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Chapter 998 Hype Methods

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    Song Junyu said: "As long as the authenticity is confirmed, we will start operations here."

    Zhang Jingqiang picked up the teacup and said with a smile: "I'll take tea instead of wine and wish this operation an immediate success!"

    Hearing this, everyone raised their glasses and clinked their glasses, and drank all the tea in their arms.

    Everyone looked at each other, smiled, and started chatting.

    Meng Zitao said: "Teacher Song, I don't know much about art hype. Could you please introduce it?"

    The reason why he wanted to know this was mainly because of the high-imitation porcelain made by Xiao Likai, which might be useful by then.

    Song Junyu said with a smile: "Actually, the hype of artworks is ever-changing. Taking paintings as an example, the method of hype is actually relatively simple. However, there will be some changes in the operation whether the artist is alive or dead. The main methods of hype are:  There are two types of speculation: partnership speculation and individual speculation.¡±

    "Partnership speculation usually involves several wealthy people working together. In addition to having greater power, more people can also reduce the risk of speculation. For example, they are looking for a promising painter among young and middle-aged painters, and their works are often of high quality.  But it¡¯s not famous and the price is not high.¡±

    "Before the hype, sign an agreement and agree that they will be responsible for the works within a few years, and then you can start the hype. As for the method, it is just to hold a large-scale art exhibition, then put it up for auction, change the left hand to the right hand, and wait until someone actually pays to buy it.  As for individual painters who want to become famous, they can also use this method, but they need to spend their own money."

    Jin Zongjie took over and said: "In fact, there are some differences between the hype of art and the hype of commodities. The most important thing is that the work must have an artistic level, or if someone appreciates it, it can always be speculated. If the artistic level is relatively poor,  , although it can be speculated at the time, it will not be long before it returns to the real level."

    Song Junyu said with a smile: "Teacher Jin is right. I basically won't speculate on things that have no flash points. For example, the rabbit hair lamp I sold to Japanese people was indeed more expensive, but it has also increased a lot in the past two years."  Few, and the Japanese people have a special affection for Tuhaozhan. As the old saying goes, it¡¯s hard to buy a good heart.¡±

    "That's the truth." Meng Zitao said with a smile: "Then how to operate a painting like this "Tianzhu Map"?"

    Song Junyu said with a smile: "This is easy to say, especially for you. As long as you can support this work, its price will definitely increase a lot."

    Meng Zitao smiled and said: "I understand, just ask a famous artist to support the work."

    Song Junyu nodded and said: "Yes, it's nothing more than telling a story. As long as the story is good and has a gimmick, and then the gimmick can be passed on to buyers, the purpose of hype will be achieved."

    Meng Zitao said: "It seems that the key to hype still relies on connections."

    "That's right." Song Junyu smiled, took a sip of tea, and continued: "Speaking of which, Teacher Meng, do you have any collections that you want to promote? If you believe me, you can leave it to me. I guarantee that it can be used by everyone."  You increase your income by 20%."

    Zhang Jingqiang laughed and said, "You are poaching!"

    "No, no, no, Mr. Zhang, you are mistaken." Song Junyu waved his hand: "You also know that there are some differences between the domestic and foreign art markets. What foreigners really like is different from us Chinese."

    Meng Zitao and Zhang Jingqiang both nodded, and Song Junyu continued: "Take Americans' appreciation of oil paintings as an example. I think Americans' artistic understanding and appreciation level is around the time of Impressionism, and then adds Van Gogh and Klimt."  . Most of them can¡¯t understand the bizarre modernism and don¡¯t like it.¡±

    "In the United States, they are very happy to talk about art with doctors, lawyers, teachers, and scientists. As long as you master Impressionism, they can talk to you. As for the later art schools, don't talk about postmodernism, even Cubism  Even Abstract Expressionism, they were basically in the dark.¡±

    Meng Zitao understood what Song Junyu wanted to express, which was simply to do what he wanted in order to maximize profits, so he smiled and said: "Teacher Song, I'll keep an eye on it, and if there's a suitable collection, I'll contact you for cooperation."  ."

    Song Junyu smiled and nodded. He didn't expect Meng Zitao to have a collection for him to operate right away. After all, Meng Zitao didn't know much about him. Now, let's get acquainted. When the relationship develops, there will always be opportunities for cooperation.  .

    Everyone is almost an industry. Naturally, there is no shortage of topics. Next, we talk and laugh, and the atmosphere is very harmonious.

    "Mr. Zhang, I wonder if you have any utensils using the gold-burning process?" Jin Zongjie asked.

    ê¨Sorry, I am planning to open a gallery in Beijing. I want to wait until I have run the gallery for a while before talking about other things.  "

    "We will cooperate again if we have the opportunity in the future." Song Junyu didn't say much and handed Yan Quan a business card. As a professional art agent, as long as there is an opportunity to make money, he will never give up easily.  But as the old saying goes, it¡¯s better to take a step back, and sometimes it¡¯s better to take a roundabout way.

    Yan Quan also took out his business card and exchanged it with Song Junyu.

    "How much do you know about domestic galleries?" Zhang Jingqiang asked.

    Yan Quan said truthfully: "I have done some understanding with several classmates and friends, and I know that it is not easy to do it."

    Zhang Jingqiang said: "As long as you know, if you have any difficulties, just tell me, don't be polite." (Remember the website address: www.hlnovel.com
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