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What is the reputation of the brand?
It is the discussion and evaluation of the brand by consumers and the public, which may be positive or negative.
It is different from others,
Brand value can be created artificially, but reputation cannot be directly created or destroyed.
Brand reputation is the most difficult to control, and it is also an important part of brand value. It is the basis for forming brand loyalty and brand worship.
The two things mentioned by Wang Chuanjiang directly or indirectly affect the hotel's image and reputation in the minds of consumers.
It must be resolved as soon as possible.
Yi Xiaohai called Zhao Yu over to discuss how to resolve this matter.
Soon after Zhao Yu arrived, Yi Xiaohai called Wei Baobao and Guo Wenyuan.
The two of them run a five-star hotel, and the executive chef is also a core talent. They must have been poached. Yi Xiaohai wanted to hear how they dealt with it.
Wei Baobao is talking about granting dry shares, and Guo Wenyuan is talking about equity incentives.
The essence of the two is the same,
But they also said that the proportion of shares needs to be based on the size of the hotel, and it cannot be less than those in the same industry, nor too much more than those in the same industry.
Because employees¡¯ expectations need to be managed, too little will not work, and too much will easily describe employees as lazy.
How to grasp it, you need to measure it yourself.
Guo Wenyuan came into contact with many foreign hotel chains, and he gave Yi Xiaohai a better suggestion.
Yi's Resort Hotel is a hotel chain. The company's total valuation is too large, and the equity distribution ratio will definitely be very small. Those core talents may not be able to intuitively estimate the value of the shares.
The best way is to make each branch independent, and the core talents get the shares of a single hotel instead of the entire company.
Don¡¯t mention it, this idea is quite good.
Yi¡¯s Resort Hotel is different from Han and Tang Investments.
??The company currently has tens of billions of funds and is still in the expansion stage. It is not appropriate to give any amount or how much.
And equity incentives are a systematic corporate governance mechanism.
The investment staff of Han and Tang Dynasties were small in scale and had sufficient funds, so they could cover everyone. However, Yi's Resort Hotel had a large number of people and complicated management, so it could only cover some people.
Who to give to and who not to give to, the design and implementation of the plan,
They all require the enterprise¡¯s management system to function, and also require sufficient enterprise management experience and laws as a basis.
This process requires constant revision and cannot be completed in a year or a half.
At present, the conditions of the hotel management company cannot be met and are not suitable for implementation.
However, for a single hotel, the implementation conditions are relatively simple.
Each store of Yishi Resort Hotel is an independent system, responsible for its own profits and losses, and has independence in operation and management.
If you give shares to a single hotel, it will be easy to operate whether it is accounting or planning.
In the end, Yi Xiaohai took Guo Wenyuan¡¯s suggestion and
Zhao Yu was uncharacteristically supportive and expressed his support.
Zhao Yu rarely makes comments on the company's equity issues. He will not express obvious support or opposition to anything Yi Xiaohai says.
Because he is the top leader of the company and implements equity incentives, he will be the biggest beneficiary.
No matter whether it is selfish or not, he must avoid suspicion and not express his opinions.
But the current plan only involves a single hotel, which has no direct interest in him.
This decision is indeed good for the company.
He has been having a headache for a long time because of the chef job.
Now of course we need to support it.
After the equity issue is determined, Zhao Yu needs to do the subsequent specific implementation.
Yi Xiaohai gave him half a month to review the specific implementation plan for each store.
The chef problem is easy to solve, but the ingredient problem may be a little troublesome.
Most of the meat, eggs and vegetables on the Jinling market are brought from other places. The meat is farmed and the vegetables are raised with various pesticides and chemical fertilizers.
Those who meet the requirements are only a small number.
??Yi's Resort Hotel needs it, and some other catering companies need it. If there are more wolves and less meat, it will definitely not be enough.
If you want to solve the problem, there is only one way, raise it yourself and plant it yourself!
Vegetables may be easier to solve, but the key is meat.
Take pork as an example,
Why is local pork served in rural areas?It tastes good because the feeding method and feeding time are different.
Farmers¡¯ markets in cities use pigs from large pig farms.
Those porks are tasteless when fried, or have a strong smell.
????????????????????????????????? Because the feed is grown in Cui Chang, and it is sold in three months. If too much feed is used, it will naturally not taste good.
??Pork in rural areas does not use much feed, and it is completely used as grain.
In rural areas, a pig is released for more than six months. If you eat it by yourself, it is usually more than eight months old. The big one can weigh 200 kilograms. The pork is naturally more fragrant.
However, there is nothing that can be done about this phenomenon.
??The pigs in rural areas are all raised by their own families and they are eaten by themselves. The purpose is not to make quick money. There are not many pigs raised and the food consumption is not large.
It¡¯s impossible to raise pigs like this in a pig farm.
First of all, cost and time are not allowed,
There is a huge demand for hundreds of thousands of people in the city. Who would be willing to raise pigs using pure grain to supply everyone?
It takes a long time and the supply is insufficient. In addition, food is expensive and the cost is high, which is not cost-effective.
Back to the hotel issue,
Even if we are breeding now and being able to supply it to restaurants, it will be half a year later. Water from afar cannot quench our thirst.
But you still have to breed it yourself.
It is impossible for the hotel to raise pigs and grow vegetables on its own, so it needs to cooperate with Jingnan Group.
Jingnan Group has its own farm and agricultural supermarket docking base, but the scale is not very large, and the vegetable supply is no problem. Breeding may take time.
The hotel can form a strategic alliance with Jingnan. Jingnan will expand its farm and provide high-quality meat to the hotel, and the excess can be sold in supermarkets.
Of course, this is all a long-term plan. At present, there is only one way to solve it, which is to go to the countryside and buy it at a high price.
There are so many towns and villages around Jinling, and the number of poultry and livestock is still considerable. If the price is higher, the problem should be solved in a short time.
Wang Chuanjiang also asked whether he could cooperate with farmers in various places to encourage everyone to raise native pigs and chickens and purchase them for hotels.
This plan was rejected by Yi Xiaohai.
The model Wang Chuanjiang mentioned is actually the combination of large companies and small farmers in the 1980s.
Farmers can increase their sales channels and increase their income. Enterprises have a stable supply of goods and do not bear risks.
It seems that there is mutual benefit, but in fact there are big problems.
The natural flaw between the company and farmers is that there are interests but no integrity constraints.
¡°Either the farmers deceive the company, or the company exploits the farmers, which will ultimately cause consequences due to product quality and cause huge harm to consumers.
Historically, the milk powder incident is the best example.
Yi Xiaohai does not do it on a large scale, but it can still be considered on a small scale.
Beijiang County is his hometown, he can do something,
Even if something goes wrong, the loss will not be too big
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