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Free Web Novel,Novel online - All in hlnovel.com -> Romance -> Brilliant Life of Rebirth 98 Yi's resort hotel model
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It is difficult to find a second Yishi Resort Hotel¡¯s business model in the world, and the hotel has paid a lot to be able to do this.
Normally, after a guest checks out, the housekeeping department of a hotel only needs to tidy up the sheets, return the furniture to its place, and replace towels, bath towels, and nightgowns, or even sometimes not.
It is the policy of Yi's Resort Hotel that all things that may be used, including chair covers, should be replaced to ensure that the next guest uses the cleanest ones.
The time required for sorting and replacing is different. Yishi Resort Hotel takes more time. With the same scale and grade, Yishi Resort Hotel requires more employees.
As the number of employees increases, wages and welfare expenses will increase.
The treatment of Yishi Resort Hotel itself is higher than that of the same industry, and the number of employees is even larger. This support alone may be twice or even three times that of hotels of the same level and size.
In addition, the replaced items need to be cleaned and disinfected. The one-time investment in equipment alone is far more than other hotels of the same type.
If you add in the one-time investment in linen supplies and the continuous investment in water and electricity bills, the operating expenses will be very high.
In terms of guest room sanitation alone, Yi's Resort Hotel needs to invest at least three times more than other hotels to achieve the ultimate goal.
Taking into account service attitude, catering hygiene, and entertainment investment, the operating cost of Yi's Resort Hotel is definitely four times higher than that of similar hotels.
If the proportion of investment in operating costs is too high, profits will definitely decrease.
Why five-star hotel rooms, catering, entertainment, etc. have high charging standards is because of high operating costs so that better services can be provided.
Yi's Resort Hotel is just an ordinary chain resort hotel. Although the operating costs are high and the service quality is good, the charges are only the same as those of three-star hotels.
Zhao Xi is a little confused, how can Yi's Resort Hotel make money?
Yi Xiaohai smiled:
"The operating costs of Yi's Resort Hotel are high, but the charging standards are not high, but we can still make money, because Yi's Resort Hotel has no rent, and the hotel directly buys real estate."
Zhao Xi is still puzzled:
"When a hotel buys real estate for operation, the one-time investment must be equally divided into the operating costs. If you calculate it this way, Yi's Resort Hotel will probably never be able to recover its capital, right?"
"On the contrary, Yi's Resort Hotel may recover its capital faster than other hotels."
Yi Xiaohai explained to Zhao Xi with a smile:
"I will take Jinling No. 1 store, which is also the earliest hotel I opened, as an example,"
¡°It was bought three years ago and cost a total of 21 million. More than 8 million was invested in decoration, and the total investment was 30 million.¡±
"After three years of operation, the net profit is about 13 million yuan, and the real estate value is more than 80 million yuan. Do you think I made a profit or a loss on my investment?"
"Because I bought the house earlier at No. 1 store, I was lucky at that time and the price of the house was not high. I will take the recent Jinling No. 4 store as an example to compare, which is more straightforward."
¡°The real estate cost 130 million yuan, the decoration cost 19 million yuan, and the total investment was 150 million yuan.¡±
"The operating time is short, and the hotel may currently have limited profit, so I ignore it. But the property is now worth 180 million, have I made a profit?"
Yi Xiaohai showed Zhao Xi the business model of Yi's Resort Hotel in the most intuitive way. Real estate is combined with the hotel, and the added value of the real estate feeds back the hotel.
Zhao Xi quickly realized the superiority of Yi¡¯s resort hotel model.
In the future, the rooms will become higher and higher, and the rent will also become higher and higher. The largest operating cost of a hotel is rent.
Yi Xiaohai uses the value-added space of the real estate to offset the rental investment, eliminating the largest expense in operating costs and increasing its own competitiveness.
And more importantly, hotels are more resistant to risks and more economical.
Because the rent in 20 years¡¯ time may be enough to buy a building now, and if you buy it now, you can also enjoy the added value brought by the appreciation of the property.
But all good things have a prerequisite, sufficient funds.
Yi Xiaohai has a lot of money and can choose to buy or buy. Other bosses do not have this ability and can only choose to rent.
This is why Yi Xiaohai said that other hotels cannot imitate it.
Zhao Xi sighed,
He thought that Yi Xiaohai had a good way to solve the current situation of the hotel industry, but who knew it was not realistic.
Zhao Xi brought the question back.
Poor service is an attitude problem, which is relatively simple to solve. To solve the sanitary situation, the hotel itself needs to invest more money.
We already have rent, so we need to invest more, many hotels are not of high quality and the prices are very high. In this case, they will face bankruptcy.
Zhao Xi asked Yi Xiaohai if he could improve the sanitary conditions with a small amount of money.
Yi Xiaohai thought for a moment and shook his head:
"To improve sanitation, we must increase investment in manpower and material resources. A lot of money will definitely be spent. It is definitely impossible to achieve the best results with a small amount of money. We can only try to reduce expenditures as much as possible."
"How to reduce it?"
"Take linens as an example. It is unrealistic for every hotel to invest in cleaning, disinfection and incense equipment. The best way is to centralize cleaning and disinfection, which will cost a lot less."
Zhao Xi smiled:
"You can have this."
Yi Xiaohai shook his head:
¡°Even so, there are not many hotels willing to spend money, and the association cannot force them to change them every day. This is why there is no way to give standards when writing specifications.¡±
Yi Xiaohai said as early as when he was writing the textbook that sanitation must be the biggest problem in the hotel industry, and it is also a problem that cannot be solved by regulations. In the end, it can only be decided by the market.
The hotel environment is poor, the hygiene is poor, the service attitude is poor, the hours are long, and the reputation is bad, the business will get worse and worse, and you must either make changes or choose to close down.
At present, the domestic Internet has not yet developed. Hotels are doing one-time transactions and do not expect repeat customers.
But in the future, with the advent of the Internet era, the popularity of ota, and the spread of news faster and faster,
The hotel environment is poor, the hygiene is poor, and the service attitude is poor. You can see it on various websites and apps. Let alone repeat customers, it just wants to fool two guests.
so,
Business operations must be determined by the market,
If you don¡¯t do it well and consumers don¡¯t recognize it, you will slowly be eliminated by the market.
Some people would rather be messy than change. That¡¯s because they can make money at this stage, so why bother working hard.
The regulations of the association have become a decoration for them. Only when they start to lose money, they naturally become anxious and seek changes.
Yi Xiaohai created the Han and Tang Hotel Network just to allow more people to see and make comparisons.
With good reputation and good business, you will pay more and more attention to reputation because it is profitable.
If the reputation is bad, the business is not good, and there is no money to be made, he will think of changing it.
The market needs interests to promote regulations, rather than regulations for the sake of regulations.
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