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Chapter 585 Welcome home

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    You can search "This Star Comes from Earth" on Baidu to find the latest chapter!

    Note: The advertisement here refers to the advertisement of Apple's smart speaker [homepod] - "Welcome Home".

    The director is Spike Jonze, who has directed many good-looking movies, such as "Puppet Life" and "Her".

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    Relying on a slap on the forehead to come up with a shocking idea or a stunning advertising slogan to turn the tide can only exist in film and television works.  In fact, this industry is no different from building houses and building bridges. All the imaginative ideas are useless if they don't fall to the ground.  No matter how creative an advertiser is, he still has to work hard on basic skills.  The so-called talent is just the overflow of basic skills.  Only by practicing hard for several years can you capture the inspiration in your brain at a certain moment.

    Therefore, Han Jue does not expect that as an outsider, he can convince [Xiangyun]¡¯s advertising department by just taking out an advertisement, and after it is released, it will shock the world and make the product a big seller.

    Han Jue was very awake.

    At the same time, he doesn¡¯t think that shooting commercials is overkill just because he is a film director.

    "In my understanding, the function of advertising is communication. I am not a professional advertiser. How to effectively spread products through advertising is not what I am good at. [Xiangyun] cannot not know this. However, they  Now that they knew it, they finally decided to let me shoot commercials, which means that they paid for the majors that I am really good at - dance, film and music."

    In an office, Han Jue stood in front, facing about twenty people, speaking slowly and steadily.

    Han Jue was wearing a shirt that was neither completely black nor completely gray. His hair was combed back, exposing his forehead, and he wore a pair of half-rimmed glasses. His gaze rested on each person's eyes in turn.

    "So, I agreed in advance that when the filming actually starts, I don't want anyone to jump out and say [it would be better to change the dance type to another one], [give more lenses to the sound], [can the color be more atmospheric]  ¡­and things like that.¡±

    As soon as he said this, some people below showed empathetic smiles.

    "Of course, I won't really shoot the commercial as a movie." Han Juechao explained: "Just like what you see in the script, I still know the advantages of the product, strengthen the brand image, and convey the brand concept.  "

    Some people below began to read the script.

    The script of the advertisement was distributed to everyone before the meeting.

    The script is divided into shooting outline, literary script and storyboard script. It is the initial template of a story.

    ¡¾Xiangyun¡¿has its own advertising production team.  According to their original framework, the ad they originally wanted to shoot was:

    The atmosphere backstage at the dance competition was solemn.  The dancers waiting to go on stage were very nervous, playing music on their mobile phones and mini speakers, trying to do the final exercises.  However, the space is only so big. If everyone is crowded together, their limbs will not touch, but the music will hit each other.  All kinds of music suddenly sounded in the room, including jazz, classical music, rap, fast and slow, all mixed together. No one could hear their own music clearly, and no one would turn down the volume.  Finally everyone started to quarrel.  At this time, a dancer in the corner took out [Xiangyun]'s smart speaker, turned it on, and played music. In an instant, he could no longer hear other people's music or other people's quarrels, and focused on his own practice. Finally,  Get on stage with ease and perform your best on the stage.

    Therefore, people from [Xiangyun] went to "This Is Street Dance" to find choreographers and dancers, and found Han Jue.

    Han Jue¡¯s choreography ability and dancing level are undoubtedly outstanding.  But compared to being a dancer, Han Jue is more widely known as a director and screenwriter.  When the people from [Xiangyun] were discussing with Guan Yi, they asked Han Jue to give it a try if he was interested in being an advertising director.

    Then Han Jue came to give it a try.

    ? Design the script from the perspective of a film director.

    It¡¯s not easy to tell a good story in just a few minutes.  And if you want to tell a good story, you are not limited to one method.

    ?? Han Jue is a director with a background as a screenwriter. He is good at text creation and relies on plot to win. He is weak in color.  But under Pei Qing's guidance, Han Jue has been improving his art skills.

    This time, Han Jue plans to take this opportunity to try to use visual narration - reducing narration and lines, and only relying on tone, picture, layout, camera movement, art design and color to tell the story.

    In the end, the script created by Han Jue seemed quite cinematic.

    ¡¾Cinematic feel¡¿??Through art-that is, music, I briefly escape reality and briefly explore my own story.  "

    "It sounds very sad."

    "Can you not be sad? It's not easy being a social worker. I thought about resigning countless times, but I didn't dare to be willful. In the end, I bowed to reality countless times. The biggest rebellion against capital is just going to the bathroom to poop during work hours.  "

    "Ah~" The leader felt the same for a moment.

    But he still has a problem.  He asked Han Jue: "What does social animal mean?"

    "Oh, by the way, you don't understand" Han Jue muttered, and then explained: "Social animals refer to employees who work obediently in the company and are exploited like livestock by the company. Overtime pay is not given, and 996 is mandatory.  "

    "Oh~" The leader's eyes showed pain, as if he was recalling the unbearable past. After breaking free from the memories, he asked again: "What is [996] again?"

    When he arrived at the cafeteria, Han Jue followed the supervisor, lined up step by step, started picking dishes, and then explained to the camera: "[996] means going to work at 9 a.m. on weekdays and ending at 9 p.m. at noon and evening  Rest for an hour or less than an hour. Work for more than 10 hours in total, so intense, 6 days a week.¡±

    This sentence shocked the people around them: "Is there such a company? And it doesn't pay overtime? This is too cruel! Where is the union? Doesn't the union protect their rights?"

    Han Jue shook his head: "Don't say that. In America, this is a blessing."

    "!" (Remember the website address: www.hlnovel.com
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