In fact, even if there is no war-like propaganda film like China Takes Off, Boeing and Airbus are still prepared to come with big sticks.
There is no way, what China Takeoff has touched is called the bottom line, an absolute bottom line that Boeing and Airbus have been fighting for for more than 30 years. Although China Takeoff has declared to the outside world more than once, the fcnb-220 is not a mainline passenger aircraft, but a kind of An enhanced version of the regional airliner, because its flight distance cannot even cover the country, let alone cross the ocean, so the fcnb-220 is a regional aircraft.
The problem is that fcnb-220 does not cover the entire country in China, but it can cover more than half of the countries and regions in Europe.
Coupled with the passenger capacity of more than 120 seats, it has almost crossed the red line of mainline passenger aircraft defined by Boeing and Airbus.
But this is not the most important thing, because the key issue is that the single-aisle trunk airliner can be upgraded to a transoceanic intercontinental trunk airliner with a little expansion.
The most typical one is the relationship between a320, a330 and a340.
Regardless of whether it is a baguette or not, and we are not talking about 5aup, but technically speaking, as long as the fcnb-220 fuselage is lengthened and the wingspan is appropriately increased, whether it is to replace it with two more powerful aero engines or use four existing Today's same engine, fcnb-220, will inevitably go very smoothly in the future fcnb-230 and fcnb-240.
This is like a macho man who knows the essence of drag racing, whether it is two shallow and one deep, or two deep and one shallow, or it is deep and simple, or it is simple and deep, it is completely based on emotion and stops at etiquette, and you can definitely control it however you want. How to control it.
How can Boeing and Airbus stand this? You must know that these two kings of the sea have divided the world's fish equally. Suddenly, a handsome young man with a big body and a good job comes, and the sense of crisis of being cheated is overwhelming.
Naturally, we have to find a way to kill this girl.
So whether China Takeoff makes that promotional video, Boeing and Airbus will have to kill China Takeoff.
So on the third day after China Takeoff's "Spread Your Wings" promotional video was played, Airbus and Boeing issued an internal official letter just like China Takeoff, which spanned more than ten pages. It can be summed up in one sentence: Starting from March next year, Boeing and Airbus will terminate the OEM business of all aircraft parts and cabin sections in Ascendas China, and stop purchasing general aviation parts produced by Ascendas China.
The reason is the adjustment of corporate strategy.
Within a week, Airbus and Boeing, together with several consortiums behind them, began to frantically short China Ascendas¡¯ subsidiaries listed on Hong Kong Island, Singapore and Liberty.
That's not all. Just half a month later, Boeing and Airbus announced at the same time that the latest Boeing 737-800 and Airbus A320er sales to the country began to drop significantly. The maximum drop even reached 30%, and even some models have already Lower than internal purchasing prices in North America and Europe.
Before the end of 2007, the three major forces of Boeing and Airbus were like three huge cold waves in winter, making China take off feel bitingly cold every time.
The most obvious feeling is in the capital market. In less than half a month, the share prices of several subsidiaries of China Ascendas listed on A-shares, Hong Kong stocks and US stocks fell off a cliff.
Take the ZTM-NB space exploration company listed on the Hong Kong stock market as an example. Some time ago, its market value reached a high of 90 billion US dollars. However, due to such targeting by Boeing and Airbus, it fell by 25%.
This is not bad. The former Hunan Aviation Manufacturing Plant, located in Hui Province, mainly produces China Ascendas Civil Aviation Aircraft Manufacturing Co., Ltd., and today the A-shares of China Ascendas Civil Aviation Manufacturing (Co., Ltd.) Co., Ltd. have been directly cut in half.
As for the other subsidiaries, the declines varied, but basically they were all miserable.
The reason for this is mainly because Airbus and Boeing were the first to attack the fundamentals of China's take-off.
You should know that in recent years, China Ascendas¡¯ business of manufacturing Boeing and Airbus aircraft parts and cabins has accounted for more than 25% of the total revenue. Together with general aviation spare parts, it can even reach 30% of the total revenue.
After all, a large part of general aviation spare parts involves China Tengfei's other major business - high-end aviation materials.
So once Boeing and Airbus stopped cooperating with China Ascendas, the market was worried that China Ascendas' entire industrial chain of materials, aviation manufacturing, and even design and R&D would be affected, so they fled one after another.
Coupled with the malicious short selling by Boeing and Airbus, it would be a miracle that China Takeoff can do well in the capital market.
Fortunately, the vast majority of China Ascendas' shares belong to the State-owned Assets Management Commission, and part of them are through China Ascendas Investment Management Group (Co., Ltd.), together with CITIC Group, China Development Bank, Bank of China, ICBC, China Construction Bank, Agricultural Bank of China, Sinopec, PetroChina, State Grid, Equity swaps and cross-shareholdings have been carried out by a large number of companies with Chinese prefixes such as the aviation industry, aerospace industry, and China Tobacco.
It is precisely with the support of these national teams that although China Tengfei has suffered some losses in the capital market, it will not be a complete defeat, and it can still barely gain a foothold.
But the problem is that the national team can provide support in terms of policies, capital, etc., but it cannot help China Takeoff much in terms of specific operations. After all, it is a purely commercial behavior, and China Takeoff has to solve it on its own.
However, the most powerful of Boeing and Airbus's three axes is this, the big price reduction of new models.
It is obvious that these two giants have calculated that the price of new aircraft models launched in the domestic market is stuck on the profit and loss line of China's Ascendas fcnb-220 aircraft.
This makes China Tengfei very uncomfortable, because it is equivalent to losing one fcnb-220.
Boeing and Airbus also lose money, or even more, but the two giants have a large global market share, and the losses in the domestic market can be made up from Europe, North America, South America, Southeast Asia, the Middle East, North Africa and other places.
Apart from a solitary domestic market, China Tengfei has no other place to purchase supplements.
As for gritting the bullet and fighting a price war, China Tengfei is even more afraid. You must know that in order to develop fcnb-220, more than 30 billion yuan was invested, which took more than 12 years. The huge R&D costs simply did not allow China Tengfei to reduce prices. , if there is a price war, China Takeoff simply cannot afford it.
Based on this, the situation is becoming increasingly unfavorable for China's take-off. After all, the reputations of Boeing and Airbus are there. In addition, the passenger capacity, economy and service life of the new models are very good. They were originally the embryos of a hit model. Now that the price reduction buff has been added, which airline is not interested?
Not to mention those small and medium-sized airlines, even the three pillar airlines, International Airlines, China Southern Airlines, and China Eastern Airlines, are half-heartedly prepared to accept the good intentions of the giants under the price reduction method of Boeing and Airbus.
¡°After all, it¡¯s not about sacrificing one¡¯s life, it¡¯s just about losing some chastity, and the exchange may be beautiful financial statements in the next five years. It would be strange if the leaders of the three major airlines are not ready to make a move.
This is true even for core airlines, let alone other small and medium-sized airlines. As a result, China's take-off situation becomes increasingly difficult!
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