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Free Web Novel,Novel online - All in hlnovel.com -> Romance -> Brilliant Life of Rebirth 98 Current situation of mobile phone industry (3)
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Yi Xiaohai feels that his idea can be implemented.
"We must seize the time to optimize the technology of mobile phones, and start preparing the production line. When the technology matures, the production line will be almost completed, and mass production will begin. Just maintain the output of 300,000 at the beginning."
"And from now on, we will open sales points in economically developed regions and cities around the world and sell them ourselves,"
¡°When it comes to patents, we must ensure that others don¡¯t take advantage of us.¡±
Yi Xiaohai finished the explanation in one breath, and Zi Muyu wrote it down one by one.
She feels that mobile phones are too expensive and production too early may result in losses, but she also feels that Kirin phones will lead the mobile phone revolution.
As pioneers, those patented technologies will allow the company to gain a lot, and the cost of manufacturing mobile phones will be negligible by then.
¡¡
On the day of the electronics industry conference,
Yi Xiaohai arrived at the venue with Li Xuanyu and Tudou. There was a person waiting for him at the door to take them to the conference center.
In the conference center of Yanjing Hotel, which can accommodate thousands of people, a banner hangs on the front rostrum: The First China Electronics Industry Conference.
Under the rostrum, there are name cards and the name of the company on rows of tables.
"Mr. Yi, the positions are all based on names. Others may need to make do with it. Sit here. You see"
Now Yi Xiaohai is no longer the unknown boy he used to be. Most people in China know his name, so the staff are naturally cautious.
Yi Xiaohai would not cause trouble for these small problems. He asked Li Xuanyu and Zhou Tong to sit in the entourage row with Tudou.
"Tudou, be obedient. Dad will take you to eat delicious food later, okay?"
"Dad, go ahead, Tudou, be obedient."
Yi Xiaohai touched Tudou¡¯s head and continued walking forward with the staff.
In front of the rostrum, there is a row of tables that are quite special. Facing the bottom, there are name tags with more exquisite cards on the tables.
They are all leaders, or representatives of leading companies such as Lenovo, BBK, Bird, TCL, and Konka, and Yi Xiaohai's name is also prominently listed.
Zi Muyu¡¯s position is in the first row directly opposite the celebrity seats, and she is also a heavyweight.
Qilin Company has two exclusive seats, and no other company has such treatment.
Yi Xiaohai looked at the seating arrangement and couldn't help but sigh,
When he was first reborn, similar conferences were held at non-key locations, and even the opportunity to speak was obtained through connections.
Now, he is the center of attention wherever he goes. Even though Kirin Mobile has not started producing mobile phones, he is still taken seriously.
"Mr. Yi, long time no see."
While I was in a daze, a few acquaintances came over to say hello.
??The CEO of Lenovo, BBK, Bird, TCL, and Konka are all big brothers in the industry, and they actually take the initiative to say hello.
The most important thing is that what Yi Xiaohai said at the meeting in 2003 made them very unhappy, so they did not like Yi Xiaohai.
Similarly, Yi Xiaohai didn't have a good impression of certain people, so he just said a few words and waited for the meeting.
The meeting was about to start, and the leaders entered the room. Zhou Wei, the head of the information department, brought someone over. Yi Xiaohai met him for the second time.
The last time was in 2003. He was very unhappy with what Yi Xiaohai said at the meeting, but when he saw Yi Xiaohai today, he expressed his enthusiasm.
Yi Xiaohai has a feeling that he definitely has something to discuss.
¡¡
Because the electronics industry conference not only includes mobile phones, but also computers, MP3 and other electronic products, at the beginning of the meeting, the mobile phones were not taken out separately, but the overall summary was made.
Yi Xiaohai summarized those contents into one sentence: the scale of the industry is getting bigger and bigger, and the future of the industry is bright.
Throughout the morning meeting, basically nothing special was mentioned until the afternoon, when Zhou Wei specifically mentioned the issue of the mobile phone industry.
Yi Xiaohai also learned more about more issues about the mobile phone industry from his mouth. In summary, there are three things.
the first thing,
World-class mobile phone manufacturers are fighting back, and the price war is becoming more and more serious.
Domestic mobile phones have a very short development time. In recent years, they have occupied half of the domestic market, mainly relying on policy support and channel development to give them a price advantage.
Current statistics show that domestic mobile phone production last year exceeded 400 million units, while annual sales were only about 60 million units.?.
The only way to monetize a large amount of inventory is to fight a price war. Their target is the mid- to low-end market, but international mobile phone manufacturers have also begun to take action.
They use their capital advantages to engage in price wars in the mid- to low-end market in addition to occupying the mid- to high-end market.
Domestic mobile phones face market pressure and limitations in materials and technology, and there is almost no way out.
The second thing is,
In fact, it is related to the first thing. The main reason why international mobile phone manufacturers can compete with Chinese mobile phone manufacturers is that they are localizing.
??International mobile phone manufacturers have integrated resources in the Chinese market and started the strategic deployment stage.
Starting in January last year, Nokia separated China from the Asia-Pacific region and established the Greater China region, becoming the only national independent market in the world.
Japan¡¯s nec company announced in May last year that it would reorganize China¡¯s mobile phone business department and re-establish the nec global business center.
Sony Ericsson reorganized multiple domestic production lines into a global production base and upgraded the R&D center in Shanghai to Sony Ericsson's global R&D center.
Siemens has upgraded its Yanjing R&D center. In the future, the design work of global mobile phones will be handled by China¡¯s R&D center.
At the same time, they cooperated with Bird and used Bird¡¯s nationwide retail channel network to sell Siemens mobile phones.
International mobile phone manufacturers are penetrating the Chinese market more and more seriously. Faced with their fierce attacks, domestic mobile phone manufacturers have only two choices, either to die or to cooperate.
The third thing,
The mobile phone market is facing a revolution.
There are many mobile phone styles in the Chinese market, with serious homogeneity and fierce competition in the market. Manufacturers are updating their phones faster and faster.
In 2002, we left the polyphonic music phone, in 2003 we left the color screen phone, and in 2004 we started taking the camera phone.
Mobile phone updates are getting faster and faster, mobile phones have more and more functions, and their technical requirements are getting higher and higher. All domestic mobile phone manufacturers can do is keep following the trend.
Take the example of a camera phone.
In 2004, Sony Ericsson released the world's first megapixel camera phone. The camera phone craze was set off. Motorola, Nokia, Siemens, Samsung and other manufacturers all launched megapixel phones.
Driven by such popularity, domestic mobile phone manufacturers were unable to enter the game. It was not until this year, that is, in May 2005 that they began to launch megapixel mobile phones.
At this time, the pixels of international mobile phone manufacturers¡¯ camera phones are getting higher and higher, and the technology is becoming more and more mature, which has opened a new round of gameplay
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