of silver and copper coins they have saved from a year of hard work. They grit their teeth and stamp their feet and carefully take them out, and pull a few feet of coarse cloth for the mother-in-law or children at home. Make new clothes, cut half a catty of pork belly in the butcher shop and take it home to make dumplings
Both the poor and the rich are busy for this New Year. The word "New Year" has been passed down for thousands of years. Now it is more than just a festival. It seems to have become a sacred ritual for the people of the Ming Dynasty, and it is also a kind of salvation and peace for their families. indulgence.
The entire Qin Mansion was also filled with joy and celebration.
The money sent by Zhu Houzhao and Xu Pengju was naturally misappropriated by Qin Kan. The Qin Mansion could finally have a good year. Du Yan was very happy. How could she let the housekeeper handle such an upright shopping and purchasing opportunity? Naturally, it was up to the mother of the Qin family to take action on her own.
So Du Yan has been busy these days. As soon as the city gate opened early in the morning, Du Yan sat in a small sedan, holding a small box of cash in her hand, followed by two large carriages and entered the city. Qin Kan also Instead of worrying about her being robbed, Qin Kan felt that he should worry about her mother-in-law robbing others when she found out that she didn't have enough money when purchasing, so he told her before going out that she would come back when the money was gone. Don't steal other people's money
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When rumors circulated in the city that people would just take and leave without paying for shopping, Qin Kan¡¯s supermarket was also busy preparing.
The things sold there were not unusual, but the business philosophy definitely exceeded everyone's imagination in this era. Qin Kan felt a little unsure. After all, the survival environment of a supermarket must be under the premise of good social atmosphere and strict laws. Strong support. Today's Ming Dynasty generally has a good social atmosphere, especially in the imperial city of the capital. Although it is not as exaggerated as not closing the door at night and not picking up lost things, no one dares to challenge the king's law easily. What's more, this shop has the Prince of the East Palace, Duke Wei and Jin Yiwei. Three layers of background.
Rumors abounded, under the expectant gaze of countless people, and under the uneasy mind of Qin Kan, the first supermarket in Ming Dynasty finally opened in the inner city.
On the twenty-fifth day of the twelfth lunar month, the auspicious day of the zodiac, firecrackers were blasting and gongs and drums were noisy at the North Street Market in the inner city. Countless people gathered around to watch. As the red silk on the signboard was torn off, several black people of the "Da Ming Wanhuo Store" appeared. There were gold characters on the bottom, the rope hanging horizontally in front of the door was lowered, and countless people rushed in.
Qin Kan, Zhu Houzhao, and Xu Pengju were standing not far away. The three of them were smiling. However, Qin Kan's smile was a bit forced and he remained silent.
Zhu Houzhao smiled and felt something was wrong, so he asked the question that Qin Kan had been worried about: "Hey, have you noticed that these people don't look like they are shopping when they go in? Their expressions don't seem to intend to give anything." Money."
Xu Pengju also nodded repeatedly.
Qin Kan sighed sadly, even these two extremely nervous guys could see something was wrong, proving that his worries were not unnecessary.
It¡¯s still the same idea - we should really call those Jin Yiwei gangsters who helped spread the news and line up to strangle them one by one! If you only say half a paragraph of a complete propaganda, it will kill people.
"Ding Shun, hurry up and transfer the brothers and the Shuntian government officials!" Qin Kan turned around and shouted, with an angry look in his eyes: "How dare you take my things without giving me money? Do you think I'm running a charity hall to do welfare work?" ?¡±
Ding Shun hurriedly turned around and ran away.
As expected, not long after, shouts and curses came from the store. Many people held up the goods in the store and cursed angrily at the dozen or so big men who blocked them. They formed a wall of people with faces on their faces, blocking those who wanted to take their things and go out directly.
"The boss said you can only go out after paying, unless you don't buy anything!" A big man shouted with a red face.
"Fart! The whole city said that after your store opened, you just took whatever you liked and took it away. Why do you want us to pay now? Are you honest?"
"Paying money when buying something is a matter of course. How can there be any reason to just take it and leave? What does it have to do with our boss if you believe the rumors? If you don't want to pay, you can just put your things down and I will let you out."
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Qin Kan stood in the distance, feeling relieved in his heart.
Ding Shun finally got it right. A dozen strong men picked from nowhere worked. Well, it¡¯s time to give them money for processing.
&However, the reputation was not very good, which led to the following few days of neglect, and no one dared to come to the door again.
The propaganda methods prepared by Qin Kan from his previous life began to show their power.
First of all, we must instill a concept into the people of the city - you have to give money to buy things. No matter which dynasty or generation, this is a rule that has not changed for thousands of years. Unless the people of the Ming Dynasty ushered in communism, it will not matter if they lose a penny. .
The following propaganda methods dazzled the people of the capital.
An overwhelming number of small leaflets were spread out, detailing the unit prices of various products, new openings for the new year, discounts and special events, how much the original price of something was, and how much it was after the discount. They were listed clearly and clearly, compared with the current price. After the market price of Ming Dynasty, the housewives of ordinary people in Ming Dynasty who knew how to live a careful life naturally started to care.
The promotional slogan is very tempting. No matter who you are, you will definitely get a discount when you enter the store, and you will never break your promise.
People soon discovered that this slogan was indeed true.
If you go in and buy something sincerely, all the goods in the store will be discounted. If your hands and feet are unclean and dare to steal things, you will still get a discount, but it will be a discount on your hands.
Such cheap and integrity, shops that say discounted discounts are not responsible for their pockets.
After a small turmoil in its opening, the Daming Variety Store has quietly become prosperous in the capital.
PS: I once said in the group that if I don¡¯t get a perfect attendance bonus of 500 yuan this month, I will die in front of everyone. . . I am very relieved, it seems that I will not die. . .
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