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"The film and television industry and the fashion industry are only separated by a thin paper. Although Huayi has entered the film and television industry, compared with the film and television industry tycoons Xingyi and HC, Huayi Film and Television will occupy a place in the film and television industry in the short term. It is still relatively difficult, especially in traditional film and television dramas. On the contrary, we can use Huayi Film and Television¡¯s resource advantage of hosting international model competitions and signing model artists, and then launch fashion shows to position Huayi Film and Television¡¯s audience first among young people. Fashionable urban white-collar workers and college students, combined with our newly created fashion show, starting from fashion-themed urban idol dramas and movies, will form the Huayi Film and Television brand in the youth idol drama market. From this perspective, the preparation of the fashion show is It¡¯s inevitable to win. So,¡±
Glancing at the crowd with sharp eyes, Xia Ze folded the documents spread out in his hand and immediately made a decision, "This project is approved!"
Everyone did not expect this result and looked at each other for a long time. Deng Jiarong from the planning department raised her hands to express opposition.
"If Huayi Film and Television positions its brand on youth idol dramas, this will limit the development of Huayi Film and Television to a large extent, and will not be conducive to its future transition to commercial blockbusters. This is also contrary to the original purpose of Huayi Film and Television's theater projects. ."
As soon as Deng Jiarong¡¯s doubts were raised, many people immediately agreed.
Xia Ze glanced at everyone and asked calmly, "When we mention youth idol dramas, what do you think of first?"
"Idol star."
¡°Handsome guys and beauties.¡±
"Idealized love, beautiful pictures."
¡°Korean drama.¡±
"Taiwan idol drama."
¡¡
Although they didn¡¯t understand why Xia Ze asked this, everyone still hesitated to speak one by one, but they couldn¡¯t figure out what kind of medicine Xia Ze was selling in his gourd.
"Does anyone think of domestic idol dramas first?" He glanced at everyone and asked calmly.
No one responded.
"Every time idol dramas are mentioned, everyone thinks of Korean dramas and Taiwanese dramas. Why not domestic dramas? When it comes to domestic dramas, many times, people think of war films, family ethics films, historical dramas, and martial arts costume films. , but few people would think of idol dramas. This illustrates a problem. Our idol dramas do not yet have a mature market that is generally recognized by the public. It is a market called a blue ocean. It has more to explore. Market value, instead of carving up the market for other themes, why can't Huayi Films specialize in the youth idol drama market and form the brand of Huayi Films?
What we need is that one day in the future, when people think of idol dramas, they will think of domestic idol dramas and Chinese idol dramas, not simple Korean dramas or Taiwanese dramas. On the other hand, have you seen that Unilever only has one brand? No, then why can Huayi Film and Television only have one brand? Therefore, in addition to winning the domestic youth idol drama market, Huayi Film and Television will not give up the film market, so there is nothing inconsistent with the Huayi Cinema project. "
After Shen Lang¡¯s powerful and melody words, the entire venue burst into uniform applause after a moment of silence.
The directors who originally expressed opposition changed their minds to support the project, and the whole situation took a turn for the worse. Except for a few stubborn old shareholders, the entire project was passed with almost a unanimous vote.
After the meeting, all the directors congratulated Shen Xi on a good job and walked out of the venue. Shen Xi greeted everyone one by one with a smile and watched everyone walk out without moving in his seat.
Xia Ze walked up to her, raised his long fingers, and tapped her desktop lightly, "What's wrong?"
Shen Xi raised her head and looked at him, "Thank you."
"And then." He looked at her, waiting for her to continue.
"Actually, you don't need to deliberately associate the positioning of Huayi Film and Television with this far-fetched one in order to get everyone to approve this project. After the debate with everyone just now, I realized how naive I was. In fact, this project is, for Huayi, It¡¯s just a dispensable and useless thing, and it¡¯s not feasible to implement. Huayi Film and Television is right to position itself in the youth idol drama market, but it doesn¡¯t have that big connection with the fashion show. The fashion show is just a place to show fashion. It¡¯s just a platform, not a clothing sponsor, so it doesn¡¯t play that big a role for Huayi Film and Television.¡±
She looked at him with a very calm expression, "Actually, you and I both know that everyone will agree. It's just that I agree with your brand positioning of Huayi Film and Television. It's not an incidental show. It's just that this project is finalized by you." It is not a project that must be abandoned. The most important thing is that there are many people waiting to see the show and want to use this project to put pressure on you, so that everyone will pass it. In the future, this? Lin Jianxin frowned.
"I want to go back to Paris. I've lived there for a few years. Apart from here, I'm pretty familiar with that place, and I also have many friends there."
"You don't plan to come back?" Lin Jianxin heard something vaguely wrong in her tone and couldn't help but frown and asked.
"I don't know." Shen Xi shook his head, "Let's see if Xiaomo can adapt to life there."
"Xiao Xi," Lin Jianxin hesitated, but couldn't help but said, "Actually, you just want to escape Xia Ze."
Shen Xi turned to look at her, her eyes slowly getting a little wet, Shen Xi looked away embarrassedly, "I don't know, I just think I may be in deeper than I thought, and I have been quite depressed recently, so Go out and have a look. And Paris is the capital of fashion. I am also studying fashion design. I have always wanted to enter the fashion circle. In the past, I was unable to do so because I was pregnant with Xiao Mo. Then I have been busy taking care of him. Now he is so old. Now, I don¡¯t have much work here anymore, so I might as well try to develop there. If Xiaomo can adapt to the life there, I don¡¯t really want to come back here.¡±
"I'll go with you. I've always wanted to go to Paris but haven't been able to go. It just so happens that we can be company." Lin Jianxin said with a smile.
"Jian Xin." Shen Xi frowned slightly, "I'm fine. I just want to go out and relax. You don't have to worry about me."
"I wasn't worried about you. I wanted to go see you when you were still in Paris, but unfortunately I couldn't go because I was short of money. In the past few years, my money has been bulging. If I don't run around while I'm young, I won't be able to go when I'm old. Moved."
"At that time, I told you that I paid for you to come, so why didn't you come?" Shen Xi sniffed and threw the pillow towards her, dissatisfied.
"You were poorer than me at that time. The two of us couldn't even afford to drink the northwest wind when we went there." Lin Jianxin took the pillow, "Don't think too much, let's go out and find a man each. Man So many, I still don¡¯t believe we can¡¯t find a good man.¡±
Shen Xi smiled and didn't respond. She felt a little better. She didn't know how many times she had to break her neck in her previous life to get such a friend. (Remember the website address: www.hlnovel.com