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There are still 6 days left before the New Year¡¯s Eve. All the procedures at Jinling have been arranged. The next step is how to arrange the concert activities.
Small advertisements on TV stations and newspapers across the country had been put out as early as when Yi Xiaohai said he would open the New Year¡¯s Eve.
Although it is not released during the prime time period, the popularity is already there.
Mr. Hua has also confirmed the guests who will be present. They are kings and queens, popular niche students, and they are so luxurious.
Any concert held by one of them alone will be full, let alone with so many people together.
"The gym has been contacted, and the time is set to be from 8 pm on the 31st to 2 am on the 1st. The advertisement has been sent out, telephone ordering has been started, and other promotional posters have been promoted in hotels everywhere"
The purpose of Yi Xiaohai's grand concert was not to hold a concert, but to promote the hotel.
If you want to watch the New Year's Eve concert, the first prerequisite is that you must be a member of the hotel and have a consumption record in the hotel.
The hotel will select 5,000 people from these members to participate in the New Year's Eve concert that night.
There may be some people who can¡¯t be selected, that¡¯s okay, there are activities behind the hotel.
The day after the New Year¡¯s Eve party, the hotel will sign an endorsement deal with Xie Yanan.
Some of the celebrities participating in the New Year¡¯s Eve will not leave Jinling immediately. Starting from the third day, autograph signings, fan meetings and other activities will be arranged.
Yi Xiaohai has successfully created a series, one after another.
He was confident, but Zhao Yu was still a little worried.
Several million were spent on advertising for the event, as well as the party venue, personnel, etc. The total cost was at least 10 million.
There are also celebrity appearance fees,
They came because of Mr. Hua¡¯s face, but the money they should give cannot be less.
Zhao Yu conservatively estimates that 10 million is gone.
With such a simple calculation, the bottom line is 20 million.
Zhao Yu has no problem with spending money, the key is whether it has any effect.
¡°If such an event is held with great fanfare and no one responds, not only will the hotel be embarrassed, but it will also lose a lot of money.
Yi Xiaohai didn¡¯t take it seriously.
In this day and age, celebrities in Hong Kong are very popular. There are three kings alone. Other big names such as Ge Ge and Fa Ge can play three mahjong tables together.
Those who want to buy tickets will definitely be crazy.
"What you have to do now is not to worry about no one coming, but to think about what to do if there are too many people. The accommodation problem for so many people is not so easy to solve. Although you can arrange your own itinerary and accommodation, I estimate that most people Definitely choose Yishi Resort Hotel to stay, you have to make arrangements"
The New Year¡¯s Eve concert will be held at the Yi¡¯s Resort Hotel. Those who come here will definitely choose Yi¡¯s Resort Hotel as they might be able to see their idols.
5,000 people is neither too many nor too little. Currently, the hotel can only accommodate a thousand people at most. It would be a pity to lose so many customers.
"Xiao Hai, how about opening the No. 4 store?"
The No. 4 store of Yishi Resort Hotel Jinling is actually ready, but it has not officially opened.
The main reason is that the food poisoning incident has affected the hotel¡¯s business and the opening has been postponed.
At present, it can be enabled.
Store No. 4 is the largest in Jinling. It is similar to a flagship store and the location is a bit remote. However, it has more than 400 rooms available and can accept more customers.
"If the No. 4 store is opened, it will basically be able to operate at full capacity immediately. Is that possible?"
¡°The employees in store No. 4 are assigned according to 60% of the load. If we adjust them from the three stores, there should be no problem.¡±
Yi Xiaohai nodded:
¡°Then enable it, but you must remember that customer experience is the first priority. When appropriate, you can reduce the number of customer service rentals to ensure the environment and services.¡±
The main purpose of Yi Xiaohai's event is to promote the hotel, not to make money.
We can¡¯t let those consumers have a bad experience for the sake of money.
With Zhao Yu watching over the hotel, Yi Xiaohai felt relieved for the time being and prepared to go back to school for a walk.
Today is the semi-finals of the winter novice basketball game. Computers and machines. As the captain, it is still necessary to go and take a look.
But a phone call from Wu Xinyu made him change his schedule.
¡¡
??Modu Road, Nanguo Supermarket Jinling No. 2 Super Hypermarket officially opened today, and business is extremely booming.
The store is now the same as the original Daxi Supermarket.The Jinling No. 1 store of Baixing Supermarket is only one street away, and the business of Baixing Supermarket has been greatly affected.
Yi Xiaohai and Wu Xinyu stood in the front square of the store, looking at the large poster above: Big opening discount, 50% off the entire store.
"This grand opening event of Nanguo Supermarket is really simple and crude!"
Yi Xiaohai was a little funny unconsciously.
? 50% off the entire site, it¡¯s just like asking for death.
Wu Xinyu is a little worried:
"If they are active for half a month, our business will be affected."
"For such a large store, 50% off for half a month, the loss is much greater than that of one of our stores, so what are you worried about?"
"However, many stores throughout Jinling are offering discounts, some are 20% off, and some are 30% off. If this continues, our supermarket will suffer considerable losses"
Wu Xinyu has been working on the front line of a supermarket recently, and he has a better understanding of some specific situations.
¡°Half a month is not long, but it is enough for some consumers to become accustomed to consumption. If they continue to offer discounts after half a month, the impact of the supermarket will be great.¡±
Wu Xinyu¡¯s worries are not groundless.
Consumer habits are very scary. Once they form the habit of going to Nanguo Supermarket to buy things, it will be very difficult for Baixing Supermarket to do business in the future.
Wu Xinyu is thinking about business, but Yi Xiaohai is thinking about another thing.
Yi Xiaohai and Wu Xinyu knew about the renovation stage of Nanguo Supermarket.
¡°But Yi Xiaohai concluded that the impact on Baixing Supermarket will be very small.
Nanguo No. 2 Hypermarket covers an area of ??tens of thousands square meters, covering a radius of 5 kilometers.
The No. 1 store of Baixing Supermarket is only over 1,000 square meters in size. It is located in the center of several residential areas and covers a radius of 1 kilometer. The conflict is not too obvious.
The most important thing is that the prices of the goods of both parties are very close, and no one has an advantage.
No one expected that Nanguo would be selling at a 50% discount and offering a big opening bonus. This was simply asking for death.
Yi Xiaohai was wondering if it was Qin Junlong's brainless idea that came up with it again.
¡°Otherwise, the management of Nanguo Supermarket should not be stupid enough to harm themselves to seize the market.
This time Yi Xiaohai really guessed wrong.
It was Qin Junlong¡¯s idea, but Nanguo¡¯s management did not object.
They have done research and found that the number of people covered by hypermarkets is limited. They can afford a 50% discount on a store.
??Furthermore, the event promotion has been written, while supplies last, first come, first served.
If things get out of hand later, they announce a short sale and curb the momentum.
In short, there are more solutions than difficulties.
But Yi Xiaohai has already started to have bad ideas in his mind
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