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After Yi Xiaohai received the feedback from the on-site scanning team, he scoffed at Nanguo Company¡¯s decision.
He immediately convened a meeting of the middle and high-level management of Yishi Resort Hotel.
The theme of the meeting: mobilize thousands of employees of Yishi Resort Hotel to go shopping at Nanguo Supermarket Jinling No. 2 hypermarket.
"The end of the year is here. Everyone has worked hard for a year, and finally we have to give everyone some benefits. This year's benefits are a little different from previous years"
Yi Xiaohai sat in the conference room and announced how this year¡¯s benefits would be distributed.
"Last year's benefits were distributed to everyone through unified purchasing by the company. Because everyone has the same needs, some people are not satisfied. This year, we will be given free rein."
¡°Every employee goes to the supermarket to shop by himself, the standard is 500 per person, and he comes back to reimburse after buying¡±
Before she finished speaking, Li Lili signaled that she had something to say.
"Sister Lili, tell me."
"Everyone goes to the supermarket to purchase goods and then reimburses them. The financial pressure will be great. Can you give everyone a cash reward of 500 yuan? This will also give you more freedom?"
Spending 500 to buy things and 500 cash rewards are not much different, and it is also convenient for financial reporting.
¡°Of course there will be cash rewards, but this shopping is also an experience, which is indispensable.¡±
Yi Xiaohai wanted to mobilize his employees to go shopping at Nanguo Hypermarket.
If you give them money, it is estimated that most of them will not purchase it, so it is meaningless.
"As for financial issues, sister Lili, please work harder. I will give you some gifts individually to ensure your satisfaction"
Since Yi Xiaohai has mentioned this, Li Lili can no longer object.
"Because there will be a New Year's Eve concert at the end of the year, everyone will be busy. In order to facilitate everyone's shopping, starting from tomorrow, the company will arrange vehicles to take resting employees to Nanguo Supermarket Jinling No. 2 hypermarket for shopping."
"Also, every colleague, in addition to purchasing their own benefits, also helps the company purchase some cosmetics and electronic products"
"Please explain the matter and arrange everyone's time. Do you understand?"
"Understood."
Everyone feels that the way of distributing benefits this year is a bit weird, and Yi Xiaohai¡¯s request to purchase cosmetics and electronic products on the way is also a bit strange.
But buying it yourself for 500 yuan is much better than purchasing it all at once. At least you can buy something you like.
¡¡
Zhang Bin thought that their measures were very targeted and the situation should improve.
¡°On the contrary, the situation is worse than the previous two days.
Sales of cosmetics and electronic products remain high, even 500,000 more than before the purchase restrictions.
Nanguo management is prepared to wait and see for another day.
If the situation has not improved, coercive measures can only be taken.
Because of their wait and see, the situation collapsed and Nan Guo was almost doomed.
That night, many authoritative newspapers such as Jinling Daily, Nanjiang Daily, and Huainan Evening News reported a news story.
"Using low prices to destroy market balance, where is the future?"
This news was published in the economic section. The main content is about the 50% discount on the opening of Nanguo Supermarket Jinling No. 2 Hypermarket.
The entire article points out several major harms that Nanguo Supermarket has done to the entire temporary sales industry by using ultra-low prices to gain market share.
The market for low-priced forest land will ultimately be a tug-of-war and war of attrition, which is detrimental to the development of the entire industry.
At the same time, it was pointed out that Nanguo Supermarket¡¯s behavior has greatly damaged the interests of the manufacturing industry.
??Some manufacturer A¡¯s product costs 10 yuan and sells it to Nanguo for 20 yuan, but Nanguo sells it for 5 yuan. What will happen?
Manufacturers can buy back a certain product from Nanguo at a lower cost price, repackage it, and then return it to the market.
Seriously disrupted the order of the market.
Manufacturers of the same type may go bankrupt as a result.
There is nothing wrong with the entire article, and it is all true.
????????????????? However, the article also reminds some interested manufacturers and teaches them how to cover their mouths!
The day after this report came out, Nanguo Company couldn't stand it any longer and directly announced the end of the activity.
Because as of noon, sales of cosmetics and electronic products exceeded 10 million, and the company suffered heavy losses.
Zhang Bin had to call an emergency stop.
"what happened?"
In the office, Zhang Bin was a little anxious.
Yesterday¡¯s sales of cosmetics and electronic products were only about 3 million.??Ten million in half a day today, someone is clearly up to something.
Within a few days of the event, Hypermarket No. 2¡¯s losses exceeded 20 million.
If we continue, we don¡¯t know what the result will be.
Zhang Bin¡¯s secretary handed him a newspaper:
"Mr. Zhang, take a look."
Zhang Bin glanced briefly and his expression changed drastically:
"Who did this?"
He could see the mystery in this article at a glance, and it was clear that he was causing trouble!
"Mr. Zhang, the article was published yesterday afternoon and was reported by many newspapers in Jinling. I guess today's anomaly is related to this article."
"Have the on-site data been reported?"
"They are still counting over there."
While the two were talking, the data came out.
The sales data of more than a dozen domestic brands have soared, which is abnormal at first glance.
¡°Call the heads of more than a dozen of their brands and ask them to come over for a meeting.¡±
The secretary looked at Zhang Bin and hesitated to speak.
"If you have anything to say, just say it!"
Zhang Bin¡¯s tone was a bit unpleasant, but the secretary could understand it. She explained slowly:
"When these brands entered the venue, they all paid management fees. They themselves were unwilling to participate in this event. The store forced them to participate in the event. Now we can't afford it. If we hold them accountable, Nanguo's reputation will be ruined. .¡±
A good secretary needs to remind the boss to calm down at critical moments.
Zhang Bin¡¯s secretary did this very well.
Zhang Bin also calmed down.
???????? If you buy those products from the manufacturer, you can repackage them and sell them again.
They made money and breathed a sigh of relief.
¡°What good will it do to Nan Guo if the matter is revealed at this time?
If the money is not returned and those manufacturers are offended, Nanguo¡¯s activities will probably cause a big fuss.
The only way to deal with this matter is to deal with it coldly.
The activity must not continue, but there must be a reasonable explanation.
"You inform the hypermarket that all activities for electronic products, homewares, and cosmetics are cancelled, while activities for fast-moving consumer goods will continue"
"Also, notify electronic products, home appliances, cosmetics manufacturers and suppliers to come over for a meeting, and I will explain to them personally"
¡°I would like to ask the person in charge of the hypermarket to appease the consumers and avoid causing any bad impact.¡±
"Contact several newspapers, communicate with them, and point out the problems with this article."
Zhang Bin issued a series of orders.
He must calm the emotions of all parties as soon as possible and minimize the impact of the period.
Otherwise, if things go wrong, you will become a target for others to attack.
Especially in this incident, there is a black hand behind it, and he must guard against it
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