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Chapter 958 Price Butcher

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    "Financial fraud?"

    Zhuang Jianye was a little surprised. With the current operating conditions and financial level of Ascendas Group, let alone the need for fraud, even if it was true, the financial statements would be very professional and very professional. How could it be noticed by the regulatory authorities.

    So there must be something fishy here.

    Sure enough, after the two of them sat down, Cao Jiefang took a sip of tea and then continued: "After all, it was caused by the cancellation of a large order from the energy department some time ago"

    It turns out that after Zhuang Jianye actively explored the domestic gas turbine market in the past few years, especially by winning most of the domestic coal chemical industry orders, Ascendas Group's gas turbine market share increased from 8% to 22%.

    The growth in market share means an increase in gas turbine product shipments.

    With the rapid popularity of d-40 series gas turbines in the coal chemical industry, the stability and maturity of Ascendas Group's gas turbines have been greatly improved. When the more powerful d-50 gas turbine series is launched, regardless of technical level,  Whether it's fuel efficiency or operating costs, it's no worse than the products of foreign giants such as GE, Siemens, and Mitsubishi.

    There are even surpasses in some aspects, especially in plateau performance. Thanks to the sufficient domestic testing environment, Ascendas Group's products are far better than foreign brands.

    With technology, products, funds, and more importantly, there is a solid foundation for the coal chemical projects that are being launched in other provinces and places. Zhuang Jianye saw it this way, let's just follow Changhong TV's example and raise prices  In order to fight, not only to wipe out all foreign brands, but also to at least increase the market share by 10 percentage points.

    So starting from the end of 1994, Ascendas Group's D-series gas turbines have been reduced in price across the board, with a price reduction of more than 10%. This is not to mention that when purchasing Ascendas Group's products, they have also launched a series of preferential purchase policies while reducing prices.

    For example, we provide free maintenance services for 10,000 hours.

    Three thousand hours, any problem will be replaced free of charge.

    Double compensation for one thousand hours of malfunction.

    ? 20% down payment, installment financial services.

    Pay in full and enjoy a 20% discount on the price reduction

    ¡­¡­

    The launch of a series of preferential policies instantly ignited the domestic gas turbine war. International giants such as GE, Siemens, and Mitsubishi quickly followed suit. While coming up with new models, they also launched their own promotional policies to counter the offensive of Ascendas Group.  .

    Seeing that the gas turbine market was about to return to a balance that had remained unchanged for thousands of years, Zhuang Jianye did not even think about making a big move. In the second quarter of 1995, based on the previous price reduction, he once again reduced the price of D-series gas turbines by 30%, with a cumulative decrease of 40%.  %.

    The entire domestic gas turbine market was cut in half instantly.

    Now foreign brands can¡¯t bear it.

    ¡°Their advanced gas turbines are basically produced in their own country. Both materials and labor are extremely expensive, and they are imported products when shipped to the country.

    Before the rise of Ascendas Group¡¯s gas turbines, the gas turbines of these foreign manufacturers were important equipment that was urgently needed in the country and could also enjoy tax exemptions.

    However, when the policy department saw that Ascendas Group¡¯s gas turbines had a tendency to replace foreign brands, the tariff preferences for most foreign gas turbine models were cancelled.

    Only heavy-duty and super-heavy gas turbines that cannot be produced domestically still retain certain preferential tariff policies.

    With costs remaining high and heavy taxes imposed, foreign brands are immediately like the old men who have their bodies hollowed out in this price war.

    On the other hand, Ascendas Group has cut the price of gas turbines in half, seemingly killing one thousand enemies and losing eight hundred to itself. In fact, Ascendas Group not only did not suffer a loss, but also made considerable profits from it.

    The reason is very simple. In the 1990s, the domestic heavy and chemical industry ushered in a new construction climax. Various localities introduced a series of preferential policies for this purpose. One of them was to subsidize key equipment, thereby encouraging relevant enterprises to focus on  In the construction of heavy chemical industry.

    ¡°Tengfei Group has not only stepped into the small outlet of coal chemical industry, but also stepped into the major outlet of the country¡¯s vigorous development of heavy chemical industry.

    As the saying goes, if you stand on the wind, even a pig can fly.

    Ascendas Group¡¯s gas turbine business is so light, so it was naturally blown into the sky by strong policy winds.

    National key technology and equipment subsidies.

    Subsidies for key construction projects in the province.

    These are the two most basic subsidies. The rest will depend on the specific local economic situation and the level of national attention in the region.

    The largest number of Ascendas GroupI once received five subsidies for a chemical project in Shanghai, and the largest one was for a project in the capital of the Snowy Area.

    It is precisely because of these subsidies that Ascendas Group dares to unscrupulously lower the price of gas turbines, not to mention cutting it in half, even if it is reduced by another 20%, it is not a problem.

    Even if it is sold at cost price, it will not affect Ascendas Group at all, because various subsidies can make up for the lost profits.

    So, in the first half of 1996, Ascendas Group¡¯s gas turbine market share increased rapidly from 22% to 58%, accounting for half of the domestic gas turbine market.

    When foreign gas turbine giants such as GE, Siemens, and Mitsubishi see this situation, they feel like their wives have been slept with by the Ascendas Group, and their green hair is about to smoke.

    After all, the development of domestic heavy chemical industry and electric power is also a considerable profit growth point for them. As a result, they are holding back their efforts and want to seize excess profits from domestic development, but they are not trying to create a take-off group halfway.  , not only robbed them of their profits, but also ruined their fortune.

    As the saying goes, having money from many people is like killing your parents.

    Foreign gas turbine giants such as GE, Siemens, and Mitsubishi also began to take positive actions while giving Zhuang Jianye the nickname "price butcher".

    They first criticized domestic trade policies and described the huge domestic subsidies to Ascendas Group as unfair competition and undermining the principles of market economy.

    Zhuang Jianye couldn't bear it and responded directly. Ascendas Group doesn't need subsidies, but can you allow China to join the World Trade Organization so that we can compete fairly in the global market?

    ?????????????????????????????????????????????????????????????????????????????????????????????????????????????: We Can't Beat You in China, We Still Want to Compete Globally, We Are Doing This After Being Kicked in the Head by a Donkey, let's strangle your Ascendas Group to death first.

    Since public opinion cannot influence policy, let¡¯s fight for strength.

    Doesn¡¯t China impose heavy taxes on imported gas turbines?  Then we will set up a factory in China, and except for a few core components, all will be produced domestically. It depends on what you do.

    Doesn¡¯t the construction of domestic heavy chemical industry provide support for domestically produced equipment? We also produce domestically. Do we also need to enjoy subsidies according to the rules?

    Of course, this is not the most ruthless thing about foreign giants. What puts Ascendas Group in jeopardy is the overall strength of the giants.

    If gas turbines cannot beat Ascendas Group, they will be bundled with other important equipment and processing machinery for combined sales.

    The gas turbines of Ascendas Group are good, but other supporting equipment and machinery are weak. After a few steps, the foreign giants quickly saved the situation.

    Some time ago, Ascendas Group lost a large order in the energy sector, which was taken away by the sale of a complete set of oil mining equipment packages.

    After listening to Cao Jiefang's story, Zhuang Jianye frowned. Just as he was knocking on the table to think of countermeasures, the phone on the table suddenly rang. He picked up the phone and listened to just one sentence. Zhuang Jianye's brows immediately formed the Chinese character "Sichuan": "Bohai Oil"  The order for the drilling platform has also been cancelled?¡±

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